0:00intro phone case problem The scene opens with a medium close-up shot of a young woman speaking directly to the camera, her expression a mix of concern and engagement. She is framed from the chest up, with a soft, warm light illuminating her from the front. The background is a slightly out-of-focus indoor setting, showing a window with blinds on the left, revealing greenery and a white car outside, and a modern black floor lamp with multiple heads on the right. The dominant colors are natural greens from outside, warm whites from the blinds and walls, and the black and white of her top. A text overlay, 'settling for', appears in white on the lower third of the screen. The camera is static.
0:02showing first phone case This is a close-up shot of the same young woman, framed similarly to the previous scene, speaking directly to the camera. Her facial expression shifts to a more conspiratorial smile, as if sharing a secret. The background remains the same indoor setting with the window and lamp, softly blurred. She holds up a light pink phone with a patterned case in her right hand, bringing it into the frame on the right side. The phone case features whimsical, colorful illustrations of cats. A text overlay, 'phone cases. and here's what happens.' is visible on the screen. The lighting is soft and even, highlighting her face. The color palette includes the neutral tones of the room and the vibrant colors of the phone case. The camera remains static.
0:03walking with phone case A medium shot focusing on a female's hand holding a phone, walking outdoors. The hand is holding an iPhone with a light-colored case featuring subtle, intricate purple floral or botanical patterns. The camera follows the hand's movement as it swings naturally while walking. The background is a soft blur of green foliage, suggesting a path or garden setting. The lighting is natural and diffuse, indicating an overcast day or shaded area. A text overlay, 'my phone case', is present at the bottom of the screen. The overall mood is casual and natural, with a focus on the phone case as an everyday accessory.
A close-up, slightly overhead shot shows a female's hands placing an iPhone with a distinct phone case into a light brown leather-like purse or bag. The camera is focused on the hands and the action. The phone case features a pattern of colorful fish, primarily salmon-pink and greyish-blue, set against a light background. The purse's interior appears spacious and simple. The background is blurred, showing a hint of yellow or warm-toned fabric. The lighting is soft and even, highlighting the textures of the phone case and the purse. A text overlay, 'an accessory.', is displayed at the bottom of the screen. The scene conveys the idea of the phone case being an integral part of one's fashion or daily ensemble.
0:05phone case hand close up A close-up shot captures a female hand holding an iPhone with a unique, collage-style phone case. The hand gently rotates the phone to display the design more clearly. The case features a light blue base with various elements like a vintage camera, coffee cups, floral accents, and landscape images, along with the word 'SEATTLE' in cut-out letters. The background is a soft blur of vibrant green ivy or dense foliage, creating a natural, outdoor setting. The natural lighting is bright but diffused, bringing out the colors and details of the phone case. A text overlay, 'can change with', appears at the bottom. The scene highlights the aesthetic appeal and customizability of the phone case.
0:07split screen phone cases This scene presents a dynamic split-screen showing three different instances of the same young woman, each in an outdoor setting, holding up a distinct phone case. The top panel shows her in a dark grey zipped jacket, holding a black phone case with a geometric pattern. The middle panel shows her in a black jacket and red top, holding a pink phone case with a watermelon pattern. The bottom panel features her in a black and white gingham top, holding a clear or light-colored case with floral patterns. All three shots feature natural green foliage and paths in the background, with bright, natural lighting. A text overlay, 'or fit an event.', is placed at the bottom, partially obscuring the woman in the bottom panel. The camera is static in each sub-frame, but the overall effect is a quick montage of options.
0:07talking head pela designs The young woman from the opening scenes is back in a medium close-up, speaking directly to the camera. Her expression is bright and enthusiastic, with a confident smile. The indoor background with the window and lamp is visible, blurred. She is gesturing with her hands as she speaks, emphasizing her points. The soft, warm lighting remains consistent. A text overlay, 'Pela has', appears at the bottom. The color palette is composed of her monochrome top against the neutral room and green outdoor elements.
0:09multiple phone cases overhead An overhead shot displays a collection of colorful phone cases neatly arranged on a white, speckled countertop. In the top left corner, a small picture-in-picture insert shows the young woman speaking, providing a continuous narrative. The main frame showcases five distinct phone cases: a pink one with strawberries, a grey one resembling a cassette tape, a blue one with abstract shapes, a light-colored one with chicken illustrations, and a plain pink one. The lighting is bright and even, highlighting the vibrant designs of the cases. A text overlay, 'of designs that are actually worth switching between.', is placed near the bottom, running across the countertop. The scene emphasizes variety and artistic design.
