0:00Brand intro logo
The scene begins with a pure white screen, gradually transitioning to reveal the 'GOYA gives' logo. The logo features 'GOYA' in bold, dark blue capital letters with a subtle yellow-orange gradient, and 'gives' in a handwritten-style blue script, slightly overlapping a crinkled yellow banner texture. The entire logo is centered on a vibrant, bright yellow background with concentric circles emanating from the center, creating a dynamic, radiant effect. The bright yellow color dominates, conveying energy and warmth. No characters or specific environment details are present, as this is a graphical intro.
0:03Exterior building sign
The camera is positioned low, looking upwards at the front gable of a stucco building under a cloudy sky. The building is a pale, neutral color, possibly off-white or light beige, with a dark, slatted vent visible near the peak of the gable. Dominating the lower half of the frame is a large, rectangular light blue sign. The sign reads 'Catholic Charities of Los Angeles Inc.' with a cross and church-like emblem, and prominently features 'SAN JUAN DIEGO CENTER' in large blue letters. Below this, 'CalFresh CalFresh' logos are displayed. The sign also lists 'FOOD BANK OPEN' days and times (Monday-Friday 9 AM - 12 PM) and information about CalFresh application assistance in English and Spanish. The lighting is soft and even, typical of an overcast day.
0:05Speaker Xochitl Hernandez
A medium shot frames Xochitl Hernandez, an adult woman of apparent Hispanic ethnicity, from the waist up. She has long, dark brown hair, parted to the side, and is smiling warmly, looking directly at the camera. She wears a bright blue polo shirt with a white logo on the left chest. The background features a brightly lit indoor setting. To her left, a blue table draped with a 'Catholic Charities of Los Angeles Inc.' banner holds several empty blue canvas tote bags with a 'Goya' logo, along with some boxed goods. To her right, a large banner displays 'GOYA' and '5 YEARS UNT. TOGETHER' with a graphic of beans in a cooking pot, celebrating a partnership. Lighting is bright and even, highlighting her face. A white text overlay at the bottom identifies her as 'Xochitl Hernandez, Catholic Charities, San Gabriel Region Director.'
0:20Food distribution exterior 1
This is a medium shot capturing an outdoor food distribution event. In the foreground, a woman wearing a black patterned head covering, a black long-sleeved shirt, and a bright teal safety vest with 'Catholic Charities USA' printed on the back, is handing a blue Goya branded tote bag to a woman holding a small child. The receiving woman is wearing a light-colored sweater and a black face mask, holding a child in a bright pink top and pink hat. Another woman in a blue shirt and blue face mask is visible in the background, near metal shelving units stocked with blue Goya bags and various food items. The lighting is natural daylight, slightly overcast. The overall color palette is dominated by the teal vest, blue bags, and pink child's clothing, contrasting with the neutral-colored building and grey metal shelves.
0:22Food distribution exterior 2
A close-up shot focuses on the exchange of a blue Goya branded tote bag between two individuals outdoors. On the left, a man, possibly of Asian descent, wears glasses, a black jacket, and a light blue face mask. He is holding the handles of the bag, smiling slightly with his eyes. On the right, a woman, likely Hispanic, wears a bright blue short-sleeved t-shirt with a 'Goya' logo, black gloves, and a blue face mask. She is also holding the bag, indicating she is handing it over. In the background, there are metal shelving units with more blue Goya bags, and a glimpse of a street with parked cars. The lighting is bright and natural. The predominant colors are the vibrant blue of the bags and the woman's shirt, contrasting with the man's black jacket. The interaction appears friendly and helpful.
0:25Volunteer preparing bags
A medium shot captures a woman, likely a volunteer, engaged in preparing food bags indoors. She is seen from the waist up, wearing a black patterned head covering (hijab), a black long-sleeved shirt, and a bright teal safety vest with 'Catholic Charities USA' branding on the back. She is wearing gloves and carefully placing items into a blue Goya branded tote bag, which is situated on a low metal shelf. Other similar blue bags are neatly arranged on the shelf next to her. The background shows a portion of a wall, possibly a storage area, with a white, rectangular object mounted high up. The lighting is bright and even. The focus is on the repetitive, diligent action of preparing the food packages.
