0:00opening talking head A middle-aged man with short, gray hair and fair skin is framed from the chest up, speaking directly to the camera. He wears a dark blue v-neck t-shirt. His expression is engaged and conversational. The background is a clean, modern interior with white shelves holding books and decorative objects; a framed picture is visible on the left shelf. The lighting is bright and even, suggesting indoor artificial or soft natural light. The text overlay "years" appears at the bottom center of the frame.
A middle-aged man with short, curly blond/gray hair and fair skin stands center-frame, addressing an unseen audience. He is wearing a grey polo shirt, blue jeans, and a yellow lanyard around his neck with an ID card. His body is slightly turned to the left, and he is gesturing with his hands. The background is a vibrant red curtain, suggesting a conference or presentation setting. A small table with a water bottle is visible to his right. The lighting is bright, illuminating him from the front. The text overlay "and teaching" appears at the bottom center.
0:02talking head close up A close-up shot of the same middle-aged man with short, gray hair, looking directly at the camera. He wears a dark blue v-neck t-shirt with a small black lavalier microphone clipped to his shirt collar. He is speaking with an open mouth and an engaged expression, his eyes showing focus. The background is slightly blurred but appears to be the same modern interior with white shelves as the first scene. The text overlay "thinking" appears at the bottom center.
0:03talking head explaining The middle-aged man, with short, gray hair and fair skin, is framed from the chest up, speaking directly to the camera. He wears a dark blue v-neck t-shirt with a small black lavalier microphone clipped to it. His facial expressions shift from serious to a slight smile as he speaks, maintaining eye contact with the viewer. His hands are visible below the frame, occasionally gesturing to emphasize points. The background is a clean, modern interior with white shelves holding books (e.g., "BOHEMIA", "ARTISANS") and decorative objects. The lighting is bright and even. Sequential text overlays appear: "my", "constitutes", "are", "actually", "simple.", "food.".
0:08kitchen cooking duo A man and a woman are in a brightly lit, modern kitchen with white subway tile backsplash and white shaker-style cabinets. The woman, with long wavy brown hair, wears a grey and white tie-dye patterned long-sleeve shirt and is actively chopping an orange bell pepper on a wooden cutting board with a silver knife. She is smiling and looking down at her task. The man, with gray hair and a blue long-sleeve shirt, stands beside her, looking down at the chopping board with a slight smile, observing or assisting. Carrots, lettuce, and a white bowl are also on the cutting board. The lighting is bright and even. The text overlay "by" appears at the bottom center.
A close-up shot of various cuts of raw red meat, likely steaks, displayed in a refrigerated case at a grocery store. The meat is arranged neatly, showing marbling and a fresh, bright red appearance. The lighting is typical for a retail meat counter, bright and cool, highlighting the product. The text overlay "and" appears at the bottom center.
0:11grocery produce section The middle-aged man, with a muscular physique, is shown in the produce section of a grocery store. He wears a dark grey sleeveless tank top and black athletic shorts. He holds a large head of broccoli in his left hand, examining it, and has a plastic shopping bag in his right hand. Behind him are shelves abundantly stocked with fresh green vegetables, such as bok choy and other leafy greens, emphasizing a healthy, whole-food environment. The store lighting is bright and overhead. The text overlay "basically" appears at the bottom center.
0:13grocery meat section The middle-aged man, wearing a dark grey sleeveless tank top and black athletic shorts, walks slowly with a shopping basket in his right hand through a grocery store aisle. He is positioned next to a long, refrigerated display case containing various packaged meat products. He looks intently at the items in the case. A prominent sign above the display reads, "No synthetic nitrates or nitrites IN OUR BACON, HOT DOGS, AND...". The background shows more grocery shelves with various packaged goods. The overall lighting is bright and clinical, typical of a supermarket. The text overlays "perimeter" and then "store." appear sequentially at the bottom center.
0:15talking head brief The middle-aged man, with short, gray hair and fair skin, is framed from the chest up, speaking directly to the camera. He wears a dark blue v-neck t-shirt with a small black lavalier microphone. His expression is thoughtful and serious, conveying a sense of concern. The background is a clean, modern interior with white shelves. The text overlays "that" and then "run" appear sequentially.
0:16processed food fries A close-up shot of a white rectangular bowl filled with reddish-brown ketchup. Blurry golden french fries are visible in the background, surrounding the bowl. A white spoon is seen dipping into the ketchup, creating a slight ripple. The lighting is soft and warm, typical of food photography. The text overlay "move" appears at the bottom center.
0:17processed food chips A close-up shot of a transparent glass bowl filled to the brim with ruffled potato chips, which are a golden-orange color. A female hand, with red-painted fingernails, reaches into the bowl to pick up a chip. The background is blurred, suggesting a casual home setting. The lighting is bright and natural. The text overlay "processed" appears at the bottom center.
