0:00intro split screen welding This scene features a dynamic split-screen composition. The upper half shows a male speaker from the chest up, positioned centrally against a bright, well-lit background of industrial-style shelving lined with work boots. He wears a casual cap and a branded t-shirt, speaking directly to the camera with an engaging expression. The lighting is even and bright, emanating from overhead. The lower half of the screen focuses on a pair of light brown work boots standing on a dark metal grate, with brilliant sparks flying around them, suggesting a welding or grinding activity. The sparks create bright highlights against the darker, industrial background, highlighting the boots' durability. Text overlays "I'm Eric Girard," and "founder of BRUNT" appear, indicating the speaker's identity. The color palette combines the speaker's neutral clothing and the warm tones of the boots with the cool blue and bright orange of the sparks, creating a high-energy visual.
0:00split screen product display The scene continues with a split-screen format, maintaining the dynamic presentation. The upper half maintains the medium shot of the male founder speaking directly to the camera in the boot store setting. His expression is confident and engaging, with a slight nod for emphasis. The background shows blurred shelves filled with various work boots, indicating a retail environment. The lower half of the screen displays two distinct static shots of Brunt work boots. The left side shows a mid-calf brown, pull-on boot against a slightly blurred outdoor background with water and distant mountains, suggesting rugged outdoor use. The right side shows a higher-cut, lace-up brown boot with a white sole and purple accents against a rocky, earthy background, implying tough terrain. The boots are clean and presented immaculately, highlighting their design and quality. Text overlays like "Workwear" and "BRUNT" continue to appear and disappear, reinforcing the brand and message. The overall lighting is bright and natural for the upper screen, and soft, natural outdoor lighting for the lower product shots.
0:02action boot stepping This medium close-up shot focuses solely on a person's legs and feet, clad in rugged brown Brunt work boots and dark brown work pants. The boots are visibly worn and dusty, indicating real-world use and durability. One foot steps firmly onto a rough wooden plank, causing it to creak or shift slightly under the weight, highlighting the boots' sturdy construction and the practical application in a work environment. The background is blurred, showing additional wooden planks and construction materials, suggesting an active construction or work site. The lighting is bright and practical, highlighting the texture of the boots and the wood, creating a realistic work-site atmosphere. The color palette is dominated by earthy tones of brown and wood, conveying durability and utility. A text overlay "We hear from people" appears, adding context to the action.
0:03product shot smoke A single Brunt work boot, light brown in color with a distinctive white sole and dark laces, is positioned centrally in a medium close-up shot. It sits on a dark, textured surface, possibly concrete or a similar industrial material. The boot is dramatically enveloped by swirling white smoke, creating an ethereal and impactful visual that adds a sense of mystery and ruggedness. The lighting comes from the front and slightly above, illuminating the boot and the smoke, casting soft shadows beneath the boot. The smoke diffuses the light, highlighting the boot's silhouette and clean lines against the indistinct, dark background. A text overlay "all over the country" reinforces the narrative. The color palette is predominantly neutral with the warm brown of the boot contrasting with the white smoke and dark background, emphasizing the product's aesthetic appeal and durability.
0:04action boot stairs This medium shot captures a person's lower body, specifically their legs and feet, ascending a wooden staircase. The individual wears brown Brunt work boots and practical dark brown work pants. The boots are dusty and show signs of wear, emphasizing their utility in a real work environment and proving their resilience. The camera is positioned at a low angle, looking up the stairs as the person climbs, showing the movement and functionality of the footwear in a dynamic setting. The stairs are made of rough, unfinished wood, and the background is slightly blurred, indicating a construction site or unfinished interior. The lighting is natural and bright, highlighting the texture of the wood and the boots, creating an authentic atmosphere. A text overlay "asking us where they can try on our work boots and apparel in person." is visible across the bottom of the frame.
0:07action boot walking towards camera This low-angle medium shot captures a person's legs and feet, wearing brown Brunt work boots and dark brown work pants, walking directly towards the camera. The boots are visible up close, showing their worn texture and sturdy construction, as well as a red branding tag on the laces. The ground is a dusty concrete or unfinished floor, scattered with wood shavings and debris, further suggesting a construction or workshop environment. The background is slightly blurred, showing a doorway and hints of an unfinished interior, with bright natural light coming from a window in the distance. The lighting is bright and practical, emphasizing the details of the boots and the floor, creating a sense of authenticity. The scene has a natural, documentary feel, conveying the practical use of the product in a real-world scenario.
0:08split screen retail announcement This scene features a clear split-screen layout. The upper half shows the male founder in a medium shot, speaking directly to the camera with a noticeably excited and confident expression. He uses expressive hand gestures to emphasize his points, conveying enthusiasm about the announcement. The background, a store setting with shelves of boots, is slightly blurred, maintaining focus on the speaker. The lower half of the screen transforms into a bold graphic announcement: "BRUNT NOW AVAILABLE AT Pennyworth's". The "BRUNT" logo is prominently displayed in orange at the top of the graphic, followed by the text in a clear, strong red font on a clean white background, ensuring maximum visual impact. The overall lighting for the speaker is bright and even, while the graphic is sharply lit for maximum readability. The color palette combines the founder's neutral attire with the vibrant orange of the logo and the striking red of the announcement text, creating an engaging and informative visual.