0:27Food pantry sign
A close-up shot focuses on a metal gate, typical of a fence, to which several signs are attached. The main sign, made of white paper and taped with orange tape, clearly reads 'Espere aqui. Wait here. Gracias, Thank You.' Below this, another paper sign provides 'Caridades Católicas / Catholic Charities' hours of service (9 AM - 12 PM, Monday-Friday) for the 'Food Pantry' and requests 'Please Have ID Ready! Thank You.' The background is blurred, showing hints of foliage and a building beyond the gate. The sky is overcast, providing soft, diffused lighting. The dominant colors are the white of the signs and the dark metal of the gate, with accents of orange tape and the green of distant trees.
0:29People entering food pantry
A dynamic medium shot shows a woman in a black patterned head covering and a bright teal 'Catholic Charities USA' vest, wearing a face mask, actively opening a dark metal gate. On the left side of the frame, a person in a pink top (likely a child) and an adult woman with dark hair and a backpack are beginning to walk through the now-open gate. The perspective is from behind the woman opening the gate, looking into the area where people are entering. Beyond the gate, glimpses of a parking lot or street with vehicles and buildings under a cloudy sky are visible. The scene suggests controlled entry to a facility, possibly the food pantry.
0:30Speaker Xochitl Hernandez
This is a repetition of Scene 3, featuring Xochitl Hernandez in a medium shot, speaking directly to the camera. She has long, dark brown hair and a warm, earnest expression. She wears a bright blue polo shirt with a white logo. The background includes a blue table with a 'Catholic Charities' banner and Goya branded bags on the left, and a large 'GOYA 5 YEARS' banner with a cooking pot graphic on the right. The lighting is bright and even. No text overlay is present in this specific instance. Her body language is expressive, using hand gestures to emphasize her points.
0:37Food distribution exterior 3
A medium close-up shot depicts another instance of food distribution outdoors. On the left, a person, possibly male, with dark hair, wearing a black t-shirt and a black face mask, is receiving a blue Goya branded tote bag. His left hand is extended to take the bag, and he is looking at the volunteer. On the right, a woman, likely Hispanic, in a blue Goya t-shirt, black gloves, and a blue face mask, is handing over the bag. Behind her, metal shelving units filled with more blue Goya bags are visible. The background also shows a building and a bit of street. The lighting is natural daylight. The vibrant blue of the Goya bags and the volunteer's shirt are prominent.
0:39Family leaving food pantry
The camera is positioned outside a gated entrance, capturing a family of three walking away from the food pantry area. The adult woman, with long dark hair and a backpack, is wearing a light-colored sweater and is holding a large white bag. She is walking alongside a small child in a bright pink top and hat, who is also carrying a small blue bag. Further ahead, a man in a dark jacket is walking. They are on a paved walkway, with a low red-brick wall and parked cars visible to the left. The background reveals houses and a cloudy sky, suggesting a residential area. The overall lighting is natural and a bit dull due to the clouds. The scene conveys a sense of departure and the provision of aid.
0:43Speaker Xochitl Hernandez
This is a repetition of Scene 3, featuring Xochitl Hernandez in a medium shot, speaking directly to the camera. She has long, dark brown hair and a serious, concerned expression. She wears a bright blue polo shirt with a white logo. The background includes a blue table with a 'Catholic Charities' banner and Goya branded bags on the left, and a large 'GOYA 5 YEARS' banner with a cooking pot graphic on the right. The lighting is bright and even. No text overlay is present in this specific instance. Her body language is expressive, using hand gestures to emphasize her points.
