0:00artist introduction
The scene opens with a medium shot of a man, Sam Taylor, sitting at a desk in what appears to be a brightly lit studio or home office. He is holding a vibrant, cartoon-illustrated phone case up to the camera, smiling and speaking directly to the viewer. Behind him, a window on the right side of the frame allows natural light to illuminate the space, with a potted plant visible on the windowsill. The desk in front of him is cluttered with art supplies, including markers, pens, and paper with hand-drawn illustrations. The background wall is a neutral beige. Dominant colors are the white of his shirt, light blue jeans, and the multi-colored phone case and art supplies. A white rectangular graphic with black text "CASETiFY ARTISTS" is overlaid at the center top. White text at the bottom reads: "Hello Sam Taylor here reporting 'live' from London".
0:00animated product showcase 1
This scene presents a close-up, top-down view of an iPhone in a Casetify case, set against a dynamically animated, vibrant, and highly stylized cartoon background. The first case (0.64s-1.5s) is orange-framed with a central blue character holding a bottle, surrounded by worms, barbed wire, and colorful doodles on a grey textured background. The background itself is a busy, brightly colored pattern of abstract shapes and cartoon elements in green, pink, yellow, and blue, which continuously morph and move. The second case (1.5s-2.6s) features a white-framed phone with a swirling black-and-white abstract pattern, overlaid on a background of bright green and yellow gradients with abstract black and white patterns that also animate. The 'CASETiFY ARTISTS' text graphic remains at the top. The overall aesthetic is maximalist, playful, and energetic, with a high contrast color palette.
0:02artist drawing wide
A wide shot from an elevated angle shows Sam Taylor sitting at his desk, actively engaged in drawing on a white sheet of paper. He is using a black marker. The desk is positioned in front of a large, multi-paned window that offers a view of a green garden and some flowering plants outside, providing soft, diffused natural light into the room. The room has light-colored walls. The desk is organized with a blue cutting mat, numerous colorful markers, and other art supplies. The overall color palette is bright and fresh, combining the artist's vibrant work with the natural light and subtle room tones. The 'CASETiFY ARTISTS' graphic is still present at the top. White text at the bottom reads: "my CASETiFY collection".
0:04artist drawing overhead
An overhead shot focuses on Sam Taylor's hands as he draws, providing a detailed view of his artistic process. His left hand holds the paper steady on a blue cutting mat, while his right hand skillfully uses a yellow marker to color in a section of a detailed, black-outlined cartoon drawing. The desk surface is covered with various pieces of his colorful, cartoon-style artwork, sketches, and a multitude of colorful markers arranged neatly. The lighting is bright and even, highlighting the intricate details of the drawings and the markers. The color palette is very bright and diverse, dominated by the neon colors of the markers and the finished artwork. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom continues: "is now ready for the new iPhone 17".
0:05unboxing phone case
A close-up shot from an overhead perspective shows a hand placing a sleek white rectangular box with subtle branding onto the desk. The box is set down among a vibrant collection of Sam Taylor's cartoon artwork, which are printed on various sheets of paper. The background features a blue cutting mat and additional art supplies, emphasizing the creative environment. The focus is on the box being opened or revealed, implying the unboxing of a product related to the artwork. The lighting is bright and even. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom remains: "is now ready for the new iPhone 17".
0:06artist showcasing cases
Returning to a medium shot, Sam Taylor is now smiling directly at the camera, holding up two distinctively designed iPhone cases. He holds one case in each hand, presenting them prominently to the viewer. The cases are brightly colored and feature his unique cartoon art style. The setting is the same as the introduction, with the desk and window in the background, maintaining the bright and natural lighting. His expression is enthusiastic, highlighting his pride in the products. The 'CASETiFY ARTISTS' graphic is present. White text at the bottom says: "is now ready for the new iPhone 17".
0:07product montage closeups
This is a rapid montage of close-up, overhead shots showcasing various Casetify phone cases with Sam Taylor's distinct, colorful cartoon artwork. Each shot emphasizes the intricate details of different designs: a clear case with a yellow spider-skull (8.8s-9.8s), a green-framed case featuring a gooey green goblin-like character with flames (9.8s-10.8s), and a stack of multiple cases of different colors and designs (10.8s-11.8s). The cases are displayed on a blue cutting mat, surrounded by fragments of his printed artwork. A hand briefly enters the frame at 10.8s to point at the stack of cases. The lighting is consistently bright, and the color palette is extremely vibrant and playful. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom overlays describe the designs: "worms, skulls, goblins, everything.".
0:11single case in hand
A close-up shot of a hand holding a single iPhone case, presenting it directly to the camera. The case features a prominent yellow skull with large blue eyes on a bright pink background, surrounded by various black outlines and colorful doodle elements. The background is slightly blurred but appears to be a wall with some indistinct artwork. The focus is entirely on the case and its detailed artwork. The lighting is soft and even. The 'CASETiFY ARTISTS' graphic is at the top.
0:12coloring drawing closeup
An extreme close-up focuses on a hand applying color to a cartoon drawing on white paper. The drawing shows a stylized face or character with prominent eyes. The hand uses a blue marker to fill in parts of the drawing, then a yellow marker to add another color. The lines of the drawing are black and precise, contrasting with the vibrant colors being added. The background is plain white paper, highlighting the artistic action. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom reads: "all hand drawn by a human".
