0:00split screen before after The scene features a split-screen view. The top half shows a male's head with disheveled, messy, and slightly wet dark brown hair, with his right hand running through it, creating texture and volume. The lighting is soft and even, originating from the front. The background is a plain, light-colored wall. The bottom half shows the same male's head, but his hair is partially styled and being blow-dried from the left by a black hairdryer, appearing much smoother and more controlled. His left hand is seen helping to style the hair. The overall color palette is neutral with dark hair contrasting against a light background. White text overlay across the middle reads: 'Curious how I get hair like this?'.
0:02product reveal closeup A close-up shot focuses on a white, round product container, identified as 'GLACIAL CLAY POMADE HIGHLAND SUSTAINABLY CRAFTED BOULDER, COLORADO' with a deer logo. A male hand holds the product, slightly obscuring the bottom part of the container. The background is a blurred image of the male subject's upper body and a plain, light-colored wall. The lighting is soft and natural, illuminating the product clearly. White text overlay appears at the top center, stating: 'The entire routine is simple.'. The color palette is dominated by the white product packaging with black text, and the blurred neutral background.
0:03product application setup The scene shows a medium close-up of a male subject in a well-lit, neutral-toned room. He is looking directly at the camera with a confident and slight smile, holding the small, white pomade container in his left hand, pointing at it with his right index finger. He then lowers the product and brings both hands together, rubbing his palms as if emulsifying a product. His dark brown hair is styled neatly, parted on the side. The background is a plain, light-colored wall. White text overlay at the top reads: 'It's just two steps.'. The lighting is bright and even, casting minimal shadows. The color palette is simple, with the subject's dark blue shirt providing a contrast to the light background.
0:04hair styling demonstration A close-up shot of the male subject from the chest up, with his hands actively styling his dark brown hair. He initially runs both hands through his hair, pushing it back and shaping it. His hair appears slightly wet and takes on a sleek, well-groomed look as he works it. The background is a plain, light-colored wall, indicating an indoor setting. The lighting is soft and even, highlighting the texture and sheen of his hair. White text overlay changes from 'There's no' to '10 product lineup and no stress.'. The overall color scheme is neutral with the dark hair and blue shirt against the light wall.
0:06styled hair shine highlight The scene presents a close-up, side profile of the male subject's head, focusing on his perfectly styled, dark brown hair. The hair has a noticeable shine and well-defined waves and volume, swept back elegantly. A clear sheen indicates a product has been applied. The background is a plain, light-colored wall with a subtle shadow falling on the right side, adding depth. The lighting is bright and direct from the left, enhancing the hair's glossy appearance. White text overlay reads: 'Do you see this shine right now?'. The overall impression is one of polished grooming and healthy-looking hair.
0:08styled hair health benefits A close-up, slightly different angle of the male subject's head, showcasing his expertly styled dark brown hair. The hair is swept back with natural-looking volume and a clear, healthy sheen, emphasizing its texture and sleekness. The background is a clean, light-colored wall, with a subtle light source visible on the right, creating a soft highlight on the hair. The lighting is bright and highlights the healthy appearance of the hair. White text overlay changes from 'My hair feels healthier,' to 'my scalp is calm.'. The scene conveys the positive outcome and health benefits of the product and styling routine.