0:48Volunteer assisting and closing gate
This scene shows a series of actions by a volunteer. Initially, a woman wearing a black patterned head covering, black long-sleeved shirt, and a bright teal 'Catholic Charities USA' vest is seen from behind, handing a white bag to an unseen person. The scene then cuts to her closing a dark metal gate. She secures the gate, her back partially to the camera, before turning and walking away. The environment is outdoors, with metal shelving units loaded with blue Goya bags visible to her right. Other people and cars are faintly visible in the background, beyond the gate. The lighting is natural and bright, typical of an overcast day. The action emphasizes the consistent work of the volunteers in managing the distribution point.
0:53Speaker Nallely Gutierrez
A medium shot frames Nallely Gutierrez, an adult woman of apparent Hispanic ethnicity, from the waist up. She has long, dark hair pulled back, and is smiling gently while looking directly at the camera. She wears a bright blue polo shirt with a white logo on the left chest, similar to the first speaker. The indoor background is brightly lit, featuring a Goya banner to her right and a partial view of a white cabinet or refrigerator. To her left, blue Goya branded tote bags and food items are visible on a table. A white text overlay at the bottom identifies her as 'Nallely Gutierrez, Client Service Coordinator, Nutritionist.' Her hands are clasped in front of her. She speaks with a calm and informative tone.
1:05Goya delivery van
A wide exterior shot shows a white Mercedes-Benz Sprinter van, prominently branded with 'GOYA' logos and colorful product images (like 'Adobo' seasoning) on its side. The van is parked on the side of a street next to a building. The building, likely part of the food pantry facility, is light-colored and simple in design. The sky above is partially cloudy with patches of blue. The overall lighting is natural daylight, showing clear details of the van and its surroundings. This scene visually emphasizes Goya's direct involvement in the food distribution.
1:06Volunteers with Goya boxes
A medium shot captures four individuals, presumably volunteers or staff, standing amidst boxes of Goya food products. From left to right: a woman in a grey hoodie and a white face mask; a woman in a black top and a black/white patterned skirt, also wearing a black face mask; another woman in a plaid shirt and black pants, with a black face mask; and a fourth person (gender unclear) in a beige sweater with a smiley face graphic, wearing a black face mask. All are standing behind or next to stacks of cardboard boxes labeled 'Goya,' which are on a dolly or cart. To their right and behind them are metal shelving units fully stocked with canned goods, primarily Goya products. The setting appears to be an indoor storage or pantry area, with bright, functional lighting.
1:07Volunteer with Goya canned goods
A medium shot shows a woman, with long dark hair, wearing a beige sweater and a black face mask, standing beside tall metal shelving units. The shelves are densely packed with canned goods, mostly Goya branded chickpeas and other beans, neatly stacked in rows. She is holding one of the cans, gesturing towards the abundant supply. The lighting is bright and even, highlighting the rows of colorful cans. The background is a white wall. The scene emphasizes the large quantity of food available.
1:08Loading Goya delivery van
A dynamic medium shot shows two individuals actively loading cardboard boxes, presumably filled with Goya products, into the back of a white Goya branded delivery van. The van's rear doors are wide open, revealing shelves of products inside. One person, wearing a blue shirt and a face mask, is inside the van, reaching for a box. Another person, wearing a black top and a black/white patterned skirt with a face mask, is on the ground outside the van, handing a box upwards. A third person, wearing a grey shirt and face mask, is visible on the left, observing the process. The scene takes place outdoors under a bright, slightly overcast sky. This action shot demonstrates the logistics of food distribution.
1:10Group photo with Goya van
A wide shot captures a group of four individuals posing for a photograph in front of the open rear of a white Goya branded delivery van. The van's interior is filled with shelves of various Goya products. From left to right: a woman in a black top and a black/white patterned skirt, wearing a face mask; a woman in a grey hoodie, wearing a face mask; a man in a light blue polo shirt and grey pants, wearing a face mask, standing inside the van; and another man in a blue polo shirt with 'Goya' branding, wearing a face mask, standing next to a stack of Goya branded boxes on a hand truck. The setting is outdoors, on a paved surface, with buildings and a cloudy sky in the background. The scene conveys a sense of teamwork and accomplishment in the distribution effort.
