0:00product unboxing text overlay
Close-up shot, slightly overhead, looking into a white cardboard box filled with white shredded paper. Two OUAI product tubes are visible. One is light beige and prominent in the foreground, labeled "OUAI CURL CREME CRÈME BOUCLANTE" with black text. The other is a white tube, partially visible in the background, also with black "OUAI" branding. A hand with neatly manicured nails is reaching into the box near the top of the frame. The lighting is bright and even, highlighting the clean, minimalist aesthetic of the packaging. The dominant colors are white, beige, and black, creating a clean and sophisticated mood. Large, bold, white sans-serif text "FINALLY IT'S HERE!" is overlaid in the center of the screen, indicating excitement.
0:03product flat lay wood surface
Overhead shot of two OUAI product tubes lying diagonally on a light, warm-toned wooden surface. The tubes are light beige and white, both bearing the "OUAI" brand name in black sans-serif font. The light beige tube is labeled "CURL CREME CRÈME BOUCLANTE." In the upper left background, two small, irregularly shaped ceramic decorative vases in off-white or cream tones are visible, adding to a minimalist, natural aesthetic. The lighting is bright and soft, creating subtle shadows and highlights on the products and surface. The color palette is dominated by neutral tones of beige, white, and light wood, conveying a clean and natural atmosphere. The word "CURL" in large, bold, white sans-serif text is overlaid in the bottom left corner.
0:04woman reacting product reveal
Medium close-up of a young Black woman with dark, curly hair framed around her face. She is looking directly at the camera, holding two OUAI product tubes in her left hand, positioned close to her body. She wears a cream-colored knit sweater with light blue or grey patterned details and a silver necklace with a circular pendant (possibly with initials "JVD" or "SVD"). The background is a plain, light-colored wall. The lighting is soft and even, illuminating her face. Her expression shifts from a slight smile to a more open-mouthed, surprised look, conveying shock and excitement. Text overlays appear and disappear, first "When I opened the package" then "I saw that they were this big" then "I was shocked!". The overall mood is engaging and enthusiastic.
0:08woman squeezing product
Close-up shot, focusing on a woman's hands squeezing a white OUAI product tube. The tube is held vertically by her right hand, while her left hand is positioned underneath, ready to catch the product. Her nails are long and neatly shaped, painted with a light lavender or soft pink polish. The background is a blurry light brick or textured wall. The lighting is bright and soft, clearly showing the creamy, white product being dispensed from the tube's opening. The action is deliberate, highlighting the ease of product dispensing. The text overlay reads, "because you can get every bit of cream out of it."
0:11woman curly hair review
A series of medium close-up shots featuring a young woman with voluminous, light brown to blonde curly hair. Her hair has visible dark roots and frames her face beautifully. She has fair skin, blue-green eyes, and wears makeup including eyeshadow and lip gloss. She is wearing a light-colored top, possibly white or cream. The background is a plain white wall, ensuring full focus on her. The lighting is bright and frontal, illuminating her features and hair. Her expressions are varied, ranging from thoughtful and articulate to joyful and surprised as she touches and evaluates her hair. She speaks directly to the camera, conveying excitement and satisfaction. Text overlays appear at different points, including "Wow, oh my gosh...", "My hair feels like I just did a deep conditioning treatment.", "What I love about this is my hair still feels so voluminous.", "It doesn't feel weighed down.", "It feels moisturized at the same time.", and "And look at how much more defined my curls are. That's crazy!". Her actions involve touching and fluffing her hair, showcasing its volume and texture. The overall mood is highly positive and engaging.
0:29brand call to action
A clean, minimalist white screen with black sans-serif text. The text "SHOP NOW AT" appears first at the top, followed by the large, prominent "OUAI" logo centered on the screen. The background is a pure, bright white, creating a stark and clear visual. The overall design is simple and direct, serving as a clear call to action for the brand. The lighting is even and bright, emphasizing the crispness of the text and logo.
