0:00intro text reveal The scene opens on a vibrant, uniformly bright yellow background that covers the entire frame. In the top-left corner, the black Western Union logo is clearly visible, consisting of a stylized 'W' symbol next to the words 'Western Union'. The lighting is even and shadowless, creating a clean, digital aesthetic. In the center of the screen, text fades into view, initially blurry and then sharpening. The first line reads 'Turn transfers into' followed by 'good fortune.' on the line below. Both lines of text are rendered in a bold, sans-serif black font. The overall mood is positive and inviting, with a strong brand presence established by the prominent logo and brand-specific color palette.
0:01child calligraphy with overlay This scene is a medium shot, framed from a slightly elevated angle, looking down at a young child engaged in writing Chinese calligraphy. The foreground features a rich, dark wooden table on which a large, bright red sheet of paper is spread, adorned with black Chinese characters from the calligraphy. In the center, a young Asian girl is intensely focused on her task, holding a traditional brush. Her small, delicate hands carefully guide the brush across the paper. Partially visible in the lower foreground are the hands and forearms of an adult, suggesting guidance or assistance. The lighting is soft and warm, highlighting the textures of the paper and wood. A prominent yellow text overlay in a bold, sans-serif font reads: 'Get a $0 transfer fee* on your first online transfer this Year of the Horse.' A smaller disclaimer text is present at the very bottom of the screen. The overall atmosphere is one of cultural tradition and learning, subtly linked to a modern financial offer.
0:04call to action end card The final scene features a solid black background that fills the entire vertical frame. In the upper central portion, the Western Union logo is displayed prominently in bright yellow, with the stylized 'W' symbol adjacent to the brand name 'Western Union'. Below the logo, a clear and direct call to action is presented in bold yellow text: 'Download the app today.' Further below this text, two distinct app store badges are visible side-by-side. On the left is the 'Download on the App Store' badge, and on the right is the 'GET IT ON Google Play' badge, both rendered in white with their respective icons. The lighting is even, ensuring high contrast between the yellow and white elements against the stark black background. This scene serves as a strong final push for user engagement.
