0:00unboxing blue apron An overhead shot frames a partially open cardboard box, branded with 'Blue Apron' in blue text, resting on a beige tiled kitchen floor. Two hands with dark blue painted fingernails enter the frame from the right, pulling open the box flaps to reveal a colorful recipe card inside, featuring an image of two small quiches or tarts. The scene is brightly lit from above, showcasing the warm tones of the tiled floor and the neutral brown of the cardboard. A male talking head appears in a picture-in-picture window at the bottom left, speaking directly to the camera and gesturing with his hands. Text overlays appear sequentially: 'The future of meal delivery services' (black text on a white bar) and then 'This meal delivery service is changing the industry by removing subscriptions entirely.' (black text on a white bar).
0:05adding cheese packet A close-up shot focuses on a pair of hands holding a clear plastic package of 'WHOLLY CLASSIC SHREDDED' cheese over a silver metal baking pan. The pan is on a speckled brown granite countertop. Next to the pan, a wooden cutting board holds a vibrant assortment of chopped red and yellow bell peppers, along with halved cherry tomatoes. The lighting is bright and even, highlighting the textures of the food and the glitter of the countertop. The female hands have dark blue painted fingernails. The male talking head is still visible in the bottom left picture-in-picture window.
0:07adding rice to pan A close-up shot shows hands pouring white, cooked rice from a clear glass measuring cup, branded 'Pyrex', into the silver metal baking pan. The pan already contains an orange-colored paste-like substance at its bottom. The background remains the speckled brown granite countertop, with a glimpse of chopped vegetables. Bright, overhead lighting illuminates the action, creating a clear focus on the ingredients. The female hands are again visible with dark blue painted fingernails. The male talking head remains in the picture-in-picture window.
0:08unloading groceries fridge A medium shot captures a female with long blonde hair, wearing a gray and pink fleece jacket and black pants, bending down to place an orange 'Lean Cuisine' box into a pull-out refrigerator drawer. The kitchen features warm wooden cabinets and stainless steel appliances, with a tiled floor. The woman then stands up, appearing slightly weary or deep in thought, and looks forward. The lighting is ambient and warm, complementing the wooden cabinetry. The male talking head is still present in the bottom left corner.
0:11blue apron box on counter A medium shot shows a Blue Apron branded cardboard box being placed onto a speckled brown granite countertop. The hands of a female, with dark blue painted nails, gently slide the box further onto the counter, aligning it. The background consists of warm wooden kitchen cabinets and a stainless steel oven. The lighting is bright and inviting. Text overlay: 'One company that really stood out to me in 2026 is'. The male talking head is in the picture-in-picture window, continuing his narration.
0:14showing chicken packet A close-up shot focuses on female hands holding a vacuum-sealed plastic packet of 'Boneless Chicken Breast Pieces' over a wooden cutting board filled with an array of colorful, chopped vegetables, including red and yellow peppers and tomatoes. A silver metal baking pan is visible to the left. The background features a striped beige, pink, and white knitted sweater worn by the individual holding the chicken. The lighting is bright and direct, highlighting the freshness of the ingredients. Text overlay: 'Blue Apron with their Assemble & Bake,'. The male talking head is still present in the picture-in-picture window.
0:16squeezing sauce packet A very close-up shot shows female hands squeezing the contents of a red-orange sauce packet into a silver metal baking pan. A small dollop of the sauce is already visible in the pan. The background is a blurred speckled brown granite countertop. The focus is entirely on the hands and the action, with bright lighting. The male talking head continues his narration in the picture-in-picture window.
0:17seasoning chicken A close-up shot captures female hands seasoning pieces of raw, pink chicken breast that are arranged on a white paper towel. A modern, clear and blue electric salt/pepper grinder is used to sprinkle seasoning onto the chicken. The chicken appears cut into small, bite-sized pieces. The background is a blurred view of the speckled brown granite countertop. The lighting is direct, creating sharp highlights on the seasoning. Text overlay: 'a new way to cook at home that skips all the hassle that people complain about.' The male talking head is still visible and narrating in the bottom left.
