0:00split screen transformation
The scene features a split screen, vertically divided down the middle. The left side is in black and white, showcasing a woman in a grey tank top and black leggings, posing in front of a bedroom mirror, capturing her side profile. She appears to have a slightly rounded midsection, with her hand resting gently on her stomach. The right side of the screen is in full color, featuring the same woman, but with a more toned and defined silhouette, wearing a form-fitting charcoal grey long-sleeved midi dress, standing confidently with her hands on her hips. Her expression is neutral but assured. The background on both sides appears to be a bedroom, with a bed visible on the left and a neutral-colored wall on the right. A prominent white text overlay in a sans-serif font across the center of the screen reads: "Why is nobody talking about this?". The lighting is soft and even, highlighting the difference in her appearance between the two sides. The color palette emphasizes the contrast between monochrome and the deep charcoal of the dress.
0:02aha moment introduction
The scene is a medium shot of the woman standing confidently in a bedroom, facing the camera. She is wearing a nude-colored bra and high-waisted, beige, mid-thigh length shapewear shorts. Her hair is short and spiky, and she has a bright, excited smile on her face, gesturing with both hands open wide at chest height as if presenting something or expressing surprise. The background consists of a light grey wall, a white door with a dark floral patterned jacket hanging on it, and a dark wooden shelf unit to her right, displaying various items like a small plant and decorative objects. A lamp and the headstock of a guitar are also partially visible. The lighting is bright and even. A white text overlay at chest height reads: "I just had my 'aha' moment!". The overall color palette is warm and natural with the beige and nude tones of her undergarments against the muted room colors.
0:03product unboxing
This is a close-up, overhead shot of hands holding a clear plastic package containing light beige shapewear. The package has the brand name 'LEONISA' printed in white. The hands are manicured with short, natural nails and wear a white beaded bracelet on the left wrist. The background appears to be a textured, dark patterned fabric, possibly a bedspread, in shades of brown, black, and beige. The lighting is soft and natural, illuminating the product. The hands are gently maneuvering the packaging. A white text overlay appears at the bottom center, stating: "I thought it was all hype,". The focus is entirely on the product and the hands unboxing it.
0:04product reveal
The scene is a medium shot of the woman, now seen from the waist up, standing in the same bedroom setting. She is holding up a pair of light beige, high-waisted 'Power Stay Shorts' shapewear, stretching them horizontally to demonstrate their fabric. Her face, framed by her short, spiky hair, peeks over the top of the shorts, revealing a wide, joyful smile and bright eyes. She is wearing a white tank top and striped pajama bottoms. The background shows a light grey wall, a white door with a jacket, and the dark shelf unit. The lighting is bright and even. White text overlay at eye level reads: "until I tried these", followed by a pink rectangular box with white text: "Power Stay Shorts". The color palette is bright and cheerful, with the light beige of the product contrasting with her white top.
0:07trying on shorts
The camera is positioned slightly above, focusing on the woman's torso and legs as she demonstrates putting on the beige shapewear shorts. She is wearing a nude-colored bra. Her hands are pulling the high-waisted shorts up over her stomach, and she gestures towards her midsection, indicating the fit. Her facial expression is one of engaged demonstration, with open mouth as if speaking. The background is the same bedroom, with the white door and dark floral jacket visible. The lighting is consistent and bright. A white text overlay in the lower mid-section reads: "The moment I slipped them on,". The color palette remains warm and natural, emphasizing the skin tone and nude garments.
0:09aha moment shorts
This is a medium shot of the woman in the same bedroom setting, standing facing the camera, wearing the nude-colored bra and beige shapewear shorts. She has a wide, enthusiastic smile and gestures expansively with both hands, palms open, at chest height. Her body language conveys excitement and satisfaction with the product. The background remains consistent with a light grey wall, a white door with a jacket, and a dark shelf unit. The lighting is bright and even. A white text overlay centrally placed reads: "it was like an 'aha moment' for my wardrobe". The warm neutral tones of the garments blend smoothly with her skin tone and the room's muted colors.
