0:00before hair reveal
The scene opens with a medium shot of a young Asian woman, centered in the frame, enthusiastically showcasing her long, dark brown hair. Her hair is slightly wavy and appears voluminous. She is holding her hair up and out with both hands, allowing it to fan around her head, revealing a slightly lighter brown tone and some regrowth at the roots. She is wearing a black crew-neck t-shirt. The background is a clean, minimalist room with white walls, a white door on the right, and a dark television screen visible on the left. The lighting is bright and even, coming from the front, creating a fresh and natural feel. A light beige curved banner at the top of the screen displays the text 'Coffee hair color refresh with SALLY.' in black and red sans-serif font. The overall mood is cheerful and energetic, highlighting her 'before' hair condition.
0:03sally beauty homepage
A screen recording shows the mobile website homepage for Sally Beauty. The top bar is white with a red 'SALLY.' logo on the left, a search bar in the middle, and a shopping bag icon with '36' in a red circle on the right. Below this, there's a red banner indicating '15% off buy online, pick-up in store' with a countdown 'Ends in 4h 13m 41s' and a 'Shop now' button. The main content area features a large image of a woman with red curly hair, part of a 'Shift into fall' promotion. The background is a soft beige color. Pagination dots are visible below the banner. The overall design is clean and modern, focusing on retail promotions.
0:04sally beauty menu
A screen recording of the Sally Beauty mobile website, specifically showing the expanded navigation menu. The top bar remains, but the menu icon has changed to an 'X' to close the menu. The left side of the screen is dominated by a white menu pane listing categories like 'Sign In/Register', 'Deals', 'Free Hair Color Advice', 'Hair Color', 'Hair Care', 'Textured and Curly Hair Care', 'Hair Extensions', 'Tools & Brushes', 'Nails', and 'Cosmetics & Skin Care'. Each category is represented by a small, minimalist line icon. The background content of the homepage is still visible but dimmed to the right, maintaining the overall beige color scheme. The interface is user-friendly and well-organized, characteristic of an e-commerce platform.
0:07sally beauty advice page
A screen recording displays the 'Free hair color advice' section of the Sally Beauty mobile website. The top bar remains consistent with the previous scenes. A prominent section features a large, dynamic circular graphic with the text 'Licensed Colorist OnDemand' in white, partially overlaid on a video clip of a woman getting her hair colored. Below this, large black text states 'Free hair color advice.' followed by a paragraph explaining the service: 'If you're coloring for the first time or want to fix a mistake, our trusted Licensed Colorists can help.' Further down, it suggests 'For tips and tricks on coloring your hair — connect your way.' The background is a consistent soft beige. The visual emphasizes direct, professional guidance for hair coloring.
0:11video consultation call
The scene displays a mobile screen recording of a video consultation call. The primary view, occupying the bottom two-thirds of the screen, shows the young Asian woman from the opening scene. She is smiling and interacting with the camera, first pointing to her hair roots with a playful, slightly concerned expression, then waving enthusiastically with both hands. Her long, dark brown hair is wet. In the top left corner, there's a smaller picture-in-picture window showing the woman again, mirroring her actions, next to another small window featuring a different woman, the 'Licensed Colorist OnDemand'. The top bar is pink, with the name 'Lizz' and a profile picture on the left, and thumbs-up, thumbs-down, and minimize/close icons on the right. A 'Chat' tab with a red notification dot '1' and a 'Video' tab are also visible. The background in the main video is the same white room. The lighting is bright and even. The overall mood is interactive and helpful, showcasing real-time advice.
0:20chat instructions
A screen recording shows a chat interface, part of the Sally Beauty consultation, with the heading 'Feedback' in pink. The main chat window displays messages from 'Lizz' (presumably the colorist) providing detailed hair coloring instructions. The visible text advises on performing a strand test: 'With any new hair color, we always recommend a strand test. Take a little section of your hair (preferably from the back of your head), apply the color there, process for the full time, and rinse out. This allows you to see how the hair color will react with your hair and how it looks. If all goes well with the strand test, and you like the color, proceed with the full application.' A clickable link to 'sallybeauty.com' for product addition is also present. Below the chat, there are 'thumbs-up' and 'thumbs-down' icons for feedback, and a checkbox for 'Email chat logs'. The background is white with a pink top and bottom section, maintaining the brand's aesthetic. The scene emphasizes clear, written guidance provided during the consultation.
0:22detailed instructions text
A screen recording presents a document-style page with detailed hair coloring instructions. The title 'Mixing Formula' is visible, stating '2 oz Color, 4 oz 10 Volume Developer, Mix until smooth'. Below that, 'APPLICATION:' is bolded. A highlighted section (yellow background) reads: 'Mix 1 teaspoon of your selected color or lightener with 1 teaspoon of the recommended developer.' Bullet points follow, detailing how to apply the mixture to a small, hidden section of hair, processing time, and rinsing. Further text explains the purpose of the 'mini preview' (strand test). Another section labeled 'APPLY TO DAMP HAIR (80% towel-dried)' and 'Process' are visible, detailing application steps and timing. The text is black on a white background, suggesting a clear, informational resource. The focus is entirely on the written steps for hair coloring.
