0:00hanging joggers intro A close-up, slightly high-angle shot frames a pair of light cream or off-white joggers being held up by a person's hands. The hands, with fair skin and subtle gold rings on the fingers, are positioned at the top of the frame, gripping the elastic waistband of the joggers. The joggers hang vertically, showcasing their relaxed fit, a white drawstring waistband, and subtle stitched details around the two front pockets. The background is a plain, light grey wall, and a glimpse of a light cream-colored sofa or armchair is visible at the bottom right, suggesting an indoor, casual setting. The lighting is soft and even, originating from the front, highlighting the fabric texture and the subtle folds. Overlaid white text reads 'Like Athleta, but half the price', positioning the product as an affordable alternative.
0:02woman wearing joggers standing A medium shot captures a female-presenting individual from the chest down, standing in a well-lit living room setting. She is wearing a matching light cream loungewear set, consisting of a long-sleeved sweatshirt and the same joggers seen previously. The camera is static and positioned at a slight low-angle, looking up at the subject, emphasizing her stance. She is centered in the frame, with her hands resting casually on the top of the joggers, showcasing the fit of the garment. The background features a plain light grey wall and a cream-colored, textured sofa with plush pillows to the right. The lighting is soft and ambient, creating a comfortable and inviting atmosphere. White text overlay, partially obscured by the woman's body, briefly displays the word 'are'.
0:03close up fabric detail A detailed close-up shot, from a slightly overhead perspective, focuses intently on the fabric of the light cream joggers. A fair-skinned hand, with neatly manicured nails and a subtle gold ring on the index finger, gently pinches and pulls at the material near one of the prominent stitched pockets. This action is designed to demonstrate the softness, thickness, and tactile quality of the fabric. The background is softly blurred, revealing a subtle grey textile surface, likely the armrest of the sofa or a rug, which keeps the focus entirely on the garment. The lighting is bright, even, and natural, perfectly illuminating the texture of the fabric and any subtle variations in its nap. White text overlay appears, first reading 'SuperSoft', then changing to 'joggers', emphasizing key attributes of the product.
0:05overhead joggers on couch An overhead shot presents the light cream joggers lying neatly arranged on a textured cream-colored sofa. The joggers are positioned diagonally across the frame, showcasing their full length, the white drawstring waistband, the distinct stitched pockets, and the ribbed cuffs at the ankles. The sofa's plush, slightly textured fabric and soft cushions are visible in the background, creating a cozy and inviting backdrop for the product. The lighting is bright, soft, and appears to be natural ambient light, illuminating the joggers evenly without harsh shadows. White text overlay in the center of the frame briefly displays the word 'so', leading into the next statement about the product's quality.
0:06woman wearing joggers demonstrating softness A medium shot captures the female-presenting individual from the chest down, standing in the same living room environment. She is modeling the matching light cream loungewear set. The camera is static, focusing on her upper legs and torso. She gently runs her hands down the sides of the joggers, appearing to caress the fabric and demonstrate its softness and inherent comfort. Her movements are fluid and subtle, reinforcing the product's key benefit. The background consists of the plain light grey wall and a portion of the cream sofa to her right, maintaining a consistent aesthetic. The lighting remains soft and even. White text overlay in the center of the frame first reads 'They are' then transitions to 'soft', explicitly highlighting the material's quality.
0:08woman wearing joggers mirror selfie A medium shot captures the female-presenting individual in the same light cream loungewear set, now appearing to take a mirror selfie. She holds a black smartphone up to her face, which partially obscures her features, while her other hand is casually tucked into one of the jogger pockets. She stands slightly angled towards the right, presenting a casual and candid pose. The background is consistent with the living room setting, featuring the light grey wall and a portion of the cream sofa. The lighting is bright and even, maintaining the soft aesthetic. White text overlay in the center of the frame displays the word 'comfortable', underscoring the product's primary appeal and suggesting an effortless, everyday style.
0:09woman wearing joggers pockets demonstration A medium shot frames the female-presenting individual from the chest down, standing in the light cream loungewear set. She has both hands tucked into the side pockets of the joggers, actively showcasing their functionality, depth, and placement. Her posture is relaxed and confident, emphasizing the practical and stylish design of the pockets. The background remains consistent with the plain light grey wall and the cream-colored sofa to the right. The lighting is soft and ambient, brightly illuminating the subject and the garment details. White text overlay appears, first reading 'these', and then transitioning to 'Look how cute these pockets are!', drawing explicit attention to a specific design feature and adding a playful tone.
0:11woman wearing joggers full outfit A medium shot captures the female-presenting individual in the light cream loungewear set, now accessorized with dark brown clogs and a dark brown hobo-style shoulder bag slung over her left shoulder. She makes a slight, natural adjustment to her sleeve, then confidently places her hands into the jogger pockets. This shot emphasizes the versatility of the complete outfit, demonstrating how the loungewear can be styled for various casual occasions. The background remains the plain light grey wall and the cream sofa, maintaining visual consistency. The soft, even lighting continues to highlight the textures and colors of the ensemble. White text overlay first reads 'They're' then transitions to 'perfect for traveling, perfect for sleeping in', further elaborating on the multi-functional benefits of the product.
0:13overhead set on couch price An overhead shot displays the entire light cream loungewear set, comprising both the long-sleeved sweatshirt and the matching joggers, neatly laid out on a textured cream-colored sofa. The sweatshirt is folded and positioned to the right, showcasing its raglan sleeves and ribbed cuffs, while the joggers are folded to the left, partially overlapping the sweatshirt, highlighting their drawstring waist and ribbed ankles. The subtle, plush texture of the sofa's fabric is clearly visible, providing a cozy backdrop. The lighting is soft, bright, and evenly distributed, emphasizing the uniform color and inviting texture of the garments. White text overlay in the center of the frame first displays 'they're' and then changes to '$35 each', clearly presenting the pricing information and reinforcing the value proposition.
0:16woman wearing joggers value prop A medium shot captures the female-presenting individual from the chest down, standing in the light cream loungewear set, with her hands casually tucked into her pockets. This shot closely mirrors previous frames, intentionally reinforcing the image of comfort, style, and ease of wear. The background is consistent with the familiar living room setting, featuring the light grey wall and the cream sofa, maintaining visual continuity. The lighting remains soft and ambient, creating a bright and inviting mood. White text overlay appears, first reading 'which', and then transitioning to 'is such a steal', emphasizing the exceptional value of the product and acting as a final persuasive statement before the brand reveal.
A full-frame, static shot features the brand logo 'Quince' in an elegant, black serif font. The logo is perfectly centered against a plain, crisp white background, creating a clean and minimalist aesthetic. The typography is classic and sophisticated, conveying a sense of quality and timelessness for the brand. There are no other visual elements, ensuring the brand name is the sole focus. The lighting is bright and even, making the black text stand out sharply against the white background.
