0:00black bag on moss
An overhead, full shot captures a black crescent-shaped shoulder bag resting on a vibrant, textured background of various shades of green moss, resembling a natural, organic bed. The bag has a quilted, rectangular pattern across its surface, giving it a structured yet soft appearance. It features a single black strap and silver zipper detailing. As the scene progresses, the bag slowly rotates clockwise, revealing its contours. Bright, even lighting illuminates the bag and moss, creating soft shadows. The overall color palette is dominated by the deep black of the bag contrasted with the lively greens of the moss. White text overlays appear on screen, first displaying 'this' and then 'this is the new', signaling an introduction to the product.
0:02hand zipping bag on moss
A medium close-up shot focuses on the black crescent-shaped shoulder bag, still resting on the textured green moss background. A person's hand, with manicured nails, enters the frame from the top right and grasps the silver zipper pull. The hand smoothly zips up the main compartment of the bag. The quilted texture of the bag's leather is clearly visible, reflecting soft, diffused light that highlights its contours. The moss backdrop provides a natural, vibrant contrast to the bag's dark tone. White text overlays appear, first stating 'ALTER/EGO', then adding 'CRESCENT BAG', identifying the product name. The camera remains static, capturing the action directly.
0:05bag details on wood
A medium close-up shot of the black crescent-shaped shoulder bag positioned on a warm, natural wooden surface with distinct grains and organic imperfections. The lighting creates a strong diagonal shadow across the wooden surface, adding depth. Various details of the bag are highlighted: a silver keychain with a white and black tortoiseshell-patterned tag and a small black leather 'Coach' tag attached to the strap, and the quilted texture of the bag itself. Hands intermittently enter the frame, first demonstrating the unzipping of the bag and then gently adjusting its position, emphasizing its tactile quality. White text overlays appear: 'made from the beloved', then 'coach brooklyn', then 'bag scraps', and finally 'it's designed', followed by 'functionality' and 'and style in mind,'. The camera maintains a consistent, slightly elevated angle.
0:10coachtopia tag close up
An extreme close-up shot focuses intently on a small, orange, irregular-shaped leather tag sewn into the interior of the black bag. The tag is branded 'Coachtopia' in white text, with additional fine print below that describes its digital passport feature, suggesting a modern, connected product. The background is a soft, dark grey, likely the interior lining of the bag. A black snap button is also visible in the upper part of the frame. The lighting is soft and even, allowing the details of the tag and its embossed text to be clearly legible. White text overlays appear on screen, first stating 'but what inspires' and then 'silhouette?', prompting a question about the bag's design origins.
0:12woman showing bags at desk 1
A medium shot frames a young woman, appearing to be in her late 20s or early 30s with long, wavy brown hair, sitting at a modern office desk. She is wearing a red and white checkered short-sleeved collared shirt. Behind her is a large window offering a view of a city skyline with various buildings under a bright, overcast sky. The desk is white and minimalist, with a computer keyboard and a red mug visible. Initially, she is typing, then she turns to face the camera, actively presenting and holding two black crescent-shaped bags. One bag is the quilted 'Coachtopia' version, and the other is a smoother, unquilted 'Coach Brooklyn' bag. She gestures with the bags, showcasing their features. The lighting is bright and natural, coming from the large window, creating a well-lit and professional environment. White text overlays appear throughout, beginning with 'let's ask the experts.' and progressively detailing the bag's name and material: 'this is the coachtopia crescent shoulder bag', 'it's made with the leftover leathers from the Coach Brooklyn bag, so it's super soft, luxurious, kind of worn in vintage feeling like we all love'.
0:26woman showing bags at desk 2
A medium shot captures a different young woman, appearing to be in her early 30s with long, light brown hair, sitting casually at a modern office desk. She is wearing a light blue and white striped button-up shirt and blue jeans, exuding a relaxed yet professional vibe. Behind her, a large office window reveals a cityscape. She holds a black quilted crescent bag with one arm over her shoulder, demonstrating how it fits. She then switches to holding a larger, dark brown crescent bag over her shoulder, highlighting its capacity. The desk area is tidy with minimal office equipment visible. The overall lighting is bright and natural, typical of an office with large windows. White text overlays identify her as 'expert #2 Victoria senior director, design & global merchandising', then 'She's cute but we also have the bigger one', followed by 'super effortless' and 'fits your laptop'.
0:31black bag on pink fluffy background
An overhead, full shot presents the black crescent-shaped shoulder bag, featuring its distinct quilted pattern, laid flat on a soft, textured, bright pink background. The background has a plush, cloud-like or fluffy appearance, creating a stark and playful contrast with the sleek, dark bag. The bag is positioned diagonally across the frame. The lighting is soft and diffused, casting minimal shadows and emphasizing the bag's smooth leather and structured quilting. The overall aesthetic is clean and vibrant, combining the sophisticated black with a youthful, bold pink. White text overlays appear, stating 'the Crescent is one versatile bag' and then 'ready for her big fall adventure', concluding the product presentation with a forward-looking statement.
