0:00intro man through glass The scene opens with a medium shot of a male subject seen through a clear glass door. He is standing to the right of the frame, looking up and to the left, with his right hand gently touching the glass near a nameplate that reads 'Scott Patt'. The background, visible through the glass, is a bright, modern office space with rows of desks and overhead lighting. The lighting is even and bright, casting minimal shadows. Dominant colors are the cool tones of the office, the man's dark clothing, and the white/gold text overlay. Large white text overlays read 'COLE HAAN' at the top, 'STEP Into the STUDIO' in the middle, and 'My name's Scott Patt.' at the bottom, introducing the speaker. The camera is static, focused on the man and the text.
0:02man enters studio The camera is positioned from inside an office/studio, looking outwards as the glass door swings open. The male subject from the previous scene steps into the room, followed by another individual, partially visible. The room is a creative workspace with various materials and equipment, suggesting a design studio. Bright overhead lights illuminate the space. The man is still wearing the dark blazer and light shirt, with a slightly more animated expression as he enters. Text overlays 'COLE HAAN' and 'STEP Into the STUDIO' remain visible. The door opens to reveal the creative setting, implying movement into the 'studio' mentioned in the text.
0:03man explaining moodboard A medium close-up shot focuses on the upper body of the male speaker as he gestures towards a mood board affixed to a dark wall. He is positioned slightly off-center to the right, with his right arm extended, pointing to various images and swatches. The mood board displays photographs of shoes, tennis courts, and other design inspirations, including small text notes and swatches of green and white material. The lighting is bright and even, highlighting the details on the board. The color palette includes various shades of green, white, black, and natural material tones. Text overlay 'I work as the chief creative officer here at Cole Haan,' is visible at the bottom. The camera is static.
0:05man with sneaker outside The male speaker stands outdoors in a medium shot, holding a white sneaker. He is centered in the frame, directly addressing the camera. The background features a wintry landscape with bare trees, some evergreen foliage covered in a light dusting of snow, and patches of white snow on the brown grass under a bright blue sky. The lighting is natural and bright, indicative of a sunny day, with soft shadows. He holds the sneaker with both hands, presenting it to the viewer. Text overlay 'and we've created one of the lightest sneakers' is at the bottom of the screen. The camera remains static.
0:07sneaker tennis still life A close-up still life shot showcases a single white Cole Haan sneaker, two tennis balls, and a tennis racket arranged on a light wooden surface. The sneaker is positioned vertically, leaning against the tennis racket, which forms a diagonal element behind it. The tennis balls are slightly blurred in the foreground. The background is a soft, light purple wall, creating a clean studio feel. The lighting is soft and even, highlighting the textures of the shoe and the tennis equipment. Dominant colors are white, green (from the sneaker heel and tennis balls), silver (racket), and the warm tones of the wood and wall. Text overlay 'we've ever made within Cole Haan's history.' is at the bottom. The camera is static.
0:09designing on tablet An overhead close-up shot captures hands actively sketching a sneaker design on a black tablet using a white stylus (Apple Pencil). The tablet screen displays a detailed grey-scale line drawing of a shoe's profile and its sole. In the upper left background, parts of a white sneaker and a silver laptop with a keyboard are visible, suggesting a design workstation. The wooden desk surface is a warm brown. Lighting is bright and direct, highlighting the drawing process. The focus is sharp on the tablet and hands. Text overlay 'From an innovation standpoint.' is displayed at the bottom. The camera is static.
0:11comparing sneakers in hand A medium shot frames the male speaker's torso and hands as he holds up two different sneakers side-by-side. The sneaker on the left is a rich brown leather, while the one on the right is white with green accents, similar to the previous product shots. The man's hands are positioned to clearly display both shoes to the camera. The background is slightly blurred but appears to be an indoor office or studio setting with subtle hints of other footwear. The lighting is soft and even. Text overlay 'Ten years later, we have incredibly improved technology' is at the bottom. The camera is static.
0:13unrolling leather A close-up shot focuses on a person's hands as they unroll a large sheet of rich, brown-tan leather from a shelf. The leather is thick and textured, revealing its supple quality as it unrolls. Below it, other rolled sheets of leather in various colors, including purple and beige, are stacked on dark metal wire shelving. The background is a white wall, and the lighting is bright, emphasizing the natural material. The hands carefully manipulate the leather, showcasing the raw material used in manufacturing. Text overlay 'and innovation.' is at the bottom. The camera is static.
0:15industrial embroidery machine A close-up shot captures the intricate mechanism of an industrial embroidery machine. Three large, dark grey thread spools are visible at the top, feeding white threads down to multiple needles that are rapidly moving up and down. The machine has a metallic and plastic construction, with various wires and components. The background is bright and out of focus, suggesting a factory or workshop environment. The rapid, precise motion of the needles is the central action, highlighting advanced manufacturing. The lighting is functional and bright, typical of an industrial setting. The camera is static.
0:16shoemaking tools and components An overhead wide shot displays a meticulously organized collection of shoemaking tools and sneaker components laid out on a green grid cutting mat. Various items include two finished sneakers (one white, one brown), cut leather pieces, small scissors, brushes, files, utility knives, and rolls of tape. A person's hand is visible in the upper frame, interacting with some of the components. The background shows a wooden cutting mat edge with 'COLE HAAN' branding. The lighting is even and bright, emphasizing the details of each item. Text overlay 'So, if the centerpiece of the' is at the bottom. The camera is static.