0:13sticker designs overhead
An overhead shot displays a grid of multiple sticker-like designs featuring green, melting, blob-like cartoon shapes with blue and yellow highlights. These are arranged on a white sheet of paper, surrounded by other colorful, doodle-style printed artworks that extend beyond the frame. The focus is on the repetitive, yet distinct, variations of the designs. The lighting is bright and even, emphasizing the textures and colors. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom continues: "all hand drawn by a human".
0:14product montage on artwork
This segment is a quick montage of overhead shots, showcasing multiple Casetify phone cases placed on sheets of Sam Taylor's vibrant, colorful artwork. The first shot (14.78s-15.7s) shows three cases (green, yellow, pink) resting on a bed of cartoon patterns. The second shot (15.7s-16.7s) features a hand dropping a clear case onto a pile of other cases, creating a playful collision. The third shot (16.7s-17.7s) is a close-up of a hand holding a clear case with a yellow skull design, against a background of brightly colored doodles. The artwork underneath consists of various cartoon characters, abstract shapes, and text, all in a very bright and high-contrast color palette of pink, yellow, blue, and green. The 'CASETiFY ARTISTS' graphic is always at the top. Overlay text changes from "NO WAY!" to "durable as hell".
0:17artist drawing details
This scene comprises two close-up shots of Sam Taylor's hand actively drawing. The first shot (17.7s-18.7s) shows his hand using a black marker to add details to a yellow skull design with pink, elongated eyes and surrounding red flames, set on a white paper. The background shows more colorful printed artwork. The second shot (18.7s-19.7s) is a very tight close-up of his hand drawing intricate black lines on a complex, abstract cartoon design on a blue cutting mat. The lines are precise and fluid. The lighting is bright and focused on the artwork. The color palette is vibrant, with yellows, pinks, reds, and the black of the marker. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom reads: "WHOA!".
0:19animated product showcase 2
A rapid sequence of close-up, top-down views of iPhones in Casetify cases, displayed against dynamically animating, highly colorful cartoon backgrounds. The first case (19.7s-20.7s) is clear with a green goblin-like character on fire, against an abstract, neon-colored background that shifts and pulsates. The second case (20.7s-21.7s) is clear with a dense, abstract pattern of eyes and melting faces, set against a background of flowing, brightly colored goo-like shapes in pink, yellow, and blue. The third case (21.7s-22.7s) is clear with a yellow skull playing a guitar, surrounded by waves and barbed wire, against a busy animated background of various cartoon elements and explosive shapes. The 'CASETiFY ARTISTS' graphic remains at the top. White text at the bottom states: "shop now at the link in bio". The overall aesthetic is one of energetic, chaotic, and vibrant artistry, with continuous motion in the backgrounds.
0:22hand in pocket
A tight close-up shot focuses on a hand reaching into the front pocket of a pair of light blue denim jeans. The fabric of the jeans is clearly visible, showing its texture and stitching. The action is brief and functional, suggesting the retrieval or placement of an item. The lighting is soft and natural. The background is a white t-shirt and some blurred colorful elements, likely the artist's work. The 'CASETiFY ARTISTS' graphic is at the top.
0:23case next to drawing
An overhead shot shows a clear iPhone case with a green and yellow cartoon design placed neatly on a white sheet of paper. Next to it, also on the paper, is a detailed, partially colored line drawing of a character similar to those on the phone cases—a blue character with a red bottle and barbed wire elements. The juxtaposition highlights the connection between the original artwork and the final product. The paper rests on a colorful, patterned background of other doodle art. The lighting is bright and even. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom exclaims: "OOOH!".
0:24product display montage
This is a quick succession of overhead shots showcasing the phone cases in the artist's studio environment. The first shot (24.78s-25.7s) shows a single clear case on a blue cutting mat, surrounded by a variety of colorful markers. The second shot (25.7s-26.7s) shows multiple cases being stacked on top of each other on the blue mat, creating a small tower of colorful art. The third shot (26.7s-27.7s) shows a single clear case with a multi-colored cartoon worm design, resting on a sheet of bright, patterned artwork. The lighting is consistently bright, and the color palette is dominated by the neon and primary colors of the cases, markers, and artwork. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom says: "100% non-stop fun guaranteed".
0:27artist drawing and call
An overhead shot of Sam Taylor seated at his desk, engrossed in drawing. He wears a dark baseball cap. The desk is covered with his vibrant artwork and numerous art markers. He is coloring a skull design on white paper with a pink marker. Suddenly, his phone, a pink-cased iPhone, starts ringing (indicated by overlaid text '*RING* *RING* *RING*'). He looks up from his drawing, picks up the phone from the desk, brings it to his ear, and answers with a 'hello?'. The lighting is bright and even, highlighting the colorful art supplies. The 'CASETiFY ARTISTS' graphic is at the top. White text at the bottom transitions from "100% non-stop fun guaranteed" to the ringing sound, and finally to "hello?".
0:32end card
The scene displays a static end card. The screen is split horizontally into two solid color blocks: the top half is a soft pastel pink, and the bottom half is a solid royal blue. Centered in the middle of the screen, slightly overlapping both color blocks, is a white rectangular graphic with the black text "CASETiFY ARTISTS". The text has a hand-drawn, slightly irregular border, and two small red dots are positioned after 'CASETiFY'. The overall impression is clean, modern, and branded.