0:12self conscious dress before
The scene is a medium shot of the woman sitting on the edge of a bed, facing slightly towards the camera, then looking down at her midsection. She is wearing a form-fitting olive green tank midi dress. The bed has white bedding with a dark geometric pattern, and there are yellow and black patterned pillows against a light grey wall. A dark wooden nightstand is to her left. On the wall above the bed, a large framed artwork with warm tones (possibly a Klimt print) is visible. Her posture and facial expression convey discomfort and self-consciousness, as she touches and adjusts her dress around her waist and stomach. The lighting is soft and bright, creating a natural feel. White text overlays appear sequentially: "I used to feel so self-conscious in this dress," followed by "always fussing and adjusting". The color palette is earthy, with the olive dress and yellow pillows contrasting with the neutral wall.
0:16confident dress white
The scene is a medium shot of the woman standing in a bedroom hallway, facing right in profile. She is wearing a form-fitting white knit sleeveless midi dress. Her hands are gently resting on her midsection and hip, and she has a calm, confident, and slightly smirking expression, looking forward. The background shows a light grey wall, a dark framed mirror to her left, and an arched doorway leading to another room on her right, with a small potted plant visible through the arch. The floor is carpeted in a light beige color. The lighting is bright and even, highlighting the dress. A white text overlay centrally reads: "Now, I'm confident and comfortable,". The color palette is light and airy, with the white dress standing out against the neutral room.
0:19confident dress dark
The scene is a medium shot of the woman standing confidently in the same bedroom hallway, now facing directly towards the camera. She is wearing a form-fitting charcoal grey long-sleeved midi dress, the same one from the initial split-screen. Her hands are placed on her hips, and she has a relaxed, confident smile. The background is identical to the previous scene, with the light grey wall, dark framed mirror, and arched doorway. The lighting is bright and even. White text overlays appear sequentially: "free to rock the outfits I love" followed by "without a second thought". The color palette is sleek and modern, with the dark grey dress creating a strong silhouette.
0:22secret weapon shorts intro
The scene is a medium shot of the woman, now in a side profile, standing in the bedroom in her nude-colored bra and beige shapewear shorts. She is turned slightly to her left, with her right hand resting on her hip and her left hand touching her midsection. Her expression is serious and direct, with her mouth slightly open as if speaking earnestly. The background is consistent with the bedroom setting, showing the white door with the dark floral jacket and a guitar partially visible behind her. The lighting is bright and even. White text overlays sequentially state: "These aren't just any shorts" followed by "they're like my little secret weapon". The neutral color palette of her undergarments and skin tones blends with the muted room.
0:26support demonstration front
This is a close-up shot focusing on the woman's midsection and hands as she gently touches her stomach area while wearing the nude-colored bra and beige shapewear shorts. Her hands move across her lower abdomen, illustrating the smoothing effect of the shorts. The lighting is bright and even, highlighting the seamless appearance of the shapewear. The background is a slightly blurred view of the bedroom wall and door. The color palette emphasizes the nude tones of the garments and skin. There is no text overlay, allowing the visual demonstration to be the sole focus.
0:27support demonstration back
This is a medium shot, showing the woman's back and side profile as she adjusts the beige shapewear shorts around her lower back and glutes. She is wearing a nude-colored bra. Her hands are pulling up the shorts, demonstrating their fit and coverage on her rear. The background shows the white door and the edge of a guitar. The lighting is bright and even. A white text overlay appears at the top left: "Incredible Support" with a green checkmark icon. The color palette remains natural, focusing on the beige garment.
0:28split screen support before after
The scene is a split screen, mirroring the initial shot but with additional text. The left side is in black and white, featuring the woman in an olive green tank midi dress, touching and adjusting her stomach as if self-conscious. The right side is in full color, showing the same woman in the white knit sleeveless midi dress, standing confidently with hands on her midsection. White text overlay on the top left reads: "Incredible Support" with a green checkmark. Another white text overlay appears below it, centered over the split: "Invisible under clothes" also with a green checkmark. The juxtaposition highlights the transformative effect of the shapewear on her silhouette under different garments.