0:26hair application diagrams
A screen recording displays 'PHOTO REFERENCES:' for hair coloring. Two diagrams are shown. On the left, an overhead view of a person's head shows sections of hair clipped, with labels 'ROOTS', 'MID-LENGTHS', and 'ENDS' pointing to a strand of hair on the right. Below this, a chart titled 'HOW TO APPLY ALL-OVER HAIR COLOR' illustrates a multi-step process with different hair color shades (ranging from '10 Extra Light Blonde' to '5 Light Brown') and corresponding application steps (Mix, Apply to Roots, Apply to Ends, Process). The background is white. These visual aids provide clear, step-by-step guidance for at-home hair coloring, complementing the text instructions. The aesthetic is practical and instructional.
0:27product display hair dye boxes
A medium shot captures the young Asian woman, centered in the frame, holding up three boxes of 'COLORCHARM' hair dye by Wella. The boxes are vertically aligned in front of her, displaying brown and white packaging with product information. She smiles subtly at the camera. Her long, dark hair frames her face. The background is the same clean, minimalist white room with a television screen on the left and a white door on the right. The lighting is bright and even. The focus is on presenting the specific hair dye products chosen for the process, highlighting the brand and packaging.
0:28product display caps developer
A medium shot shows the young Asian woman holding up two additional hair coloring products, again centered in the frame. On her left, she holds a clear plastic bag containing 'Salon Care Processing Caps', which appear to be white or translucent. On her right, she holds a white bottle labeled 'COLORCHARM' with red and black accents, which is a developer bottle. She holds them high, almost at head level, with a playful, slightly crinkled nose expression, indicating readiness and perhaps a touch of mischief. Her long, dark hair is still down. The background is the same white room. The lighting is bright and consistent. The scene focuses on the preparatory items needed for the hair coloring process.
0:29product display gloves
A medium shot features the young Asian woman, centered, holding a small black packet of 'BLUE NITRILE GLOVES'. She holds it close to her chest with both hands, looking at the camera with a calm, friendly smile. Her dark brown hair is still down. The background is the familiar white room. The lighting is bright and even. This brief scene highlights another essential item for the hair coloring procedure, emphasizing safety and preparedness.
0:30product display tools
A medium shot captures the young Asian woman, centered, presenting hair coloring tools. In her left hand, she holds a purple hair tinting brush with black bristles, still in its plastic packaging. In her right hand, she holds a clear, ribbed purple mixing bowl, also in its plastic packaging. She has a confident, slightly mischievous smile, raising the tools for display. Her long, dark hair is down. The background is the white room. The bright, even lighting ensures the products are clearly visible. The scene underscores the comprehensive nature of the preparation, showing all necessary implements for the coloring process.
0:31highlighting root regrowth
A medium close-up shot focuses on the young Asian woman, centered, with her wet, dark brown hair parted down the middle. She points to her roots with both index fingers, indicating the visible regrowth. Her eyebrows are slightly raised, and she has a subtle, almost mischievous smile, looking directly at the camera. The background is the clean white wall of the room, with the top left corner of a dark television screen visible. The lighting is bright and highlights the contrast between her darker roots and the slightly lighter lengths of her hair. The scene is instructional, drawing attention to the problem area she intends to address with the hair color.
0:32squeezing hair color product
A medium close-up shot of the young Asian woman, centered, as she begins the hair coloring process. She holds a white 'COLORCHARM' tube in her right hand, squeezing it from the bottom. A stream of white, creamy product emerges from the tube's opening, flowing downwards. Her long, wet, dark brown hair frames her face, and she has a calm, slightly amused smile, looking towards the camera. The background is the white wall, with part of a dark television screen visible on the left. The lighting is bright and direct. The scene focuses on the initial step of mixing the hair color components.
0:33squeezing yellow hair color
A medium close-up shot features the young Asian woman, holding a white 'COLORCHARM' tube upside down directly above her head. A long, thin stream of vibrant yellow, thick liquid product is being squeezed out from the tube, flowing downwards towards her face. She has a playful, puckered-lip 'duck face' expression, looking directly into the camera, as the yellow product elongates from the tube. Her wet, dark brown hair is visible around her. The background is the plain white wall. The bright, even lighting accentuates the strong yellow color of the product. This scene highlights a distinct component of the hair dye, presented with a touch of humor.
0:35pouring developer
A medium close-up shot shows the young Asian woman, centered, holding a white 'COLORCHARM' developer bottle. She tilts the bottle, and a stream of thick, white, creamy liquid pours out. Her long, wet, dark brown hair is styled back from her face. She maintains a calm, focused, and slightly smiling expression, looking straight into the camera. The background is the white wall, with part of the dark television screen visible on the left. The lighting is bright and uniform. This scene clearly demonstrates the process of adding the developer component to the hair color mixture, emphasizing the different textures of the products.