0:19adding chopped vegetables A close-up shot from a slightly elevated angle shows female hands using a large silver kitchen knife to slide pre-chopped red and yellow bell peppers and halved cherry tomatoes from a light wooden cutting board into a silver metal baking pan. The pan already contains white rice and an orange paste. The cutting board and pan rest on a speckled brown granite countertop. The scene is brightly lit, emphasizing the fresh, vibrant colors of the vegetables. Text overlay: 'You get fresh, pre-chopped ingredients'. The male talking head is in the bottom left picture-in-picture window, narrating.
0:21adding green sauce A close-up shot focuses on female hands squeezing a green liquid from a green plastic squeeze bottle onto the assembled ingredients in the silver metal baking pan. The pan is now filled with a colorful mix of white rice, orange paste, and chopped red and yellow vegetables. The background is a blurred view of the speckled brown granite countertop. Bright, overhead lighting highlights the glossy surface of the sauce. Text overlay: 'that all you have to do is literally assemble it on a pan.' The male talking head is in the bottom left picture-in-picture window, narrating.
0:24covering pan with foil start A close-up shot from a slightly high angle looks down into the silver metal baking pan, which now holds all the colorful, mixed ingredients (chicken, rice, vegetables, sauces). Female hands with dark blue painted nails begin to carefully cover the pan with a sheet of shiny aluminum foil, pulling it over the food. The background is the speckled brown granite countertop. The scene is well-lit, emphasizing the texture of the food and the reflective surface of the foil. Text overlay: 'Prep takes under 5 minutes,'. The male talking head is still present in the bottom left picture-in-picture window.
0:26sealing foil on pan A close-up shot focuses on female hands with dark blue painted fingernails, carefully pressing down on the edges of the aluminum foil to seal it securely over the silver metal baking pan. The pan contains the assembled meal. The hands are prominent in the frame, demonstrating the final step of preparation before cooking. The background shows a portion of a beige, pink, and white striped sweater and the speckled brown granite countertop. The lighting is bright and even. Text overlay: 'and the oven does the rest.' The male talking head is in the bottom left picture-in-picture window, narrating.
0:28app interface scrolling A screen recording displays a mobile application or website interface, showing a list of various meal options with images, titles (e.g., 'Smoky Pork Enchilada Bake', 'Cheesy Baked Chicken & Peppers'), prices, and estimated cooking times. The interface scrolls smoothly downwards, revealing more options. Navigation tabs like 'Meal Kits', 'Assemble & Bake', and 'Pre-Made' are visible at the top. The background is clean and white with blue accents. Text overlay: 'You can order whenever you want, no subscription, no weekly commitment.' The male talking head remains in the bottom left picture-in-picture window, gesturing and providing commentary.
0:31removing cooked meal from oven A close-up shot features female hands, wearing a red and white patterned oven mitt, carefully lifting a hot, baked meal in a silver metal pan from what appears to be an oven or a hot surface. The pan, now uncovered, displays a delicious-looking meal with melted, golden-brown cheese and a rich red-orange sauce covering chicken and vegetables. The pan is then placed onto the speckled brown granite countertop. Steam is subtly rising from the food. Text overlay: 'And right now, they're giving users 50% off their first 3 orders'. The male talking head is in the bottom left picture-in-picture window.
A close-up shot shows female hands using a large silver spoon to serve portions of the cooked meal from the metal pan into a white, ceramic bowl. The pan's contents are a vibrant mix of chicken, rice, peppers, tomatoes, and melted cheese in a rich sauce. Beside the pan, small plastic containers of green guacamole and a white bowl filled with fresh green cilantro are visible. The speckled brown granite countertop serves as the background. The lighting is bright and appealing. Text overlay: 'with free delivery, which is kind of unheard of for a premium food service.' The male talking head is in the bottom left picture-in-picture window.