0:19talking head solution intro The middle-aged man, with short, gray hair and fair skin, is framed from the chest up, speaking directly to the camera. He wears a dark blue v-neck t-shirt with a small black lavalier microphone. His expression is engaged and slightly sympathetic when discussing the problem, then transitions to confident as he introduces his solution. The background is a clean, modern interior with white shelves holding books and decorative objects. The lighting is bright and even. The text overlays "real", "doesn't", "good.", and "Primal Kitchen" appear sequentially.
0:22kitchen product tasting A man and a woman are in a bright, modern kitchen with white subway tile backsplash and white cabinets. A bottle of "Primal Kitchen Special Sauce" is prominently displayed on the counter to the left. In front of them are several small white bowls containing various sauces and a larger white bowl filled with french fries. The man, with gray hair and a blue long-sleeve shirt, dips a fry into a sauce and tastes it, his expression thoughtful. The woman, with long brown hair and a grey and white tie-dye patterned long-sleeve shirt, looks on and appears to be tasting something as well, with a focused expression. The text overlay "first place," appears at the bottom center.
0:24food dressing broll A high-angle close-up shot of a colorful and healthy-looking bowl of food. It contains neatly arranged slices of cooked steak, bright red cherry tomatoes, vibrant green microgreens, creamy avocado slices, golden corn kernels, and fresh green broccoli florets. A hand, holding a bottle of "Primal Kitchen" dressing (partially visible), is seen pouring a creamy white dressing in a zigzag pattern over the ingredients. The background is blurred, suggesting a clean table surface. The colors are vibrant, emphasizing fresh ingredients. The text overlays "sauces" and then "easily" appear sequentially.
0:26talking head product benefit The middle-aged man, with short, gray hair and fair skin, is framed from the chest up, speaking directly to the camera. He wears a dark blue v-neck t-shirt with a small black lavalier microphone. His expression is confident and enthusiastic, emphasizing the positive impact of the products. The background is a clean, modern interior with white shelves holding books and decorative objects. The lighting is bright and even. The text overlays "food" and then "amazing." appear sequentially.
0:28kitchen product display A man and a woman stand side-by-side in a bright, modern kitchen with white subway tile backsplash and white shaker-style cabinets. They are both smiling broadly and looking directly at the camera. The man, with gray hair and a blue long-sleeve shirt, is on the right, and the woman, with long wavy brown hair and a grey and white tie-dye patterned long-sleeve shirt, is on the left. In front of them, on the white counter, is a wide array of "Primal Kitchen" products, including various sauces, dressings, and oils, neatly arranged to showcase the full product line. The text overlays "thought," and then "products" appear sequentially.
0:31salad dressing overhead A top-down shot of a large white bowl filled with a fresh, colorful salad. The salad primarily consists of green lettuce, bright red cherry tomatoes, and orange bell pepper strips. A person's hand, wearing a light blue long-sleeved shirt, is seen holding a bottle and pouring a creamy white dressing in a circular motion over the salad. A partially sliced green cucumber lies on a wooden cutting board in the foreground. The lighting is bright and clean. The text overlay "real" appears at the bottom center.
0:32sheet pan salad with dressing An overhead shot of a large grey sheet pan filled with a colorful and abundantly arranged salad, segmented into distinct rows of ingredients. From top to bottom, the rows include: bright red cherry tomatoes mixed with lettuce, white hard-boiled egg slices and thinly sliced red onion, perfectly grilled sliced chicken breast with crispy bacon bits, and vibrant green sliced avocado topped with more bacon. A hand is seen pouring a creamy white "Primal Kitchen" dressing from a bottle over various sections of the salad. The text overlays "going to", "Primal Kitchen", and then "products" appear sequentially.
0:35kitchen cooking duo final A man and a woman are shown collaborating in a bright, modern kitchen with white subway tile backsplash and white shaker-style cabinets. The woman, with long wavy brown hair, wears a grey and white tie-dye patterned long-sleeve shirt and is actively chopping a green vegetable, likely a cucumber, on a wooden cutting board. She is smiling and looking down at her task. The man, with gray hair and a blue long-sleeve shirt, stands beside her, looking down at the chopping board with a gentle smile and an appreciative expression. A bottle of "Primal Kitchen Ranch" dressing is visibly placed on the counter to the right. The text overlays "real food" and then "importantly," appear sequentially.
0:37closing talking head The middle-aged man, with short, gray hair and fair skin, is framed from the chest up, speaking directly to the camera. He wears a dark blue v-neck t-shirt with a small black lavalier microphone. His expression is confident and emphasizes his final points, concluding the message. The background is a clean, modern interior with white shelves holding books and decorative objects. The lighting is bright and even. The text overlays "made" and then "real food." appear sequentially.