0:13split screen product selection The scene continues with a split-screen. The upper half shows the male founder, mid-sentence, speaking directly to the camera with a friendly and informative expression, his eyes wide and engaged. The background is the same boot store setting, with shelves of various boots subtly visible behind him. The lower half of the screen shows another male, from the waist up, facing slightly away from the camera and reaching towards a wooden shelf filled with various Brunt work boots. His right arm is extended, and his hand is about to grasp a boot, suggesting a selection process or tactile inspection. The lighting is consistent and bright, with practical store lighting illuminating both segments. The color palette includes the neutral tones of the men's clothing and the various browns of the boots and wooden shelving, creating a warm and approachable feel.
0:14split screen product examination The scene maintains the split-screen composition. The upper half features the male founder, continuing to speak directly to the camera with a welcoming expression, likely explaining the product benefits, with his mouth slightly open. The background is still the boot store, providing a recognizable context. The lower half shows the same male from the previous scene, now turned slightly towards the camera, holding a dark grey Brunt work boot. He examines the boot intently, turning it over in his hands as if assessing its quality and features, demonstrating a careful inspection. The lighting is bright and even, highlighting the details of the boot and the textures of the materials. The color palette remains neutral with the dark boot providing a contrast against the lighter clothing. A text overlay "so you can feel the quality" is visible, directly relating to the action of product examination.
0:15split screen product try on This scene features a split-screen. The upper half shows the male founder speaking to the camera with an encouraging expression, emphasizing comfort, with his mouth slightly open. The background remains the boot store. The lower half shows another male, seated on a grey padded bench, in the process of trying on a light brown Brunt work boot. He is leaning forward, focused on adjusting the boot on his foot, demonstrating the ease of trying on the product. His legs are clad in dark brown work pants. The background is a minimalist, possibly a store fitting area, with a glass partition and a door, creating a clean retail setting. The lighting is bright and even, highlighting the action of trying on the boot. The text overlay "and experience the comfort." is present, reinforcing the message of the product's key benefit. The color palette is composed of the neutral tones of the clothing and boots, with hints of a blue background behind the man trying on the boots.
0:17split screen boot sole detail The scene uses a split-screen. The upper half shows the male founder speaking directly to the camera, gesturing with his hands, indicating a call to action with a pointed finger. The background is the boot store. The lower half presents an extreme close-up of the sole of a Brunt work boot. The sole is thick, light brown, with an aggressive, geometric tread pattern designed for grip and durability. The "BRUNT" logo is distinctly visible molded into the sole, as is a small orange patch detail, adding a subtle pop of brand color. The camera angle is directly below the boot, showcasing the intricate design and robust construction of the sole from a unique perspective. The lighting is bright and focused, emphasizing every detail of the tread and the brand elements. A text overlay "just head over to bruntworkwear.com" is shown at the bottom. The color palette is dominated by the earthy tones of the sole and the bright orange logo, contrasted with the neutral background, highlighting the rugged functionality of the product.
0:18split screen boot stitching detail The scene continues with a split-screen. The upper half shows the male founder speaking directly to the camera, making a precise hand gesture with his thumb and forefinger forming a small circle, indicating specificity or a small detail. The background is the boot store. The lower half presents an extreme close-up of the side of a brown Brunt work boot, focusing on the detailed stitching and the lacing system. The leather is a rich, warm brown, and the stitching is a lighter, contrasting thread, meticulously highlighting the craftsmanship. The laces are thick, two-toned (brown and black), and run through dark metal eyelets with a unique black plastic loop feature at the top, emphasizing functionality. The lighting is soft and focused, enhancing the textures of the leather, laces, and stitching, bringing out the fine details. A text overlay "Click on the store locator" is visible. The color palette emphasizes the warm browns and contrasting lighter stitching, showcasing the product's quality.
0:20screen recording store locator This scene is a full-screen graphic, showcasing a website interface for a store locator, designed to be user-friendly. The top of the screen features the "BRUNT" logo prominently displayed in orange against a clean white background. Below it, the title "FIND RETAILERS NEAR YOU" is displayed in bold black text, clearly stating the purpose. The main interactive element is a search bar labeled "Type a City or State" with a prominent orange magnifying glass icon for initiating a search. Below the search bar, a dynamic map of North America is shown, gradually zooming out to reveal more of the continent, with green landmasses and blue oceans, suggesting a broad coverage area for retailers. A text overlay "to find the closest location to you." reinforces the practical purpose of the screen. The overall aesthetic is clean, modern, and user-friendly, with a dominant white background and strong contrasting colors for text and interactive elements, guiding the user to action.
