0:00product hero shot close up
An extreme close-up of an open, light pink e.l.f. compact filled with a shimmering, iridescent brown-gold powder. The white 'e.l.f.' logo is clearly visible, embossed or printed on the surface of the powder. The compact's plastic casing is glossy and reflects soft light. The background is a soft, blurred, warm brown, creating a shallow depth of field that keeps the focus entirely on the product. Bright, direct lighting from slightly above highlights the fine shimmer particles within the powder, giving it a luminous appearance. The color palette is dominated by warm browns, soft pinks, and metallic gold accents, conveying a sense of luxury and warmth.
0:01woman revealing product reflection
A dramatic close-up shot of a young Black woman's face, framed from the upper chest up. Her eyes are wide with an expression of awe or surprise, looking directly into the camera. She holds the open e.l.f. compact just below her chin, positioned to reflect her mouth and lower face, which are slightly agape. A bright, warm light source, possibly emanating from the compact or positioned below it, illuminates her face from underneath, creating highlights on her cheekbones and lips, and emphasizing the glow on her skin. Her short, dark hair is styled in a buzz cut. The background is blurred and dark, making her face and the compact the sole focus. The overall color palette is warm, with golden-bronze tones on her skin and the compact's light pink hue.
0:02product reveal and brush dip
This segment swiftly transitions between two shots. The first shot displays an e.l.f. Halo Glow Silky Powder Highlighter compact, light pink with a clear lid, floating in the center of the frame. It's open, revealing a shimmering, light pink-gold powder. The background features a soft, vertical gradient from bright yellow to warm orange. White text 'NEW! HALO GLOW SILKY POWDER HIGHLIGHTER' appears with shimmering star effects, introducing the product. The second shot is an extreme close-up, angled slightly downwards, showing a dark-bristled makeup brush with a golden handle gently pressing into the shimmering, light pink-gold powder inside the same light pink e.l.f. compact. The bristles subtly disturb the powder's surface, demonstrating its soft texture. Bright, direct lighting highlights the glitter and fine particles of the powder. The dominant colors are soft pinks, light golds, and warm oranges, with the black brush providing contrast.
0:04product application and luminous skin
This scene combines two sequential shots demonstrating the product's effect. The first is a close-up of a makeup brush with light, fluffy bristles applying a shimmering, light-colored powder onto the upper cheekbone of a Black woman. The skin is smooth and radiant, immediately showing a subtle glow where the product is applied. White text 'GIVES SKIN' appears, followed by 'AN INSANELY LUMINOUS LOOK' with sparkling effects. The second shot is a medium close-up of the same young Black woman, now with visible luminous highlights on her cheekbones and possibly her forehead and nose. She has a confident, subtly mischievous smile and looks directly into the camera, tilting her head slightly. She wears a shimmery, bronze-toned top and has a neat buzz cut. The background is a soft, muted beige-pink. Warm, soft lighting emphasizes the glowing effect on her skin, creating an alluring and healthy appearance. The color palette focuses on warm skin tones, bronze, and the subtle shimmer of the product.
0:07woman shocked selfie
A medium close-up shot of a fair-skinned woman, facing the camera directly. She has blonde hair pulled back neatly, revealing gold hoop earrings. She wears a light pink, high-necked, sleeveless top. Her left hand is raised to her forehead, shielding her eyes from a bright light, and she sports multiple gold rings on her fingers. She holds a silver smartphone (likely an iPhone 15 Pro) with a ring stand attachment, positioned as if taking a selfie, with the camera flash visibly illuminated. Her mouth is slightly open in an expression of surprise or 'shook.' White text overlay 'THAT LEAVES EVERYONE SHOOK' appears with sparkling effects. The background is a plain, light beige-pink wall, brightly and evenly lit, creating a clean, modern aesthetic. The color palette is soft with pastels and bright whites, contrasted by metallic gold accessories and the silver phone.
0:09parrot shocked reaction
A medium shot of a large, vibrant macaw parrot perched on a thick yellow branch. The parrot's body is predominantly bright red, with striking blue and green feathers visible on its wings. Its face is white, with a dark, prominent beak and a dark eye. The bird's wings are partially spread and slightly fluttering, conveying a sense of animation or surprise, aligning with the 'shook' theme. White text overlay 'THAT LEAVES EVERYONE SHOOK' appears with sparkling effects. The background is a soft, light beige-pink wall, providing a clean and subtle backdrop that allows the parrot's vivid colors to stand out. The lighting is bright and even, highlighting the intricate details and sheen of its feathers. The color palette is dominated by the parrot's bold reds, blues, greens, and yellow, set against a neutral background.
0:13multiple product display
An overhead, slightly angled medium shot showcasing a collection of several e.l.f. Halo Glow Silky Powder Highlighter compacts. Each compact is light pink with a transparent lid, and they are arranged organically, slightly overlapping, on a clean white surface. The powders inside vary in shimmering shades, including a brown-gold, a light pink-gold, a bronze, and a silver/white, indicating a range of options. The 'e.l.f.' logo is visible on the surface of some of the powders. Bright, soft, and even lighting from above illuminates the products, emphasizing their shimmer and the distinctiveness of each shade. The dominant colors are soft pinks, white, and a spectrum of metallic warm tones from the highlighters.
0:14elf logo with radiant silhouette
A stylized shot featuring the 'e.l.f.' logo in white, prominently centered in the frame. The background is a luminous, warm gradient that mimics a radiant sunrise or sunset, transitioning from bright white/yellow at the top to a deep, warm orange-brown at the bottom. In the lower left of the frame, a soft, dark silhouette of a human shoulder and the side of a head with long hair is visible, creating a natural, organic contrast against the intense backlight. The lighting is dramatic and directional, creating a halo effect around the silhouette and giving the scene an ethereal, aspirational mood. The color palette consists of bright whites, vibrant yellows, deep oranges, and the silhouette's dark tones, evoking a sense of natural glow and beauty.