0:11talking head artwork The scene returns to a medium close-up of the young woman speaking directly to the camera, with a serious but engaged expression. The background is again the blurred indoor setting with the window and lamp. She is emphasizing her points with subtle hand gestures. The lighting is soft and consistent. A text overlay, 'They have real artwork', is shown at the bottom. The visual focus is solely on her, conveying authenticity and quality through her words and expression.
0:12drawing on tablet split screen This scene uses a split-screen effect. The main portion of the screen, taking up approximately two-thirds, shows a close-up of a hand drawing botanical illustrations on a digital tablet with a stylus. Various green leaves and plant stems are visible on the tablet screen, suggesting artistic creation. The top left corner features a smaller picture-in-picture of the young woman speaking, maintaining eye contact. The background behind the tablet is a simple yellow surface. The lighting is bright and even. A text overlay, 'created by actual artists.', is visible at the bottom of the main screen. The scene visually supports the claim of artistic design.
0:13talking head design variety The scene reverts to a medium close-up of the young woman, animatedly speaking directly to the camera. Her facial expression is enthusiastic and confident, punctuated by expressive hand gestures. The familiar indoor background with the window and lamp is softly blurred. The soft, front-facing lighting maintains a warm glow. A text overlay, 'They have every design you could imagine.', appears at the bottom. Her energy and clear articulation emphasize the extensive variety of designs offered.
A close-up, static overhead shot focuses on a clean, white, speckled countertop. The surface is completely empty, providing a neutral backdrop. The lighting is bright and even, casting no harsh shadows. A text overlay, 'And the best part is, they release new designs', is prominently displayed in the lower third of the screen. The scene serves as a transition, setting up the reveal of new designs.
0:16new phone cases overhead This is a close-up, static overhead shot of a white, speckled countertop, now adorned with a selection of five colorful phone cases. The cases are arranged in a neat pattern. Designs include a pink case with red strawberries, a grey case resembling a cassette tape, a blue case with abstract shapes, a light-colored case with chicken illustrations, and a grey case with green leaf patterns. The lighting is bright and uniform. A text overlay, 'new designs weekly,', is shown at the bottom. The scene showcases the freshness and variety of the product line.
0:17talking head new releases A medium close-up shot of the young woman, slightly tighter than previous talking head shots, speaking directly to the camera with a bright, genuine smile. Her expression radiates happiness and excitement. The blurred indoor background remains consistent. The soft, warm lighting accentuates her features. A text overlay, 'so there's always something fun and fresh to discover.', is placed at the bottom. Her energetic delivery emphasizes the continuous appeal of new products.
0:19talking head showing cat case The scene is a medium close-up of the young woman speaking to the camera, her expression shifting from happiness to playful anticipation. She raises her right hand into the frame, holding the light pink phone case with cat illustrations. The blurred indoor background persists. Soft, consistent lighting is used. A text overlay, 'And this cat clown case', appears at the bottom. Her gesture and expression invite the viewer to admire the specific phone case she is showcasing.
0:20close up cat case pointing A close-up shot focuses on a female's hands holding an iPhone with the 'cat clown' phone case. The woman's face is visible but blurred in the background, smiling broadly. Her right hand, with a bracelet, holds the phone vertically, while her left index finger gently points to the design on the case. The background is a soft blur of green foliage, suggesting an outdoor or brightly lit indoor setting. The lighting is soft and flattering. A text overlay, 'is one of my most complimented ones.', is present at the bottom. The scene highlights the specific phone case and its popularity.
0:22extreme close up tapping cat case An extreme close-up shot focuses intently on a female's hands holding the 'cat clown' phone case. The right thumb gently taps or strokes the surface of the case, emphasizing its texture or quality. The background is a bright, speckled white surface, likely the same countertop from earlier scenes, blurred slightly. The lighting is crisp and highlights the details of the phone case design. A text overlay, 'It's cute, fun, and it always puts me in a better mood whenever I see it.', explains the emotional appeal. This shot is meant to draw attention to the tactile experience and visual details of the product.
0:25woman on phone blurry A slightly blurry, dynamic shot shows a woman holding a phone to her ear as if in a conversation, walking outdoors. Her face is partially visible but out of focus, suggesting motion or an intimate, unstaged moment. She is wearing a dark top. The background is an indistinct blur of green foliage, reinforcing the outdoor setting. The lighting appears natural and bright. A text overlay, 'accumulated', is shown at the bottom. The camera follows her motion.