0:29no slipping showing through demonstration
The scene is a close-up shot focused on the woman's midsection and upper legs. She is wearing a nude-colored bra and the beige shapewear shorts. Her hands are seen stretching the hem of the shorts downwards and pulling the waistband, demonstrating the shorts' elasticity and how they stay in place without rolling or slipping. Her midsection appears smooth under the garment. The background is a blurred view of the bedroom wall and door. The lighting is bright and clear. White text overlay in the lower mid-section reads: "No slipping or showing through". The color palette is soft, emphasizing the natural skin tones and nude shorts.
0:31needed these dark dress
The scene is a medium shot of the woman standing in the bedroom hallway, facing the camera with a confident, joyful smile. She is wearing the form-fitting charcoal grey long-sleeved midi dress. Her hands are placed on her midsection and hip, and she slightly sways or moves with a cheerful demeanor. The background is the same light grey wall, dark framed mirror, and arched doorway. The lighting is bright and even. White text overlays appear sequentially: "I didn't know how much I needed these" followed by "until I tried them". The dark grey dress creates a sleek and elegant visual against the neutral background.
0:35mirror reflection casual
The scene is a medium shot captured through a mirror, showing the woman's full body side profile. She is wearing a light grey tank top and olive green sweatpants. She stands with a confident, slightly upward gaze. Her left hand holds a smartphone, appearing to be taking a mirror selfie. The mirror has a thick black frame, and its reflection shows a room with light walls and a cross hanging above. A guitar is also partially visible in the reflection. The lighting is bright and natural. White text overlay in the lower mid-section reads: "Now, I can't imagine going without 'em". The color palette is casual and comfortable, with muted greens and greys.
0:37call to action grab a pair
This is a medium shot of the woman standing in the bedroom, directly facing the camera. She is wearing the nude-colored bra and beige shapewear shorts. She actively gestures with her hands, first presenting with open palms, then pointing directly at the camera with her right index finger, emphasizing her message. Her expression is enthusiastic and persuasive, with a wide smile. The background is the same bedroom setting with the white door and dark floral jacket. The lighting is bright and even. White text overlays sequentially state: "Seriously, grab yourself a pair" followed by "and tell me it wasn't your 'aha moment' too". The warm neutral tones dominate the foreground, drawing attention to her and the product's effect on her figure.
0:41call to action hurry website
The scene is a medium shot of the woman standing in the bedroom, directly facing the camera, wearing the nude-colored bra and beige shapewear shorts. She gestures downwards with both hands, palms facing the floor, in a motion that suggests urgency or a product selling out quickly. Her expression is still enthusiastic but now conveying a sense of urgency. The background remains consistent with the bedroom setting. The lighting is bright and even. White text overlay appears at chest height: "But hurry, these go fast!". Below it, a pink rectangular box with white text prominently displays: "LEONISA.COM". The warm neutral tones of the garment and skin are contrasted by the vibrant pink text box.
0:43brand slogan 1
The scene is a static graphic with a solid dark pink background. White text in a decorative serif font is centered on the screen, reading: "They can copy our designs, but not our expertise.". The font has a classic, elegant feel. The lighting is uniform and soft, showcasing the clean design. The color palette is simple, featuring contrasting white text against the solid dark pink.
0:44brand slogan 2
The scene is a static graphic with a solid dark pink background. White text in a decorative serif font is centered on the screen, reading: "Your favorite since 1956". Below this, a black rectangular button with white text "SHOP NOW" is displayed, and to its right, a white icon of a hand with a pointed index finger, indicating a click, is animated. The font has a classic, elegant feel. The lighting is uniform and soft, showcasing the clean design. The color palette is simple, featuring contrasting white and black against the solid dark pink.
0:46brand name finale
The scene is a static graphic with a solid dark pink background. White text in a clear, modern sans-serif font is centered on the screen, reading: "LEONISA". The text is prominent and easy to read. The lighting is uniform and soft, showcasing the clean design. The color palette is simple, featuring contrasting white text against the solid dark pink.
