0:00falling down stairs animation
The scene opens with an animated illustration of a person tumbling head-first down a flight of stairs, depicted from a side angle. The person is wearing light blue long-sleeved pajamas and white socks, with brown hair. Small red dash marks indicate motion and minor impact around their body. The stairs are light beige, and a faint green, abstract shape, possibly representing a landing or top of the stairs, is visible in the upper right corner. The background is a plain light beige. To the left, a vertical red bar displays the 'MATTRESSFIRM' logo in white text, rotated 90 degrees clockwise. The text 'If you wake up feeling like you fell down a flight of stairs...' is prominently displayed in dark grey sans-serif font in the upper left quadrant. The overall color palette is muted and light, focusing on the beige, light blue, and red accents. The lighting is soft and even, typical of a digital illustration.
0:03sleep expert introduction
This scene features a static, animated illustration of a 'Sleep Expert' positioned centrally in the frame, shown from the chest up. The background is a solid, calming light lavender-blue color. The character has brown hair tied in a ponytail, wears red-rimmed glasses, a dark blue turtleneck, and light tan pants with a brown belt. A 'Sleep Expert' ID badge hangs from a red lanyard around their neck. Their arms are crossed, conveying a professional and knowledgeable demeanor. The MattressFirm logo is still present in the vertical red bar on the far left. The text 'See our Sleep Experts® to find a more supportive bed.' is displayed in dark grey sans-serif font in the upper left quadrant. The lighting is flat and even, characteristic of digital animation, with no harsh shadows or highlights. The color palette is bright and inviting, dominated by the lavender-blue background and the character's warm tones.
0:06mattress product reveal
The scene continues with the 'Sleep Expert' character on the left side of the frame, identical to the previous scene. To her right, a Sealy Posturepedic mattress is introduced, occupying the right half of the frame. The mattress is white and light blue with distinctive red wavy stitching and piping, resting on a dark grey or black metal bed frame with visible legs. The 'PLUS HYBRID' and 'POSTUREPEDIC' labels are visible on the side of the mattress. The background remains a solid light lavender-blue. The MattressFirm logo is on the vertical red bar on the left. The text 'Try a Sealy Posturepedic®, with targeted support.' is displayed in dark grey sans-serif font in the upper left quadrant. The lighting remains even and bright, highlighting the product's details. The overall composition creates a sense of guidance and product presentation.
0:09mattress closeup offer
This scene provides a closer look at the Sealy Posturepedic mattress, which now dominates the entire frame, shifting slightly to the left. The 'Sleep Expert' character from previous scenes is no longer visible. The mattress features a white top with ribbed texture, intricate red wavy stitching, and light blue side panels. The 'PLUS HYBRID' and 'POSTUREPEDIC' labels are prominent on the mattress's side, which also features a dark grey or black band at the bottom. It rests on a simple dark-colored metal frame with cylindrical legs partially visible. The background is the same solid light lavender-blue. The MattressFirm logo is visible in the vertical red bar on the left. The text 'Save up to $700 on select mattresses.' appears in dark grey sans-serif font at the top. Below it, the 'Sealy POSTUREPEDIC' logo is displayed. The lighting is uniform, showcasing the mattress's design and features.
0:12peaceful sleep animation
The final scene features an overhead animated view of a person sleeping peacefully in bed alongside a small, brown dog. The person, appearing male, has brown hair and is wearing a light blue long-sleeved shirt, covered by a large, teal-colored blanket. The dog is tucked under the blanket next to the person. The bed has white sheets with light blue stripes and a grey pillow. The background is a plain light beige, matching the first scene. The 'MATTRESSFIRM' logo is displayed prominently in red at the top center, with the tagline 'We make sleep easy™' beneath it in dark grey text. The vertical red bar with the MattressFirm logo is still present on the far left. The overall mood is calm and serene, with soft, even lighting, conveying comfort and relaxation through a pastel color palette of teal, light blue, beige, and white.
