0:00talking head
A medium shot of an older Caucasian man with grey hair and a white beard, wearing a black polo shirt with a white logo. He is positioned slightly off-center to the right, looking directly at the camera. The background is predominantly a vibrant, smooth red wall on the left side, transitioning to a light wood paneling on the right. A small, red, wooden star decoration is visible on the right side of the background. The lighting is soft and even, highlighting his face. White text overlays include "JOHN SCHALL" in a large red bar, "EL JEFE'S TAQUERIA" below it, and a quote "We started delivery with" at the bottom center. The overall color palette is bold with red, black, and white, creating a professional and direct atmosphere.
0:01close up taco preparation
An extreme close-up, slightly overhead shot of a person's hands holding a soft tortilla taco filled with ingredients. The primary focus is on the vibrant purple shredded cabbage and a creamy, light orange sauce generously drizzled over a dark, textured filling, possibly fried fish or chicken. The hands are slightly visible at the bottom, holding the taco gently. The background is blurred, suggesting a casual setting. The lighting is bright and even, making the food look appetizing and emphasizing its fresh, rich colors. White text overlay "everybody else, and we were using" appears at the bottom, providing context to the visual.
0:02close up taco preparation alternative
An extreme close-up, slightly overhead shot of a person's hands holding a soft tortilla taco filled with different ingredients. This taco features dark, diced meat pieces mixed with small, white diced onions, all coated in a rich, reddish-brown sauce. The hands are visible, supporting the taco. The background is blurred, maintaining focus on the food. Bright, even lighting enhances the texture and colors of the food, making the different components clearly discernible. White text overlay "everybody else, and we were using" is still present at the bottom, continuing the narrative. The scene emphasizes the variety and deliciousness of the food.
0:04talking head
A medium shot of the same older Caucasian man from Scene 1, continuing his speech. He is positioned slightly off-center to the right, looking directly at the camera. The background consists of a vibrant red wall on the left and light wood paneling on the right, with a red wooden star acting as a subtle decorative element. Soft, even lighting illuminates his face, casting minimal shadows and providing a clear view. White text overlay "all three delivery companies," is displayed at the bottom center. The overall mood is informative and professional, with a consistent visual style from the previous talking head segments.
0:04kitchen food prep
An overhead, slightly angled shot of a busy food preparation line in a commercial kitchen. The camera slowly pans to the right, revealing several stainless steel trays brimming with various Mexican food ingredients, including different kinds of meat (dark brown), rice (white and yellow), chopped vegetables (green), and sauces. A stack of red and white checkered paper containers is prominent in the foreground. A gloved hand, belonging to a kitchen worker, is briefly visible in the background, reaching for an ingredient. Steam rises subtly from some of the hot food trays. The lighting is bright and functional, typical of a professional kitchen environment. The dominant colors are metallic silver from the counter, and the vibrant, appetizing colors of the food ingredients. White text overlay "and we made the decision to go" appears at the bottom.
0:08close up meal bowl
A close-up shot of a colorful and meticulously arranged meal presented in a rectangular white takeout container. The bowl is sectioned and filled with various fresh ingredients: crisp green lettuce, savory dark brown meat, vibrant pink pickled onions, rich purple shredded cabbage, bright red salsa, and yellow-orange diced fruit or vegetables. A distinct green liquid sauce is visible at the bottom of the container. The lighting is bright and natural, beautifully highlighting the fresh appearance and distinct textures of each ingredient. The background is softly blurred, ensuring the meal remains the sole focal point. White text overlay "exclusively with DoorDash." appears at the bottom of the frame.
0:09talking head
A medium shot of the same older Caucasian man from previous scenes, continuing his speech. He is centered in the frame, looking directly at the camera with a thoughtful expression. The background features a solid red wall on the left and light wood paneling with a red wooden star on the right, maintaining a consistent brand aesthetic. Soft, even lighting illuminates his face. White text overlays appear sequentially to reinforce his message: "We were using our own POS" initially, followed by "loyalty program, and the problem". His posture is steady, and he speaks clearly, conveying information about past challenges with their loyalty program.
0:13close up nachos preparation
A close-up, slightly overhead shot capturing the preparation of nachos. A gloved hand, wearing a clear plastic food preparation glove, holds a white paper tray filled with golden-brown tortilla chips. A rich, golden-yellow, creamy cheese sauce is being poured from a metallic silver ladle onto the chips, creating thick, appealing drips and ensuring even coverage. Below the tray, a metal pan containing green, textured guacamole or another vibrant topping is partially visible, hinting at other fresh ingredients. The lighting is bright and warm, emphasizing the appetizing textures and vibrant colors of the food. White text overlay "loyalty program, and the problem" is visible at the bottom of the frame, linking to the spoken narration.
0:14close up meat grilling
An extreme close-up shot capturing large, succulent pieces of meat grilling over an open flame on a metal grate. The meat, possibly marinated steak or fajita cuts, is dark and beautifully seared, exhibiting distinct char marks from the grill. Small, dancing flames and wisps of smoke rise from beneath the grates, indicating intense heat and active cooking, contributing to a dynamic visual. A gas tank and a blue bucket are visible, blurred in the background, suggesting a commercial kitchen or outdoor cooking setup. The lighting is dramatic, with highlights from the flames contrasting with shadows on the meat. The primary colors are the dark browns of the meat, the fiery reds and oranges of the flames, and the metallic grey of the grill. White text overlay "was it only worked for customers" is visible at the bottom of the frame.
