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HookVisual HookProblem-FirstTalking HeadMedium ShotStatic FrameFace First FrameProduct In HandLogo VisibleNFLLocker RoomMale PresentDialogue On CameraText OverlayBackground MusicConfidentHappyExcitedExpert AuthorityBrand Mention SpokenFeature BreakdownProduct DemoClose-UpSolution RevealCall To ActionOffer HighlightUrgency TriggerEnd CardWide ShotProduct First FrameOn-Brand Color PaletteStatistic Mention

Transcript

0:05Sea Tides and Toughness.

0:07Buy Kittle Can Cook and the whole Old Spice NFL Collection at Walmart today.

Text on Screen

0:00Old Spice

0:00Old Spice

0:00Old Spice

0:00Old Spice

0:00THE DUKE

0:00WILSON

0:00NFL

0:00COMMISSIONER

0:00(stadium cheers)

0:04(sniff)

0:05(satisfied sigh)

0:06Sea Tides and Toughness.

0:08THE GREATEST SMELL IN THE NFL Celebrity Edition

0:08Old Spice KITTLE CAN COOK

0:08GEORGE KITTLE SAN FRANCISCO 49ERS NFL TE

0:08SHOWER BODY WASH

0:0824 FL OZ (709 mL)

0:08SCENT OF SEA TIDES + TOUGHNESS

0:08Buy Kittle Can Cook and the whole Old Spice

0:10NFL Collection at Walmart today.

0:12NFL

0:12THE GREATEST SMELL IN THE NFL Celebrity Edition

0:12THE GREATEST SMELL IN THE NFL

0:12Old Spice

0:12NFL

0:12Old Spice CEEDEE TO

0:12OLD SPICE AMBER + ACCURACY

0:123.3 OZ (93 g)

0:12NFL

0:12Old Spice 2-IN-1 SHAMPOO + CONDITIONER C.J. CLEAN

0:12OLD SPICE AMBER + ACCURACY

0:1224/7

0:1212 FL OZ (355 mL)

0:12NFL

0:12Old Spice SAQUON SOAR

0:12OLD SPICE SANDAL + SPEED

0:1224/7

0:12BODY WASH

0:1224 FL OZ (709 mL)

0:12NFL

0:12Old Spice KITTLE CAN COOK

0:12OLD SPICE SEA TIDES + TOUGHNESS

0:123.3 OZ (93 g)

0:12NFL

0:12Old Spice GOFF THE CHAIN

0:12OLD SPICE DEODORANT

0:123.0 OZ (85 g)

0:12NFL

0:12Available at Walmart

Scenes (4)

0:00man in locker room presenting products

The scene features a medium shot of a muscular Caucasian man with a long blonde mullet and a ginger beard, standing centrally in a pristine white and red locker room. He wears a red t-shirt with "Old Spice" in white script. Behind him are rows of bright red lockers with silver handles, and white benches beneath them. A few locker doors are slightly ajar, revealing a blue jersey hanging in one on the right. Above the lockers, "Old Spice" is written in large red script on a white brick wall. Two large, white framed windows are visible at the very top of the frame. In the foreground, on a white surface, sits a brown NFL branded football flanked by two small, neatly folded white towels, each embroidered with the "Old Spice" logo in red. The man initially raises his right hand as if presenting, then retrieves two red Old Spice products, a smaller deodorant stick and a larger body wash bottle, which he holds up with a wide, confident smile. He brings the products closer to his face to sniff them, exhaling contentedly, before resuming his smile and presenting the products. The lighting is bright and even, giving the scene a clean, almost studio-like feel, despite the locker room setting. Dominant colors are red, white, and brown. Text overlay "(stadium cheers)" appears at 00:00:00.672, "(sniff)" at 00:00:04.283, and "(satisfied sigh)" at 00:00:05.153. Spoken text "Sea Tides and Toughness." appears at 00:00:06.840.

0:07close up product bottle

This scene is a close-up shot focused on the red Old Spice Kittle Can Cook body wash bottle, held in a man's hand. The camera is slightly angled, showing the top of the bottle with its red flip-top cap and a white star emblem. The label is clearly visible, featuring "Old Spice" at the top, followed by "KITTLE CAN COOK" in large, bold white letters, with a graphic of two football players in action. The NFL logo is also visible on the label, along with text "THE GREATEST SMELL IN THE NFL" and "Celebrity Edition." Further details include "Sea Tides + Toughness" and "BODY WASH 24 FL OZ (709 ml)". The background is a blurred red, suggesting the locker room wall or lockers. The man's thumb is visible on the side of the bottle, highlighting the act of holding. The lighting is bright and even, emphasizing the product details. Text overlay "Buy Kittle Can Cook and the whole Old Spice" appears at 00:00:08.520.

0:09man in locker room presenting products again

This scene is a direct continuation of the first, showing the same muscular Caucasian man with a mullet and beard, wearing a red Old Spice t-shirt, standing in the locker room. He holds the red Old Spice Kittle Can Cook body wash in his left hand and the matching deodorant stick in his right hand, both presented slightly upwards towards the camera with a wide, confident smile. The locker room background with red lockers and white brick wall, along with the NFL football and Old Spice towels in the foreground, remains identical to the first scene. The lighting is consistently bright and clean. The man maintains eye contact with the camera, speaking directly to the audience. Text overlay "NFL Collection at Walmart today." appears at 00:00:10.587.

0:11old spice nfl collection graphic

The scene displays a full-screen, static graphic promoting the "Old Spice NFL Collection." The top of the frame features "THE GREATEST SMELL IN THE NFL" in large, gold, slightly shimmering 3D text against a bright blue sky with scattered clouds. Below this, the "Old Spice" ship logo is visible, followed by "Old Spice" in white script, vertically aligned with the NFL logo. Five Old Spice products are arranged in a slight arc in the lower half of the frame. From left to right, they are: "Old Spice CEEDEE TO" deodorant stick, "Old Spice C.J. 2-in-1" shampoo & conditioner, "Old Spice SAQUON SOAR" body wash, "Old Spice KITTLE CAN COOK" body wash, and "Old Spice GOFF THE CHAIN" deodorant stick. Each product is red, with specific NFL player branding and scents. The background behind the products is a blurred image of a large, green football stadium under the same blue sky. At the very bottom, "Available at Walmart" is displayed in white text against a dark background stripe. An NFL shield logo appears in the top right corner. The overall color palette is dominated by blue, gold, white, red, and green.

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