0:00model zips jacket text overlay A medium-long shot frames a female model from just above the knees to just above her head, centered against a plain, light beige or off-white wall. The floor is light-colored wood. She is wearing a long, dark brown hooded puffer jacket over a black turtleneck and dark blue jeans. Her hands are visible in the upper-mid frame, actively zipping up the central zipper of the jacket, then adjusting the snap buttons on the placket. The jacket is slightly open at the bottom, revealing parts of her jeans. The lighting is soft and even, suggesting indoor studio lighting without harsh shadows. A text overlay, 'The perfect fall piece for half the price', appears in white serif font in the middle of the frame. The overall color palette is muted, with browns, blacks, and blues dominating.
0:02model adjusts jacket text overlay A medium-long shot, similar framing to the previous scene, shows the female model centered against a light, neutral background with a light wooden floor. She is wearing the same long, dark brown hooded puffer jacket, now fully zipped up but slightly open at the very bottom, exposing her dark blue jeans. Her hands are up near her shoulders, adjusting the hood and shoulder area of the jacket, as if settling it comfortably or showing its fit. Her face is visible, looking slightly down and to the side, with a neutral expression. The lighting remains soft and diffused, casting minimal shadows. A new text overlay reads, 'This new puffer jacket from Quince just dropped', in the same white serif font, positioned in the lower-middle of the frame, indicating a new product launch.
0:05model hands in pockets text overlay The scene maintains the medium-long shot of the female model, centered against the plain light background. She is fully encased in the long, dark brown hooded puffer jacket, which is now entirely zipped and snapped up. Her hands move to her sides, and she slips them into the jacket's pockets, showcasing the functionality and fit. She then slightly shifts her weight, creating a subtle swing with the jacket's hem. Her face is partially visible, maintaining a neutral expression as she focuses on interacting with the garment. The clean, soft lighting highlights the texture of the puffer material, emphasizing its volume and warmth. A text overlay in white serif font states, '1/2 the price of other brands', positioned centrally, explicitly highlighting a cost benefit.
0:07model smooths jacket text overlay A medium-long shot of the female model continues, centered against the light background. She is wearing the long, dark brown hooded puffer jacket. Her hands are visible near her waist and hips, smoothing down the jacket's fabric and adjusting its fit. She then subtly turns her body from a slight right profile to a more frontal view, demonstrating the jacket's volume and drape from different angles. Her movements are graceful and focused on the garment, highlighting its material and design. The uniform soft lighting emphasizes the 'buttery soft' texture mentioned in the text, ensuring details of the puffer's quilting are clear. The text overlay, 'High quality Buttery soft Super versatile', is presented in white serif font in the lower-middle, highlighting key product features and benefits.
0:11model enthusiastic exit text overlay This scene is a sequence of quicker, more dynamic actions within a medium-long shot of the female model, framed against the light background. Initially, she is static, with her hands in the pockets of the dark brown puffer jacket. She then visibly brightens, smiles directly at the camera, and spreads her arms wide to the sides, enthusiastically presenting the jacket with a joyful and open posture. Immediately after, she takes a step forward and walks quickly past the camera's right side, her movement blurring the jacket as she exits the frame abruptly. The lighting remains consistent and bright. The text overlay, 'Hurry, before they sell out!', in white serif font, appears in the lower-middle of the frame, creating a strong sense of urgency. The overall tone shifts to one of excitement and urgency, encouraging immediate action.
0:15shop now end card The scene abruptly transitions to a stark, uniform white background, completely devoid of any visual textures, shadows, or objects. Centered horizontally and vertically on this pristine white canvas, the phrase 'SHOP NOW' appears in a clean, contemporary sans-serif typeface. The text is rendered in solid black, providing a strong contrast against the bright white, ensuring high legibility and immediate impact. The letters are all uppercase, contributing to a sense of directness and command. There is no camera movement, nor are there any other graphical elements or animations; the scene is static and functions as an explicit, uncluttered call to action, prompting the viewer to engage further with the brand. The crisp, even lighting emphasizes the minimalist aesthetic and focuses all attention on the instruction.
0:16brand logo end card This scene is a continuation of the clean, minimalist aesthetic, featuring a pure and uninterrupted white background, maintaining consistency with the preceding call-to-action screen. Positioned perfectly in the center of the frame, the brand name 'Quince' is displayed. The text uses an elegant, classic serif typeface, with the initial 'Q' slightly larger and more ornate than the subsequent letters, giving it a distinctive and sophisticated appearance. The letters are solid black, standing out clearly against the bright white background. This is a completely static shot, serving solely as a brand identification and closing signature for the video. The bright, consistent illumination ensures that the brand name is clearly visible and aesthetically pleasing, reinforcing brand recognition.
