0:00product on fingers The scene opens with an extreme close-up shot focused on two fingers of a light-skinned person, coated with a yellowish-white, somewhat gooey hair product. The fingers are slightly spread apart, and the product is visible clinging to the skin and hairs. In the blurred background, a small, circular container with a yellow lid, likely containing the product, is partially visible. The lighting is soft and even, suggesting an indoor setting. White text overlay reads: 'There's something to be'. The focus is sharp on the fingers and the texture of the product, emphasizing its consistency and how it's being prepared for application. The overall color palette is warm and natural.
0:01hand through hair outdoors This scene presents a dynamic close-up of a person's hand with fingers spread, running through a mass of dark, thick hair. The perspective is slightly from above, looking down towards the person's head. The hair appears to be in motion, possibly tousled by the hand or wind. The background is a bright, clear blue sky with soft, diffuse clouds, indicating an outdoor setting during daytime. The lighting is natural and bright, highlighting the texture and movement of the hair. White text overlay reads: 'you're trying too hard,'. The shot emphasizes natural, effortless styling.
0:02man speaking in salon A medium shot frames a man with short, dark, wavy hair, wearing black-rimmed glasses and a long-sleeved black shirt, seated comfortably in a brown leather salon chair. He is speaking and gesturing with his right hand, holding a small black microphone. His expression is engaged and confident. Behind him, a large window reveals a green tree and a hint of an urban setting. To his right, a large mirror reflects a blurred figure and the warm wooden interior of the salon. The lighting is bright and professional, creating a clean and inviting atmosphere. White text overlay reads: 'and that's a bad thing.'. The overall mood is serious yet engaging, like an interview or a professional discussion.
0:04hand holding product tin closed This close-up shot focuses on a light-skinned person's hand holding a circular, white metal tin. The tin's label is prominently displayed, featuring the brand 'HIGHLAND' in bold black letters with a yellow deer logo. Text around the logo describes the product as 'GLACIAL CLAY POMADE' and mentions 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', and 'BOULDER, COLORADO'. The hand is casually resting against what appears to be a denim-clad leg. The background is softly blurred, allowing the product to be the main focal point. The lighting is even and natural, highlighting the product's packaging details. White text overlay reads: 'there's something'. The composition emphasizes the brand and its key attributes.
0:06hand scooping product from tin An extreme close-up captures a light-skinned hand, with a few small tattoos on the fingers, using an index finger to scoop a light grey, solid hair product from an open white metal tin. The product has a matte, clay-like texture. The interior of the tin is visible, showing the smooth, packed surface of the pomade. The blurred background suggests an indoor setting, likely a table or countertop. The lighting is soft and direct, emphasizing the texture of the product and the action of retrieving it. White text overlay reads: 'an effortless'. This scene highlights the physical interaction with the product and its texture.
0:07hand applying product to hair closeup This close-up shot focuses on a light-skinned hand, its fingers spread, vigorously working a hair product into short, dark, wavy hair. The hair is slightly damp and being styled upwards and backward. The texture of the hair and the product's subtle effect are clearly visible. The background is blurred, suggesting an indoor setting. The lighting is soft and even, allowing the details of the hair and hand movement to stand out. White text overlay reads: 'you wear'. The action suggests the process of styling hair with the product, aiming for a natural yet defined look.
0:08barber styling client side A medium shot captures a male client with dark, wavy hair, wearing a black t-shirt, seated in a salon chair in profile, facing left. A male barber, with visible tattoos on his arms, a black t-shirt, and glasses, is standing behind and to the right of the client. The barber is using both hands to gently style the client's hair, running his fingers through it. In the background, a large window allows natural light into the bright, white-walled salon, with wooden ceiling beams visible. The lighting is bright and professional. White text overlay reads: 'well and it feels natural,'. The scene depicts professional hair styling in a clean, modern salon environment.
0:10barber styling client over the shoulder This close-up, over-the-shoulder shot captures the male barber's tattooed right hand, adorned with a silver watch with a brown leather strap, meticulously styling the client's dark, wavy hair. The client's face is visible in profile on the left side of the frame, showing a calm expression. The barber's fingers are expertly running through the client's hair, distributing product and shaping the style. The background is blurred, maintaining focus on the styling action. The lighting is bright and clear, emphasizing the detail of the hands and hair. White text overlay reads: 'look over the top,'. This shot emphasizes the precision and technique involved in professional hair styling.
0:11barber styling client closer ots An even closer over-the-shoulder shot than the previous scene, focusing intensely on the barber's hands as they continue to style the client's dark, wavy hair. The client's ear and the side of his head are visible in the lower left of the frame. The barber's fingers are deep within the hair, lifting and shaping it, seemingly distributing the product evenly. The hair still appears damp. The background is a soft blur of the salon environment. The bright, professional lighting highlights the individual strands of hair and the texture created by the product. White text overlay reads: 'that's what you want'. The shot maintains a focus on the hands-on styling process.