0:15close up elote
A close-up, slightly overhead shot of a black spoon scooping up a generous portion of Elote (Mexican street corn) from a small, white paper cup. The bright yellow corn kernels are richly coated in a creamy white sauce, with visible seasoning, possibly chili powder or paprika, sprinkled on top. The background is a softly blurred green surface, resembling a vibrant grass field or artificial turf, providing a fresh and inviting contrast to the warm colors of the food. The lighting is natural and bright, enhancing the texture and appeal of the elote. White text overlay "was it only worked for customers" persists at the bottom of the frame.
0:16extreme close up stretchy cheese
An extreme close-up shot that provides an incredibly detailed view of remarkably stretchy, melted yellow and white cheese. The cheese is captured in the act of pulling away from pieces of what appears to be diced chicken or pork, forming long, delicate, and elastic strands that emphasize its gooey and molten texture. The background is entirely out of focus, rendering it an indistinct blur and making the cheese and meat the absolute sole focus of the scene. The lighting is bright and direct, expertly highlighting the glistening sheen and the impressive elasticity of the melted cheese. White text overlay "that came into the store." is prominently displayed at the bottom of the frame.
0:18talking head
A medium shot of the same older Caucasian man, now centered and looking directly at the camera. The background consists of the familiar solid red wall on the left and light wood paneling with a red wooden star on the right. The lighting remains soft and professional, ensuring clarity. White text overlays appear sequentially: "Going with DoorDash's" first, then "Customer Relations Management," and finally "the CRM program," to explain the new solution. He gestures subtly with his hands as he speaks, conveying emphasis and engaging the viewer while detailing the benefits of the DoorDash CRM.
0:22screen recording website exterior
A screen recording showcasing a mobile website or app interface, designed for food ordering. The top of the screen prominently displays a bright banner for "EL JEFES TAQUERIA" with the subtitle "TACOS BURRITOS PICANTE". The central part of the screen features a clear photograph of the restaurant's exterior, a brick building with large windows and distinct signage, offering a visual representation of the establishment. Below this image, three prominent yellow rectangular buttons are arranged vertically: "MENU", "LOCATIONS", and "ORDER", followed by a bold red button labeled "Order Online". The overall color scheme is vibrant, dominated by yellow, red, and white, creating an inviting and user-friendly aesthetic. A semi-transparent white text overlay "that will tie" is visible across the yellow buttons, providing narrative context.
0:25screen recording menu tacos
A screen recording displaying a mobile website or app interface for food ordering. The top left corner features the circular "EL JEFE'S TAQUERIA" logo. Below this, a large, appetizing image of three soft shell tacos takes center stage, filled with seasoned meat, fresh cilantro, and accompanied by bright green lime wedges, making the food look appealing. Text below the image provides the restaurant's address and detailed online ordering hours. Further down the screen, functional "Delivery" and "Pickup" buttons are clearly visible, allowing users to choose their preferred service. A white text overlay "if you ordered online" appears semi-transparently over the image and address details, linking the visual to the ongoing narration. The interface is clean and predominantly white with black text and some green accents.
0:27screen recording featured items
A screen recording of a mobile food ordering interface, showing a grid of "Featured Items" in a scrolling motion, simulating user interaction. Each item is presented with a small, appealing image of the dish, such as "BURRITOS", "MEXICAN BOWL", "SUPER QUESADILLA", and "CHURROS". Below each image, the price is listed, and a "most liked" tag highlights popular choices. The camera simulates a slow scroll downwards, revealing more options. A white text overlay "if you ordered online and then came in and picked it up" is prominently visible across the middle of the screen, partially obscuring some of the featured items and providing context to the functionality being demonstrated. The background is predominantly white with dark gray text.
0:28screen recording mexican bowl details
A screen recording showing the detailed page for a "MEXICAN BOWL" within a food ordering app. The top of the screen clearly displays the item name, "MEXICAN BOWL," along with its rating and percentage of positive feedback. A large, high-quality photograph of a vibrant and visually appealing Mexican bowl, filled with fresh lettuce, rice, beans, seasoned meat, salsa, and various colorful toppings, occupies the upper half of the screen, making the dish look highly appetizing. Below the image, sections for "Your Recommended options" and "Meat Choice (copy)" are visible, offering customization choices. A white text overlay "and then came in and picked it up" is semi-transparently displayed over the lower part of the image and the option details, explaining the pickup process. The interface is clean, predominantly white with black text, ensuring readability.
0:29talking head conclusion
A medium shot of the same older Caucasian man. He is centered in the frame, looking directly at the camera, delivering his concluding statement with a confident and pleased expression. The background consists of the solid red wall on the left and light wood paneling with a red wooden star on the right, maintaining visual consistency. The lighting is soft and professional. White text overlays appear sequentially to summarize the benefits: "or if you ordered delivery." then "It will all look like El Jefe's," and finally "but it will track 100% now of our sales.". His expression and body language convey satisfaction and confidence in the system's ability to seamlessly integrate and track all sales, regardless of order type.
0:35outro branding
A static graphic screen featuring a solid, vibrant red background. In the center, large, bold white sans-serif text reads "Fuel customer loyalty". Below this, the distinctive white DoorDash logo, a stylized dash mark, is prominently displayed, followed by the text "for Merchants". The text and logo are clean, crisp, and stand out sharply against the bright red background, creating a strong, impactful brand message that reinforces the purpose of the service being advertised. The overall aesthetic is minimalist, modern, and effective, serving as a clear call to action or brand identifier.
