0:00man profile with logo
The scene features a close-up of a young man, framed from his mid-chest upwards, against a vibrant, solid red background. His head is slightly bowed, looking downwards and to his right, giving a contemplative or shy expression. He wears a dark blue corduroy puffer jacket layered over a lighter denim jacket and a white collared shirt, suggesting a casual yet stylish outfit. The lighting is soft and even, originating from the front, creating minimal shadows and emphasizing the rich textures of his clothing and skin. A prominent white New Balance 'NB' logo is digitally superimposed directly over his face, partially obscuring it. The dominant colors are the deep red of the background, the dark blue of the jacket, and the white of the logo, creating a striking contrast. The atmosphere is quiet and reflective, despite the bold background.
0:01new balance shoes close up
This shot presents a tight close-up of two pairs of New Balance sneakers on a floor with a rich, solid red hue, matching the background of previous scenes. The shoes are placed slightly apart, angled towards the viewer. The pair on the left appears to be a light beige or grey, while the pair on the right is a pristine white, both showcasing classic New Balance design elements with prominent 'N' logos on the sides. The texture of the floor is smooth and uniform, reflecting a warm, diffused light that highlights the details of the sneakers without harsh shadows. A large, white New Balance 'NB' logo is superimposed in the center of the frame, similar to the previous scene, signifying branding. The framing crops just above the ankles of the wearers, focusing entirely on the footwear and the floor. The overall color palette is warm with the dominant red, complemented by the neutral tones of the sneakers and the white logo.
0:02man holding baby red background
A medium shot frames a young man from the waist up, holding a sleeping infant in his arms. The background is a stark, vibrant red, creating a bold contrast with the subjects. The man is looking directly into the camera with a gentle, soft smile, holding the baby tenderly. The baby, dressed in a dark blue outfit with a white pacifier, is cradled horizontally in his left arm, facing away from the camera. The lighting is soft and even, highlighting the affectionate interaction. The man's attire includes a dark blue corduroy jacket over a light-colored top. The dominant color palette is the striking red background, the man's dark blue jacket, and the baby's dark blue clothing, conveying a sense of warmth and family connection. No discernible text or graphics are present.
0:03family portrait on couch
A wide shot captures a diverse family of five sitting on a large, distressed brown leather couch against a bright, solid red background. The man from previous scenes is on the left, holding the sleeping baby. Next to him, a young girl sits, looking at the camera. On the right, a woman sits, with another young girl nestled beside her. All individuals are dressed in casual, comfortable attire featuring neutral tones and blues, some with New Balance branding. The lighting is soft and even, illuminating the entire group and the couch without harsh shadows. The family is posed naturally, conveying a warm, unified atmosphere. The rich red background creates a bold, cohesive visual theme. No text or graphics are visible in this specific frame.
0:04man looking down profile
A tight close-up focuses solely on the man's head and shoulders, against the familiar vibrant red background. He is captured in a profile view, with his head slightly tilted downwards, suggesting introspection or shyness. His cornrow braids are clearly visible, wrapping around his head. The soft, frontal lighting illuminates his face and the textures of his dark blue corduroy jacket, creating a smooth, unblemished complexion. His expression is serene and calm, with a slight downturn of his lips. The scene emphasizes his facial features and hair texture, maintaining the bold red and deep blue color palette. No text or graphics are present.
0:05girls holding hands close up
A medium close-up frames two young girls, positioned against a vivid red background. The girl on the left, slightly younger, looks directly at the camera with a sweet, curious expression. She wears a white t-shirt with a 'new balance' logo. The girl on the right, slightly older, stands partially visible, holding the younger girl's hand and looking off to the left of the frame with a gentle smile. Both girls have dark, curly hair styled into pigtails. The lighting is soft and flattering, highlighting their youthful features and the subtle textures of their clothing. The dominant colors are the striking red background, the white of their shirts, and their natural skin tones, creating a bright and innocent atmosphere. This scene conveys a feeling of sisterly bond and warmth.
0:06baby and girl close up
This is a tight close-up focusing on the baby held by the man (not fully in frame) and a young girl standing next to them. The background remains a solid, vibrant red. The baby, dressed in dark blue, is fast asleep with a pacifier, nestled securely. Next to the baby's head, partially obscured by the man's hand/arm, is the face of a young girl. She has dark curly hair styled into pigtails and looks directly at the camera with a soft, affectionate smile. The framing is very tight, emphasizing the close proximity and tender interaction between the subjects. The lighting is soft and even, highlighting their skin tones and expressions. The color palette is dominated by the red background, the baby's dark blue, and the children's warm skin tones, conveying intimacy and familial warmth.
0:07man sitting on couch
A medium full shot displays the young man sitting comfortably on a distressed brown leather couch, against the iconic vibrant red background. He is seen from just above the knees upwards. He is dressed in a dark blue corduroy puffer jacket, layered over a light denim jacket and a white high-collared shirt, paired with distressed blue jeans and light-colored sneakers. His left hand is casually placed in his pocket, while his right arm rests on his lap. He looks directly at the camera with a calm and confident expression, occasionally shifting his gaze slightly. The lighting is soft and consistent, casting a gentle glow on his attire and the rich texture of the leather couch. The red background remains a bold, minimalist element, focusing attention on the subject. The atmosphere is relaxed and cool.
0:08man gazing up close up
A close-up shot focuses on the man's head and shoulders, maintaining the solid red background. Initially, he looks downwards with a subtle, introspective expression, similar to an earlier scene. After a brief moment, he slowly raises his head, lifting his gaze to meet the camera directly. His expression transitions from pensive to calm and direct, with a faint, gentle smile. His intricate cornrow braids and trimmed beard are prominent. The soft, even lighting highlights his features and the texture of his dark blue corduroy jacket. The scene's color palette is dominated by the bold red and deep blue of his jacket. This slight movement of his gaze adds a dynamic, engaging quality to the portrait, inviting connection with the viewer.
0:11girls embrace on couch
A medium shot captures two young girls seated on a distressed brown leather couch, set against the vibrant red background. The older girl, positioned behind the younger one, gently embraces her, leaning her head against the younger girl's. Both girls have dark, curly hair styled in pigtails. The younger girl, in the foreground, looks directly at the camera with a bright, wide smile. The older girl's expression is soft and affectionate. They both wear white tops, likely with New Balance branding, and light-colored trousers. The lighting is soft and warm, highlighting their interaction and the cozy texture of the leather couch. This scene radiates warmth, joy, and a strong sisterly bond, with the bold red providing a lively backdrop.
0:13family portrait with logo text
The final scene is a wide shot featuring the entire family of five posing on a distressed brown leather couch against the striking, solid red background. The father, holding the sleeping baby, stands on the left. Next to him, a young girl stands, and another sits on the couch. The mother stands on the right with the youngest girl seated beside her. All family members are dressed in casual, modern attire, incorporating neutral tones, blues, and olive green, some with visible New Balance branding. They all look towards the camera with warm smiles and relaxed poses, conveying a sense of unity and happiness. The lighting is even and soft, illuminating the group. Crucially, the white text 'new balance' is digitally superimposed across the lower center of the frame, serving as the brand's tagline and logo. The rich red background, brown leather, and family's attire create a vibrant yet cohesive color palette, culminating in a powerful brand message of family and comfort.
