0:00man lying on couch
The scene opens with a medium close-up shot of a middle-aged man lying on a dark brown, textured sofa, looking directly at the camera with a neutral to slightly bewildered expression. His head is positioned on the left side of the frame, tilted at a Dutch angle, giving a sense of unease or disorientation. The background is blurred, showing more of the dark brown sofa and a hint of a patterned blue and white fabric on the wall behind him, possibly a blanket or tapestry. The lighting is soft and diffused, coming from above and slightly to the front, casting minimal shadows. The dominant colors are the warm browns of the sofa and the off-white of his shirt. There is a text overlay at the bottom of the screen that reads 'so we're all pretending'. The overall mood is observational and slightly questioning.
0:01man shaking gummy cup
This scene is a medium close-up, focusing on a man's face and hands as he actively shakes a clear plastic cup filled with a reddish-purple liquid and small red gummies. The camera is positioned slightly below eye level, looking up at him. He is smiling slightly, suggesting a sense of knowing or amusement. The background shows a light mint-green wall on the left and a distinctive blue and white striped shower curtain or fabric on the right, indicating a bathroom setting. The lighting is bright and even, likely from overhead, highlighting the liquid's color. The dominant color palette includes the mint green, blues, white, and the vibrant red of the gummies and liquid. Text overlay reads 'we don't know why melatonin gummies never work'.
0:03man restless in bed
The scene shows a medium shot of the man lying in bed, appearing restless and uncomfortable. He is partially covered by a crisp white duvet, with a light beige pillow supporting his head. The background features a solid, deep red wall, creating a warm but somewhat enclosed atmosphere. On the left, a portion of a bedside table with a lamp is visible, indicating an indoor, private setting. The lighting is dim and warm, suggesting nighttime or early morning, with soft shadows. Throughout the scene, he shifts his position, adjusts the duvet, and rubs his stomach, conveying a sense of discomfort and inability to sleep. The color palette is dominated by the deep red, white, and beige. The text overlay reads 'we don't know why melatonin gummies never work' initially, changing to 'it's because they just sit in your stomach'.
0:07man on phone at table
This scene presents a medium shot of the man sitting at a polished, reddish-brown wooden table, intently focused on his gray smartphone. The camera is positioned slightly above him, looking down, offering a clear view of his activity. Behind him, the background is bright, featuring a vertically striped blue and white curtain, and a piece of abstract art depicting red fruit in a green bowl, hanging on a light-colored wall. The lighting is bright and natural, suggesting daylight from a nearby window, casting soft, subtle shadows. The primary action is him scrolling on his phone with his thumb. The color palette consists of warm browns from the table, cool blues and whites from the curtain, and splashes of red and green from the artwork. Text overlay states 'waiting to be absorbed if you wanna fall asleep fast'.
0:08hands unboxing product
This scene transitions from a medium shot to a close-up, focusing on a pair of hands opening a vibrant green bubble mailer. The mailer is textured with small bubbles and features white text reading 'REVOLUTION' and a QR code, though parts of it are obscured by the hands. The background is a simple, light brown wooden surface, possibly a floor or table. Bright, diffused overhead lighting illuminates the scene, creating clear visibility of the package details. The hands carefully peel back the mailer flap, revealing a small, dark blue box inside. The product box is then fully extracted and presented, showcasing its front with 'NuStrips Sleep' printed in white and pink graphics of lips and a tongue. The dominant colors are green, blue, pink, and white. The text overlay reads 'waiting to be absorbed if you wanna fall asleep fast' then changes to 'upgrade your delivery system and try NuStrips!'.
0:10product box on bed
The camera captures a close-up of a hand holding the blue NuStrips product box against a backdrop of clean white bedding. The texture of the duvet or sheets is subtly visible, creating a soft, inviting surface. In the background, the deep red wall from earlier scenes is again present, but slightly out of focus. The lighting is soft and diffused, illuminating the product without harsh shadows, maintaining a warm and cozy atmosphere. The hand holds the box steady, showcasing the 'NuStrips Sleep' branding, with its distinctive pink lips and tongue graphic. The dominant colors are blue, pink, white, and red. The text overlay 'upgrade your delivery system and try NuStrips!' is still present.
0:11man showing strips
This sequence features a medium close-up of the man, now smiling genuinely, looking directly into the camera. He is in the same bedroom setting with the deep red wall as the background, which is slightly blurred. The lighting is bright and frontal, emphasizing his cheerful expression. He first holds a small stack of individual blue NuStrips packets in his right hand, moving them slightly to show them off. The packets feature the same pink lips and tongue logo as the box. He then singles out one packet, bringing it closer to the camera to show its detail, his smile widening. His enthusiasm is evident in his bright eyes and broad smile. The scene highlights the product's individual packaging. The text overlay reads 'these little sleep strips dissolve on your tongue' and then 'to help you fall asleep in less than 15 minutes'.
0:16man puts strip in mouth
The scene is a medium close-up of the man, now back in bed, preparing to use the product. He is lying on a soft white pillow, against the deep red wall background. His eyes are wide open, focused on the task, and his mouth is agape as he places a small blue strip onto his tongue with his right hand. The lighting is soft and warm, similar to the initial uncomfortable bed scene, creating an intimate and personal feel. The white pillow and duvet are visible, emphasizing the comfort aspect. The color palette is composed of white, red, and the small blue strip. The text overlay continues 'to help you fall asleep in less than 15 minutes'.
