0:00takeaway mess overhead
The scene opens with an overhead shot of a dark, rustic wooden table, which serves as a busy backdrop for various remnants of a takeaway meal. In the upper-left quadrant, a rectangular silver foil container holds the last vestiges of a partially eaten dish, possibly a burrito, accompanied by scattered french fries. To its right, white plastic cutlery—a spoon and a fork—are haphazardly placed. Further down, near the center-right, a white cardboard takeaway box, partially open, reveals a stir-fry-like dish with rice, shredded vegetables, and thinly sliced green onions. A brown paper delivery bag is visible at the bottom-left, containing a white plastic cup. The lighting is bright and even, casting subtle shadows that add depth to the textures of the wood and the various containers. The color palette is earthy, with the dark browns of the table and bag contrasting with the whites of the containers and the varied hues of the food scraps. White, bold, uppercase text "PART WAYS" first appears, then "WITH TAKEAWAY" animates in below it, positioned centrally to convey a clear message against the cluttered background. A small white cup of reddish-brown sauce also slides in from the bottom right during this segment. This scene establishes a chaotic, post-meal environment.
0:03wholesome meal overhead
The overhead perspective is maintained, but the visual elements rapidly shift to depict a stark contrast. The cluttered takeaway items are replaced by clean, appealing home-cooked components. Initially, a cardboard container brimming with golden-brown french fries quickly slides out of the frame from the top. Subsequently, two small, pristine white cups, one filled with rich red ketchup and the other with bright yellow mustard, smoothly slide into position at the bottom-left of the dark wooden table. The focal point then enters: a large, round white ceramic bowl, which elegantly slides into the center of the frame. This bowl is meticulously arranged with a vibrant, fresh salad. Slices of perfectly grilled chicken breast, seasoned with dark herbs, are fanned out over a bed of crisp green spinach, halved bright red cherry tomatoes, golden corn kernels, and tender light green potato or avocado pieces, all lightly dressed with a creamy white sauce. The lighting is consistently bright and clean, enhancing the fresh appeal of the food. The dominant colors transition from the previous scene's browns and mixed food colors to the fresh greens, reds, and yellows of the salad, set against the warm brown of the wooden table and the clean white of the bowl. Bold white uppercase text "WITH WHOLESOME HOME COOKING" appears in the top-left, reinforcing the theme of healthy, homemade meals.
0:07split screen transition
This scene acts as a rapid transition, employing a dynamic split-screen effect. The left half of the frame continues to display the beautifully arranged, wholesome salad in its white ceramic bowl, resting on the dark wooden table from the previous scene. The chicken, spinach, tomatoes, corn, and creamy dressing are all clearly visible and brightly lit. Simultaneously, the right half of the screen is abruptly filled with a solid, vibrant, almost neon green color. As this green panel slides in, large, bold white uppercase text, starting with "DINNER", begins to appear, partially cut off, against the green background. The stark contrast between the natural, textured food image on the left and the flat, artificial, yet energetic green on the right is visually striking. The lighting remains bright and even across both halves of the screen, ensuring clarity and emphasizing the visual shift. This scene serves to bridge the gap between the concept of home cooking and the brand's identity.
0:08hellofresh box and text
The entire screen is now completely dominated by the solid, vibrant green color that was introduced in the previous transition. This bright green background serves as a clean canvas. Positioned centrally in the lower half of the frame is an open, brown cardboard box, distinctly branded with the "HelloFresh" logo, which includes a cheerful bright green lime illustration next to the text. The box is abundantly filled, practically overflowing, with a diverse and visually appealing array of fresh, raw produce. This includes rich green broccoli florets, dark leafy greens, bright yellow bell peppers, long green zucchini, earthy mushrooms, glossy lemons, vibrant limes, crisp carrots, and small, neatly packaged ingredient sachets. All the produce appears fresh, clean, and bursting with color. Above this bounty, large, bold white uppercase text, "DINNER TIME'S UNDER CONTROL", animates dynamically into place from the right side of the screen, settling above the box. The scene is brightly and evenly lit, highlighting the freshness of the ingredients and the clear branding. The powerful contrast between the white text, colorful produce, and the striking green background creates a strong visual statement.
0:10hellofresh call to action
The scene retains the energetic, solid vibrant green background, serving as a consistent brand identifier. The focus shifts entirely to bold, declarative text, centrally aligned within the frame. In the upper half, large, impactful white uppercase letters spell out "HELLO FRESH". Directly below this, a distinct call-to-action button appears: a horizontal oval with a bright yellow-green background, containing the white uppercase text "TRY IT NOW". This button provides a clear instruction and visual cue. Further below, completing the message, another set of large, bold white uppercase letters states "HELLO DINNER". All text elements are static once in place, providing a clear and direct message. The uniform, bright lighting ensures maximum legibility and reinforces the clean, modern aesthetic. The color palette is simple yet effective: the dominant green background, the crisp white text, and the accent of yellow-green for the button work together to create a memorable and brand-focused final shot.
