0:00product display hand reaching A close-up shot focuses on a fair-skinned hand with a distinctive eye tattoo on the back of the wrist, reaching into a light brown wooden display box. The box is filled with multiple small, white, circular product tins, each labeled 'HIGHLAND Glacial Clay Pomade' and featuring a deer head logo. The hand is positioned centrally, with fingers slightly splayed as if selecting a tin. The background shows blurred hints of other product packaging and a light, indistinct surface. The lighting is bright and even, creating a clean, well-lit environment. A grey comment bubble, overlaid on the bottom right, reads 'This is an excellent product. I never changed my hair styling clay for 10 years until I tried this.'
A close-up, slightly high-angle shot concentrates on a fair-skinned hand with a gold ring on the index finger. The hand is actively scooping a small amount of light grey, creamy product from an open white tin labeled 'HIGHLAND Glacial Clay Pomade'. The product has a textured, clay-like appearance, showing its consistency. The background is a soft, blurred white, suggesting a clean, minimalist environment. The lighting is bright and direct, making the product and the action of the hand clearly visible. A grey comment bubble, overlaid on the bottom right, reads 'This is an excellent product. I never changed my hair styling clay for 10 years until I tried this.'
0:02man styling hair front A medium close-up shot of a male in his late 20s to early 30s with dark, thick, wavy hair and a well-groomed beard. He wears a blue denim button-up shirt. Initially, he stares directly at the camera with striking blue eyes and a serious, contemplative expression. He then raises both hands to his head, beginning to style his hair by pushing it back, his expression shifting to focused concentration. The background is a light, indistinct wall, suggesting a clean indoor setting. Soft, natural lighting illuminates his face and hair, creating a gentle contrast. A grey comment bubble, overlaid on the bottom right, reads 'This is an excellent product. I never changed my hair styling clay for 10 years until I tried this.'
0:04man holding product to camera A medium shot frames a man with dark, wavy hair and a beard, wearing a blue denim shirt. He holds a white circular tin of 'HIGHLAND Glacial Clay Pomade' directly towards the camera, prominently showcasing the product. The product label is in sharp focus, making the branding and details such as the deer head logo, 'Glacial Clay Pomade,' 'Sustainably Crafted,' 'HIGHLAND,' and 'Boulder, Colorado' clearly legible. The man's face is slightly out of focus in the background, with his eyes appearing to observe the product. His left arm is bent, supporting the tin centrally in the frame. The background is a softly blurred light wall. The lighting is bright and even, effectively emphasizing the product. A grey comment bubble, overlaid on the bottom right, reads 'This is an excellent product. I never changed my hair styling clay for 10 years until I tried this.'
0:06ingredients flat lay An overhead flat lay shot meticulously displays various natural ingredients arranged on a pristine white surface. The composition includes small reddish-brown wood chips, vibrant green pine needles, a clear liquid drop, white granular substances, a lighter brown powdery substance, and a creamy white solid, possibly shea butter. These elements are artfully spread out, with subtle liquid splatters adding a touch of organic detail. White text is overlaid centrally, reading '9 All-Natural Ingredients', reinforcing the product's natural claims. The lighting is bright, even, and shadowless, contributing to a clean, minimalist aesthetic that highlights each individual ingredient.
0:07man styling hair and smiling The scene begins with a close-up profile shot of a man with dark, wavy hair, wearing a dark t-shirt. He runs his hand through his hair, pushing it back and styling it. This quick action is followed by a cut to a front-facing medium close-up of the same man, now smiling broadly, revealing a confident and happy expression with his blue eyes. His dark hair is neatly styled, and he maintains a well-groomed beard. The background is a plain white wall, providing a clean and uncluttered backdrop. The lighting is soft and even, highlighting his features and the texture of his styled hair.