0:17animated strip dissolving
This is an extreme close-up, stylized animation of an open human mouth. The focus is on a human-like tongue, where a thin, rectangular, orange-colored strip is placed. The background is completely dark, allowing the bright, illuminated interior of the mouth and the strip to stand out. The strip is shown in the process of dissolving, with subtle ripple effects and a slight spreading of its color across the tongue's surface. The lighting comes from within the mouth, giving a glowing effect to the tongue and the dissolving strip. The dominant colors are vibrant orange from the strip, reds and pinks from the mouth, and white teeth. The text overlay reads 'unlike pills and gummies'.
0:18animated sublingual absorption
The scene is an animated extreme close-up of the human mouth, now showing the internal, sublingual absorption process. The background remains dark. The mouth is open wide, with the tongue prominently displayed. Beneath the tongue, an intricate, tree-like network of veins and arteries glows with pulsating colors: red, blue, green, and yellow. As the animation progresses, small, sparkling particles of light in these various colors emanate from the tongue and spread rapidly throughout the glowing vascular network, symbolizing quick absorption directly into the bloodstream. The vibrant, multi-colored particles against the dark background create a dynamic and informative visual. The text overlay states 'they don't go through your digestive system and liver'.
0:20man sleeping peacefully
A tranquil medium close-up shot of the man peacefully asleep in bed. He is lying on his side, his head resting comfortably on a soft, light beige pillow. His eyes are closed, and his facial expression is relaxed and serene, indicating a deep, undisturbed sleep. He is partially covered by a white duvet, with a portion of his white t-shirt visible. The deep red wall serves as the background, adding a touch of warmth. The lighting is dim and soft, creating a calm and restful atmosphere, consistent with a sleeping environment. The color palette is dominated by the red wall, white bedding, and beige pillow. The text overlay continues 'they don't go through your digestive system and liver'.
0:22hands taking strip from box
This close-up scene focuses on a pair of hands interacting with the NuStrips product box. The camera is positioned directly above, providing a clear, detailed view. The hands elegantly open the small, dark blue box, revealing an inner sleeve of individual strip packets. One of the hands then carefully extracts a single, blue-wrapped strip packet from the sleeve. The backdrop is the familiar white bedding, providing a clean and soft contrast to the product. The deep red wall is out of focus in the distant background. The lighting is soft and diffused, highlighting the product and the hands' actions. The color palette primarily features blue, pink, and white from the packaging, against the white bedding and a hint of red. The text overlay states 'so there's no lingering gummy gunk in your tummy in the morning'.
0:24man waking up refreshed
The scene shows a medium shot of the man in bed, transitioning from sleep to wakefulness, and then getting out of bed. He is initially asleep on his side against a white pillow, and the deep red wall is in the background. The lighting is dim and warm, suggesting a gentle morning. He slowly opens his eyes, stirs, and then sits upright in bed, stretching slightly. His facial expression transforms from peaceful sleep to one of refreshed alertness and contentment. He then throws off the white duvet and swings his legs over the side of the bed, revealing maroon shorts, as he prepares to start his day. The action conveys a sense of revitalized energy. The color palette is red, white, beige, and maroon. The text overlay reads 'and you wake up fresh as a daisy'.
0:28man smiling with product
This is a medium close-up shot of the man, radiating happiness, as he holds the blue NuStrips product box directly in front of him. The camera captures him from a slightly upward angle, highlighting his broad, genuine smile. The background is again the deep red wall of the bedroom, slightly out of focus, maintaining a consistent setting. The lighting is bright and frontal, illuminating his face and the product, making both appear clear and inviting. His eyes sparkle with delight. The dominant colors are the red wall, his white shirt, and the blue and pink of the product packaging. The text overlay says 'that's why they're recommended by over 14 clinicians'.
0:29product in toiletry bag
The scene is an overhead close-up shot, offering a detailed view inside a teal or dark green toiletry bag. The blue NuStrips product box is centrally placed among other personal care items, specifically a white electric toothbrush with red accents and a grey and black electric shaver. The bag's textured fabric is clearly visible. The lighting is bright and even, coming from directly above, showcasing the items clearly within the bag. This shot emphasizes the product's portability and ease of integration into daily routines or travel. The color palette includes the teal/green of the bag, blue and pink from the NuStrips box, white and red from the toothbrush, and grey and black from the shaver. The text overlay reads 'and have sold over 5 million strips'.
0:30man falling asleep quickly
This segment is a medium close-up, depicting the man quickly settling into sleep in bed. He is positioned on a soft, light beige pillow, with the deep red wall as the background. He is wearing a white t-shirt. The scene begins with him adjusting his pillow briefly, then rapidly closing his eyes, his facial expression immediately softening into a state of peaceful slumber. His breathing becomes calm and regular, and his posture relaxes completely, suggesting a very quick and effortless transition to sleep. The white duvet is pulled up to his shoulders. The lighting is dim and warm, reinforcing the nighttime setting. The color palette includes the rich red, soft white, and comforting beige. The text overlay reads 'and have sold over 5 million strips', then changes to 'grab yours today for 40% off'.
0:33man smiling outdoors
The final scene is a bright and energetic medium close-up of the man, now outdoors and smiling broadly. The camera is held at eye level, looking directly at him. He is framed against a backdrop of intertwining tree branches with sparse leaves, suggesting a wooded area, possibly in late winter or early spring. The sky, visible between the branches, is a clear, vibrant blue. The lighting is bright natural daylight, evenly illuminating his face and the surroundings, giving a crisp and clear appearance. He looks directly at the camera, conveying confidence and vitality. The dominant colors are natural greens and browns from the trees, and the bright blue of the sky, contrasting with his dark clothing. The text overlay reads 'grab yours today for 40% off'.