0:18comparing sneaker soles A medium shot focuses on the male speaker's hands as he holds two different sneakers, showcasing their soles to the camera. The white sneaker is held in his left hand, displaying a textured brown outsole, while the brown sneaker is in his right hand, revealing a contrasting white sole with visible texture. He rotates them slightly to give a clear view. The background is a dark wall adorned with a mood board featuring various shoe-related images and a white fabric bag with 'GRANDPRØ' branding. The lighting is soft and even. Text overlay 'GrandPrø Tennis 2.0, really' is at the bottom. The camera is static.
0:20demonstrating cushioning A medium close-up shot focuses on the male speaker's hands demonstrating the cushioning technology of the white sneaker. He first holds the entire white sneaker, then pulls apart the sole from the upper, revealing a thick, light-colored inner cushioning layer with circular indentations. The background is a green cutting mat with various shoemaking tools and components. The lighting is bright and direct, highlighting the interior construction of the shoe. Text overlay 'is our FeatherFeel cushioning platform,' is at the bottom. The camera is static, with a slight zoom for emphasis on the hands' action.
0:22examining cushioning insert A close-up shot shows the male speaker holding a white, flexible cushioning insert, examining it against the backdrop of a dark mood board. The insert has a textured, porous surface on one side and a smoother, contoured shape on the other. Behind it, the mood board displays various sneaker photos and tennis court illustrations. The lighting is bright and even, accentuating the details of the material. Text overlay 'I can attest to it.' is at the bottom. The camera is static, providing a clear view of the insert and the man's hands.
0:23demonstrating heel cushion A close-up shot focuses on a hand pressing down on the heel of a white Cole Haan sneaker, demonstrating its cushioning. The shoe rests on a warm brown wooden desk, next to a white keyboard and a blurred water bottle. The hand applies pressure, causing the heel to visibly compress and then rebound, illustrating the softness and responsiveness of the material. The lighting is bright and localized, highlighting the action. Text overlay 'It's an amazing compound' is at the bottom. The camera is static.
0:25showcasing midsole A medium close-up shot features the male speaker holding the white Cole Haan sneaker, rotating it slightly to display its side profile and upper construction. The shoe is held over a warm brown wooden desk, with a white keyboard and a blurred laptop visible in the background. The lighting is bright and highlights the sneaker's clean design. The speaker's hand points subtly towards the midsole area as he talks. Text overlay 'that we put within the midsole of the product.' is at the bottom. The camera is static.
0:27unboxing shoe box An overhead shot captures hands opening a sleek, black shoe box with 'COLE HAAN' branding in white text on the lid. The box is placed on a light-colored, textured rug with a subtle pattern. The hands carefully lift the lid, revealing white tissue paper inside, neatly encasing an unseen product. The lighting is bright and even, creating a clean, crisp visual. The action focuses on the unboxing experience, emphasizing presentation and anticipation. Text overlay 'When you put the product on for the first time,' is at the bottom. The camera is static.
0:29people walking in sneakers A low-angle shot focuses on the feet and lower legs of two individuals walking on a concrete pathway. Both are wearing white Cole Haan sneakers, which are prominently in focus. The person in the foreground wears dark trousers, and the person behind wears light-colored trousers. Patches of snow are visible on the grass alongside the path, and a building entrance is blurred in the background. The sunlight is bright, creating clear shadows and reflections on the pavement. Text overlay 'just the rebound of it,' is at the bottom. The camera follows their movement with a subtle pan.
0:31selecting sneaker from shelf A medium close-up shot shows a hand reaching onto a light wooden shelf to pick up a white Cole Haan sneaker. On the shelf, two other sneakers are visible: an off-white/beige one to the left and a black one in the middle, all with similar thick white soles. The background is a warm wooden texture of the shelving unit. The lighting is soft and even, highlighting the shoes. The action of selecting a shoe from a display implies choice and presentation. Text overlay 'cushioning of it underfoot is absolutely amazing.' is at the bottom. The camera is static.
0:33outsole component detail An overhead close-up shot shows the male speaker's hands manipulating separate components of a sneaker on a green cutting mat. One hand holds a white, flexible upper piece of a shoe, while the other points to a separate, thin white rubber outsole component. Various other sneaker parts and tools are scattered around the mat. The background is blurred but suggests a workspace. The lighting is bright and focused on the components. Text overlay 'It's the rubber in the outsole, it's a lot thinner.' is at the bottom. The camera is static, focusing on the intricate details of the shoemaking process.
0:35comparing outsole thickness An overhead close-up shot shows the male speaker's hands comparing a finished white Cole Haan sneaker with a separate, unattached white outsole component. His left hand holds the complete sneaker, while his right hand holds the thin outsole piece, bringing them together to illustrate the minimal thickness of the sole. A brown sneaker and various other shoe components are visible on the green cutting mat in the background. The lighting is bright and uniform. Text overlay 'We made it as minimal as possible,' is at the bottom. The camera is static.
0:37sneaker on desk with moodboard A medium shot frames a single white Cole Haan sneaker placed on a clean white desk surface in the foreground, perfectly in focus. The sneaker features white laces and a green heel tab. In the background, slightly out of focus, is a dark mood board covered with various images, sketches, and swatches related to sneaker design and tennis. The lighting is bright and clean, creating a minimalist yet professional aesthetic. The dominant colors are white, green, and the muted tones of the mood board. Text overlay 'so that it's going to be as light as possible.' is at the bottom. The camera is static.