0:12barber styling client front view A slightly wider medium shot captures the male client with dark, wavy hair from a more frontal angle, still in profile. The male barber, with tattoos and glasses, is visible from the waist up, leaning over the client, intensely focused on styling his hair. The barber's hands are actively working through the client's hair, lifting and shaping it. The bright, clean salon environment with white brick walls and warm wooden ceiling beams is visible in the background. The lighting is consistent and bright. White text overlay reads: 'from a product'. This shot offers a clearer view of both the client and the barber during the styling process.
0:13barber styling client wider front view A medium shot shows the male barber standing over the seated male client, styling his dark, wavy hair. The client is seen from the side, looking towards the left, while the barber is angled towards the client, concentrating on the hair. The barber's tattooed arms and glasses are clearly visible. The background features the bright white brick wall of the salon, with exposed wooden ceiling beams and circular recessed lighting fixtures, contributing to a modern industrial aesthetic. The lighting is bright and even. White text overlay reads: 'to use all day, every day.'. This shot captures the full interaction between the barber and client, highlighting the styling technique within the salon setting.
0:15client hand touching hair A close-up shot focuses on the back of the male client's head, where a light-skinned hand, presumably his own, gently touches and adjusts his recently styled dark, wavy hair. The hair appears well-defined and natural. The background is blurred, showing a hint of the salon environment. The lighting is bright and clear, highlighting the hair's texture and the natural movement of the hand. White text overlay reads: 'just hydrates and nourishes'. The action suggests the client is feeling the texture and hold of the product in his hair, reinforcing the idea of a natural feel.
0:16client turning head thoughtful A medium close-up shows the male client, still wearing his black t-shirt, turning his head from left to right, looking into the camera with a thoughtful and slightly serious expression. His dark, wavy hair is now styled and looks natural. The background is a blurred reflection of the salon, with glimpses of green foliage from a plant. The lighting is soft and flattering, highlighting his facial features. White text overlay reads: 'your hair,'. The action of turning and looking suggests a moment of contemplation or satisfaction with his appearance.
0:17client looking at camera slight smile A medium close-up focuses on the male client's face. He looks directly into the camera with a subtle, pleased smile. His dark, wavy hair is perfectly styled, appearing natural and full. The background features a clean white brick wall with a large white circular clock showing the time as approximately 1:50. The lighting is bright and even, giving the scene a fresh and polished feel. White text overlay reads: 'full and thick.'. His expression conveys contentment and confidence with his new look, acting as a visual testament to the product's effectiveness.
0:19back of client head This quick medium close-up shows the back of the male client's head, highlighting his dark, wavy hair from behind. The hair appears thick and well-formed, showcasing the volume and natural texture achieved with the product. The background is a softly blurred salon setting, emphasizing the hair. The lighting is bright and even. No text overlay is present in this brief moment, allowing the visual quality of the hair to speak for itself. This shot provides a different angle to appreciate the styling results.
0:19overhead product tin open An overhead static shot prominently displays an open white metal product tin, revealing the light grey, matte, clay-like hair pomade inside. Next to it, the lid of the tin is also visible, with its 'HIGHLAND GLACIAL CLAY POMADE' label clearly facing upwards. The textured dark grey surface of a table or countertop serves as the background, providing a neutral contrast to the product. The lighting is even and soft, highlighting the product's texture and packaging details. White text overlay reads: 'You don't feel like there's product in there.'. This shot emphasizes the product itself, its natural appearance, and the brand identity.
0:20barber styling client again A medium shot captures the male barber, with visible arm tattoos and glasses, diligently styling the male client's dark, wavy hair. The client is seen in profile, looking left, while the barber leans over him, using his hands to meticulously work through the hair. The bright, clean salon environment, with its white brick walls and large windows, forms the background. The lighting is bright and consistent, characteristic of a professional studio or salon. White text overlay reads: 'And you don't need a lot of the product,'. This scene reiterates the professional application and the focus on achieving a natural-looking style.
0:22client looking at camera broad smile A medium close-up of the male client's face, where he looks directly at the camera with a broad, confident, and happy smile. His dark, wavy hair is impeccably styled, appearing full, natural, and effortless. The background consists of a bright white brick wall with a large white circular clock partially visible in the upper right, showing the time as approximately 1:50. The lighting is bright and even, emphasizing his positive expression and the natural look of his hair. White text overlay reads: 'just a little goes a long way and it just feels great.'. This shot serves as a strong testimonial, visually communicating the client's satisfaction and the product's positive impact on his appearance and confidence.
0:24brand name text on wall The scene features a bold, black text overlay of the brand name 'HIGHLAND' centered against a bright white brick wall. In the upper right corner, a portion of a white circular clock is visible, showing the time around 1:50. A blurred hint of a person's shoulder, likely the client, is seen in the lower right, implying continuity with the previous scenes. The overall lighting is bright and clean, consistent with the salon setting. This serves as a clear branding moment, reinforcing the product's name at the end of the video.