1:12Speaker Xochitl Hernandez
This is a repetition of Scene 3, featuring Xochitl Hernandez in a medium shot, speaking directly to the camera. She has long, dark brown hair and a grateful expression. She wears a bright blue polo shirt with a white logo. The background includes a blue table with a 'Catholic Charities' banner and Goya branded bags on the left, and a large 'GOYA 5 YEARS' banner with a cooking pot graphic on the right. The lighting is bright and even. No text overlay is present in this specific instance. Her body language is expressive, using hand gestures, and she concludes with a sincere 'Thank you so much.'
1:16Goya Chick Peas product shot
A close-up shot focuses on multiple rows of canned Goya Chick Peas (Garbanzos). The cans are primarily blue with yellow labels, featuring an image of chickpeas. They are stacked neatly on a metal wire shelf, filling most of the frame. The lighting is soft and ambient, highlighting the product labels. The deep blue and yellow are the dominant colors. The depth of field is shallow, blurring the background and foreground slightly, to draw attention to the product.
1:17Goya beans product shots
The camera executes a slow pan across metal wire shelves, showcasing various Goya bean products. Initially, the shot focuses on clear plastic bags of 'GOYA Black Bean Frijoles Negros,' which are stacked on an upper shelf. These bags are black with blue and yellow branding. The camera then smoothly pans down and slightly right to reveal rows of blue and white canned 'GOYA Pinto Beans Frijoles Pintos' stacked on a lower shelf. The lighting is ambient, creating a clean, slightly underexposed look, emphasizing the rich blues and yellows of the packaging against the dark background. The shallow depth of field keeps the products sharp while blurring the surroundings.
1:19Shelves of Goya products and bags
This scene provides a wide-to-medium shot of multiple metal wire shelving units fully stocked with Goya products and branded bags, emphasizing the abundance of donations. The shelves are packed from top to bottom. The upper shelves hold clear plastic bags of various Goya beans (such as black beans), while the lower shelves display numerous blue and yellow canned goods, including 'Goya Chick Peas' and 'Goya Pinto Beans.' On the lowest shelf, several blue Goya branded reusable tote bags, each featuring the 'It's GOYA... it has to be good!' slogan, are neatly arranged. The background reveals a light-colored wall with vertical wooden slats. The lighting is bright and even, showcasing the vibrant colors of the packaging. The camera performs a slight, subtle movement, either a slow pan or gentle zoom, to highlight the extent of the supplies.
1:26Speaker Xochitl Hernandez
This is a repetition of Scene 3, featuring Xochitl Hernandez in a medium shot, speaking directly to the camera. She has long, dark brown hair and a serious, dedicated expression. She wears a bright blue polo shirt with a white logo. The background includes a blue table with a 'Catholic Charities' banner and Goya branded bags on the left, and a large 'GOYA 5 YEARS' banner with a cooking pot graphic on the right. The lighting is bright and even. No text overlay is present in this specific instance. Her body language is expressive, using hand gestures to emphasize her commitment to helping those in need.
1:31Goya branded tote bags
A close-up shot captures multiple blue Goya branded reusable tote bags arranged on a metal wire shelf. Each bag features the circular 'Goya' logo in white with yellow and blue accents, along with the slogan 'It's GOYA... it has to be good!' in white text below. The bags are slightly crinkled, indicating they are ready for use or recently filled. The background is blurred, showing more shelving. The lighting is bright and even. The camera executes a slow, subtle horizontal pan, moving from right to left, to showcase several of these bags in a row. The dominant color is the vibrant blue of the bags, with the white and yellow branding providing contrast.
1:36Brand outro logo
The scene begins with the 'GOYA gives' logo, identical to the opening scene, centered on a vibrant, bright yellow background with concentric circles. 'GOYA' is in bold, dark blue capital letters with a subtle gradient, and 'gives' is in a handwritten-style blue script, overlapping a crinkled yellow banner texture. The entire image has a radiant and dynamic quality. The logo remains static for a moment before the concentric yellow circles subtly intensify, and then the entire frame slowly fades to black, concluding the video.