0:00Kitchen TalkingHead ProductIntro The scene is a medium shot of a woman and a young man standing in a bright, modern kitchen with white cabinetry and dark countertops. The woman, positioned slightly to the right of the frame, is speaking directly to the camera, gesturing with her hands. She is holding a blue and green "First Day Kids The Multi" vitamin container in her left hand. To her left, the young man is partially obscured, holding a plastic bag containing slices of bread. On the wooden countertop in the foreground, there are two black and white checkered placemats. On the left placemat, two slices of bread are visible next to a vase of white and red flowers. On the right placemat, a white bowl filled with green salad is prominently displayed. The background shows more of the clean kitchen, including a white farmhouse sink and a window with natural light coming through. The lighting is even and bright, casting soft shadows. The overall color palette is clean and fresh, with white, wood tones, and hints of green and red from the food and flowers. Text overlays appear at various points: "I was doing a quick Target run and I realized they carried our favorite First Day vitamins," "A lot of families assume that if their kids are eating well, they don't need a multivitamin," "I've always cooked for my kids and I try to be really intentional about what they eat," "Schedules get busy," "Even when you're cooking at home, kids can miss essential nutrients, especially if they're picky," and "And especially if they're on the go."
0:24Kitchen ProductApplication This medium shot focuses on the woman in the same kitchen setting, now alone. She is adding chopped green ingredients, possibly vegetables, from a clear plastic container into a pink bowl filled with tortellini pasta and diced carrots. The white kitchen cabinetry and dark wooden countertop remain visible. A blue and green "First Day" vitamin container is visible on the checkered placemat to her left, indicating the product's presence. The lighting remains bright and natural. The woman looks directly at the camera, then points a finger towards the viewer, emphasizing her statement. Text overlays read: "That's why we added First Day Kids Multivitamin into our routine."
A close-up shot focuses on the "First Day Kids The Multi" vitamin container, held by the woman's right hand. The container is prominently displayed, showing its light blue and green design with key information and certifications like "NO JUNK" and "NON-GMO." The woman's dark nail polish and gold bracelets are visible. The background is a slightly blurred view of the kitchen countertop and sink, maintaining the home setting. The lighting is bright and highlights the product's details. Text overlays state: "It's made with a blend of 21 organic superfoods and 9 key vitamins without a bunch of unnecessary junk."
0:34Kitchen ProductBenefits The scene returns to a medium shot of the woman in the kitchen, similar to Scene 2, but now she is solely focused on explaining the product. She holds the "First Day" vitamin container in her left hand and uses her right hand for various gestures, emphasizing points. A bowl of tortellini pasta with vegetables is on the placemat in front of her, along with two clear plastic containers of additional chopped ingredients. The bright kitchen with white cabinetry and dark countertops provides a clean and domestic backdrop. The lighting is consistent and bright. She speaks directly to the camera, making eye contact and using expressive facial gestures. Text overlays appear: "They're free of the top 9 allergens and they're made with pectin instead of gelatin," "Colored with real ingredients. Carrots, red bell pepper, black currant," and "It's not about replacing real food, it's about filling the gaps that food can miss."
0:48Kitchen CallToAction Target A very quick, dynamic shot of the woman from the previous scenes, leaning slightly forward over the countertop, holding a fork with some food, and also holding the "First Day" vitamin container. She is smiling and looking directly at the camera, announcing the product's availability. The background is blurred due to camera movement, creating a sense of urgency or excitement. Text overlay: "First Day is now available at Target." The scene transitions quickly with a zoom-in blur effect.
0:49ProductGummiesShowcase This scene features three distinct, quick overhead shots of different First Day gummy vitamins inside their respective blue containers. The first shot shows red raspberry-shaped gummies. The second shot displays yellow/orange gummies. The third shot features dark red, varied-shaped gummies, with a visible "NO JUNK" sticker. Each sub-shot is illuminated by natural light casting distinct shadows, highlighting the texture and color of the gummies. The background is a bright, subtly textured white surface, possibly a countertop. Text overlays sequentially state: "3-in-1 Probiotic," "Calming Magnesium," and "'No Junk' Multi."
A brief, bold visual of the iconic Target logo: a large red circle with a smaller white circle inside, which in turn contains a small red dot. The logo is centered against a pure white background. This is a clear brand identifier for Target.
0:53EndCard ProductDisplay TargetCTA A clean, static end card featuring three "First Day" vitamin containers arranged prominently at the bottom of the frame. From left to right, they are "WOMEN PRE+POST PROBIOTIC" (red), "KIDS THE MULTI" (blue/green), and "TEENS NIGHTTIME RESET MAGNESIUM" (blue/red). Each container has fruit graphics (peach, raspberries, grapefruit) around its base. Above the products, centered against a light blue background, is the text "Real results you Can taste & feel." in a dark blue font. Below the products, a large red button with rounded corners reads "Now available at Target" in white text. The overall aesthetic is clean, vibrant, and on-brand.