0:09woman styling hair reflection A medium shot, captured slightly from behind and to the side, focuses on a woman with light brown hair expertly pulled back into a neat bun. Her hands are elegantly smoothing her hair at the sides of her head, indicating a final touch to her style. In the softly blurred background, her reflection is visible in a mirror, revealing her face as she concentrates on her styling. The lighting is soft and natural, creating a gentle ambiance. A white product tin is subtly placed out of focus in the foreground, hinting at its use in the styling process.
0:10product tin on surface A top-down medium close-up shot features a single white, circular tin of 'HIGHLAND Glacial Clay Pomade' resting securely on a dark, rough-textured concrete or stone surface. The tin is closed, and its label, featuring the distinctive deer logo and all relevant product information, is clearly visible and in sharp focus. The lighting is soft but effectively highlights the subtle textures of both the stone surface and the tin, providing a grounded and authentic feel. The color palette is muted, focusing on the white of the tin against the dark grey of the background.
0:10hand scooping product close up An extreme close-up shot focuses intensely on a fair-skinned hand, adorned with several silver rings on its fingers. An index finger is deliberately pressed into the light grey, solid clay pomade contained within an open white tin. The intricate texture of the product is vividly discernible as the finger creates a clear indentation, emphasizing its pliable consistency. The background is dark and completely out of focus, ensuring all attention remains on the hand and the product. The lighting is precisely focused on the hand and product, creating a strong visual contrast and highlighting the details of the interaction.
0:12hair styling application A medium close-up shot captures the side of a man's head, revealing short, neatly styled light brown hair. A separate hand, presumably a professional stylist's, is shown meticulously applying a product to his hair. The fingers run smoothly through his hair from root to tip, distributing the product. The man's face is partially visible in profile, showcasing a clean-cut appearance. The background is softly blurred and uniformly light, creating a clean, professional aesthetic. The lighting is even and bright, ensuring that the application process and hair texture are clearly visible.
0:13hair combing styling A close-up shot from behind a man's head showcases dark, slightly wet hair being meticulously combed with a black wide-tooth comb. A tattooed hand, suggesting a professional stylist or a user with a distinct style, is holding and guiding the comb through the hair. The man's ear and a portion of his neck are visible, providing context to the head shape. The background is a plain white wall, which offers a stark and clean contrast to the dark hair and hand. The lighting is bright and even, ensuring every detail of the combing process is clear.
0:15esquire award proof point A dynamic digital graphic simulating a webpage from 'The 2023 Esquire Grooming Awards' is displayed. The screen, predominantly white, features red and black text, with the iconic Esquire logo prominently visible alongside a golden trophy icon, signifying an award. The headline boldly states, 'The 2023 Esquire Grooming Awards.' Below, an excerpt praises 'Highland Glacial Clay Pomade' for its exceptional hold, natural look, and appealing fragrance, specifically labeling it 'BEST HAIR CLAY.' A clear, high-quality image of the product tin is prominently displayed within the article, linking the text to the visual. A small deer logo is positioned at the top center of the screen, acting as a subtle branding element.
0:16customer review montage A dynamic montage presents multiple simulated customer review cards, artfully overlapping and appearing to float against a light grey background. One central card is in sharp focus, prominently displaying a 5-star rating and the compelling title 'Exceeded my High Expectations!' This card includes detailed positive review text and identifies the reviewer as 'Evan D. Verified Buyer.' Surrounding this central card are several other blurred review cards, also showcasing star ratings and positive comments, contributing to a sense of overwhelming positive feedback. The cards are predominantly white with clear black text, maintaining a clean and trustworthy aesthetic.
0:18product tin open outro A top-down medium close-up shot presents an open white, circular tin of 'HIGHLAND Glacial Clay Pomade' resting on a dark, rough-textured concrete or stone surface. The lid of the tin is deliberately placed next to the open container, revealing the light grey, solid clay pomade inside, highlighting its texture and color. The label on the tin, featuring the distinctive deer logo and product information, is clearly visible and in sharp focus. The lighting is soft but effectively highlights the rugged texture of the surface and the subtle sheen of the tin, providing a sophisticated and conclusive visual for the product.