An overhead close-up shot captures female hands meticulously garnishing two white, ceramic bowls filled with the prepared meal. One hand sprinkles fresh green cilantro over the food, while the other places a vibrant green lime wedge on top of a dollop of guacamole in one of the bowls. The bowls are arranged on a speckled brown granite countertop, with a full lime and a bowl of extra cilantro nearby. The scene is brightly lit, showcasing the fresh, appealing colors of the ingredients. Text overlay: 'There are plenty of meal delivery options out there,'. The male talking head is in the bottom left picture-in-picture window.
0:40uncovering baked meal A close-up shot focuses on female hands with dark blue painted fingernails, carefully peeling back a sheet of shiny aluminum foil from a hot, steaming silver metal baking pan. The pan reveals a richly colored, cooked meal of chicken, vegetables, rice, and sauce, with some melted cheese visible. The background is a speckled brown granite countertop. The rising steam emphasizes the freshness and warmth of the meal. Text overlay: 'but nothing really combines chef-crafted recipes'. The male talking head is in the bottom left picture-in-picture window.
0:42adding cheese to baked meal A close-up shot captures female hands with dark blue painted fingernails, pouring a generous amount of yellow shredded cheese from a clear plastic package directly onto the hot, cooked meal in the silver metal baking pan. The meal, rich in red-orange sauce and visible chunks of chicken and vegetables, is already steaming. The background is the speckled brown granite countertop. The scene is brightly lit, showcasing the texture of the cheese and the colorful food. Text overlay: 'with near-zero prep the way Assemble & Bake does.' The male talking head is in the bottom left picture-in-picture window, narrating.
0:45chopping tomatoes A close-up shot captures female hands using a sharp silver kitchen knife to slice small, red cherry tomatoes on a light wooden cutting board. The tomatoes are halved, and some seeds are visible. The cutting board rests on a speckled brown granite countertop. The lighting is bright and focused on the hands and the chopping action. Text overlay: 'And look, some people genuinely like chopping, prepping, spending hours in the kitchen.' The male talking head is in the bottom left picture-in-picture window, providing commentary.
0:49tired woman in kitchen A medium shot shows a female with long blonde hair, wearing a gray and pink fleece jacket and black pants, standing in a kitchen. She holds an empty silver metal pot and looks upwards with a tired, perhaps exasperated, expression. She then turns and walks away from the camera. The kitchen features warm wooden cabinets, stainless steel appliances, and a tiled floor. The lighting is ambient and warm. Text overlay: 'But for the rest of us?' The male talking head is in the bottom left picture-in-picture window, continuing his narration.
0:51finished meal presentation An overhead shot presents two white, ceramic bowls, each filled with the colorful, prepared meal (chicken, rice, vegetables, guacamole, cilantro, and a lime wedge). The partially eaten meal in the silver metal baking pan is also visible behind the bowls, along with a full lime and a small bowl of extra cilantro. The items are arranged aesthetically on a speckled brown granite countertop. The scene is brightly and warmly lit, highlighting the appetizing presentation of the food. Text overlay: 'Home cooking is evolving fast, and Blue Apron is one of the companies leading the shift.' The male talking head is in the bottom left picture-in-picture window.
0:53blue apron website overview A screen recording shows a mobile application or website interface for 'Blue Apron'. The main display features a prominent title 'Meet the new Blue Apron' and a high-quality image of a Blue Apron branded box overflowing with fresh, colorful vegetables like broccoli, kale, carrots, and peppers. Below the image, there are selectable delivery date ranges (e.g., AUG 11-17). The interface has a clean, light blue and white color scheme. The male talking head is in the bottom left picture-in-picture window, continuing his narration.
0:56call to action offer A full-screen animated graphic with a soft light blue background. The 'Blue Apron' logo is positioned at the top in dark blue. Below it, large, bold text in a slightly darker blue reads 'Enjoy 50% off your first three orders'. A white rectangular box below this text contains 'USE CODE: ONEPAN50'. At the very bottom, smaller fine print reads '*See terms at https://blog.blueapron.com/promo-1'. The text animates into place, creating a dynamic visual presentation. There is no picture-in-picture window; the graphic fills the entire screen.