0:37mixing product in hair
A medium close-up shot captures the young Asian woman, centered, with her wet, dark brown hair. She is actively massaging and mixing the hair coloring product into her hair with both hands, which are bare (not yet wearing gloves). Her hair appears saturated with the product, which is a light, creamy color. She maintains a soft, pleasant smile, looking directly at the camera. The background is the white wall, with a corner of the television visible on the left. The lighting is bright and even. This scene demonstrates an early step in applying the product, showing the initial saturation before formal sectioning and brushing.
0:38applying color to roots brush
A medium shot shows the young Asian woman, centered, with her dark brown hair neatly parted. She is wearing bright blue nitrile gloves and applying the hair color mixture to her roots using a purple tinting brush. Her hair is still damp and appears sectioned. She looks confidently towards the camera with a slight smile. The background is the white wall, with a television screen edge on the left and a white door on the right. The lighting is bright and clear. The scene highlights the precise application of the hair color to the root area, emphasizing proper technique and the use of protective gloves.
0:41applying color to mid lengths
A medium shot continues to feature the young Asian woman, centered, with her damp, dark brown hair. She is still wearing bright blue nitrile gloves and using the purple tinting brush to apply the hair color to a section of her hair, specifically working on the mid-lengths. Her gaze is directed at the camera with a soft, engaging smile. The background remains the clean white room. The bright, even lighting ensures visibility of the application process. This scene demonstrates the continuation of the hair coloring, ensuring even coverage beyond the roots.
0:43applying color to hair sections
A medium shot maintains focus on the young Asian woman, centered, continuing her hair coloring process. She is wearing bright blue nitrile gloves and diligently applying the creamy hair color to another section of her damp, dark brown hair using the purple tinting brush. She holds a section of her hair up with her left hand and applies the color with her right, turning her head slightly towards the camera, maintaining a pleasant, confident smile. The background is the white room. The bright, consistent lighting ensures clarity of the hair color application. This scene reinforces the thoroughness of the application, section by section.
0:46applying color to ends
A medium shot of the young Asian woman, centered, showcases the final stages of hair color application. Still wearing bright blue nitrile gloves, she uses her hands to work the hair color into the lower lengths and ends of her dark brown hair. She looks confidently towards the camera with a clear smile, showing that the entire length of her hair is now covered in the creamy product. The background is the white room. The bright, even lighting ensures all details of the hair and product coverage are visible. This scene concludes the application phase, demonstrating full saturation.
0:49hair tied up after application
A medium close-up shot frames the young Asian woman, centered, with her hair now tied up in a casual bun or knot at the back of her head, completely covered in the dark hair color mixture. She is wearing bright blue nitrile gloves, which she holds up and out towards the camera, making a playful 'fish face' or kissing expression. Her eyes are wide open, conveying a sense of fun. The background is the white room. The bright, even lighting ensures details of her face and gloved hands are clear. This quick scene marks the processing stage of the hair coloring, emphasizing the temporary state of having the product in her hair.
0:50after hair reveal tossing
A medium shot of the young Asian woman, centered, triumphantly revealing her freshly colored and styled dark hair. Her hair is now a rich, deep dark brown, appearing shiny and voluminous with soft, elegant waves. She smiles broadly and tosses her hair back with her hands, showcasing its new look. The background is the same clean white room. The bright, even lighting accentuates the shine and health of her hair. A light beige curved banner at the top still shows 'Coffee hair color refresh with SALLY.' The overall mood is joyful and satisfied, presenting the successful 'after' transformation.
0:52after hair reveal back
A medium shot captures the young Asian woman, now seen from the back, bending forward to fully display the rich, deep dark brown color and voluminous waves of her freshly styled hair. Her head is slightly tilted, allowing the camera to capture the full cascade of her locks. The background is the white room, with a glimpse of a white rug on the floor. The lighting is bright, emphasizing the consistent color and texture of her hair from all angles. This brief shot serves to showcase the complete and even coverage of the hair color, proving the effectiveness of the process.
0:53after hair reveal posing
The final scene features a medium shot of the young Asian woman, centered, confidently posing with her newly transformed deep dark brown hair. Her hair is beautifully styled in voluminous waves, looking healthy and shiny. She smiles broadly at the camera, then gently runs her hands through her hair, emphasizing its softness and movement. She wears a black strapless or spaghetti-strap top and a delicate gold necklace. The background is the clean white room. The bright, flattering lighting enhances her appearance and the rich color of her hair. This concluding shot radiates satisfaction and confidence, reinforcing the success of the hair color refresh. The light beige banner at the top remains with the text 'Coffee hair color refresh with SALLY.'.