0:26phone case in flower field A close-up shot captures a female hand holding an iPhone with a beige-toned phone case adorned with delicate yellow flowers and small bees. The phone is held vertically against a softly blurred background of white and yellow daisies or wildflowers in a field. The lighting is natural and bright, highlighting the intricate details of the phone case design. A text overlay, 'the collection', is visible at the bottom. The scene evokes a feeling of nature and charm, tying the product to a serene outdoor environment.
0:27woman showing green case A medium shot shows the young woman standing outdoors, holding an iPhone with a dark green, botanical-patterned phone case. She is smiling broadly and extending the phone directly towards the camera. She wears a black puffer jacket. The background is a soft blur of green trees and grass, indicative of a park or natural outdoor setting. The lighting is natural and diffuse. A text overlay, 'I've got some cute and fun ones, some are bold and silly.', is placed at the bottom. Her confident posture and smile project enthusiasm for the product's aesthetic variety.
0:28close up purple floral case A close-up shot focuses on a female hand holding an iPhone with a light beige phone case featuring delicate purple floral patterns. The hand is gently positioned to display the case, with a subtle movement. The background is a soft blur of a black and white gingham pattern, suggesting the woman's clothing. The lighting is bright and even, highlighting the intricate design of the phone case. The shot emphasizes the artistic detail and gentle aesthetic of the product.
0:29close up pomegranate case A close-up shot focuses on a female hand holding an iPhone with a cream-colored phone case featuring vibrant red pomegranate illustrations. The hand is positioned against a dark, blurred background, likely the woman's jacket, making the case stand out. The lighting is soft but direct, highlighting the rich colors and details of the fruit design. A text overlay, 'Check this out.', is visible at the bottom. This scene specifically draws attention to the bold and unique design of this particular case.
0:30close up dark green case A close-up shot of a female hand holding an iPhone with a dark green phone case adorned with a lighter green botanical pattern. The hand slightly rotates the phone, allowing the viewer to fully appreciate the design. The background is a blurred outdoor setting of green grass and trees, adding a natural context. The natural lighting is even and soft. A text overlay, 'It's a', is displayed at the bottom. This shot emphasizes the organic design and texture of the case.
A medium shot captures the young woman sitting comfortably on a grey couch with yellow and white patterned cushions, using a silver laptop. She wears a reddish-orange tank top and dark pants. Her gaze is fixed on the laptop screen, and her body language suggests engagement with her task. The background includes a blurred window and wall, with a hint of natural light coming in. A text overlay, 'that's completely unique to me.', appears at the bottom. The scene transitions from showcasing existing designs to hinting at customization.
0:32laptop screen phone cases selection A close-up shot focuses on a silver laptop screen displaying an e-commerce website with various phone cases for sale. The screen shows a grid of different colored and styled phone cases, with prices and 'Add to Cart' options. A female's hands are visible at the bottom of the frame, typing on the laptop keyboard. The background is a soft blur of the indoor environment. The lighting is bright from the screen, illuminating the hands. A text overlay, 'I made', is present at the bottom. This scene demonstrates the online shopping and selection process.
0:33custom case on laptop This shot shows a female hand holding up an iPhone with a custom collage phone case next to a laptop screen. The laptop screen displays a 'Personalize Your Case' interface, showing a digital preview of a phone case with a similar collage design. The hand positions the real phone case to align with the digital image on the screen, creating a visual comparison. The background is a clean, light-colored surface, possibly the countertop. The lighting is bright and even. A text overlay, 'and upload the photo and bam, it's on my case.', explains the customization process. The scene visually demonstrates the ease of personalized product creation.
0:34close up custom case A close-up shot focuses solely on a female hand holding the personalized collage phone case. The hand gently rotates the phone, showcasing the intricate details of the design, which includes various elements like a vintage camera, coffee cups, flowers, landscapes, and the word 'SEATTLE'. The background is a clean, bright, speckled white surface, likely a countertop. The lighting is bright and direct, highlighting every detail of the custom artwork. The scene emphasizes the quality and personal touch of the customized product.
0:35personalized case on laptop A medium shot displays a female hand holding up a plain, light beige phone case with the name 'lauren' subtly debossed or printed vertically on its side. This is positioned next to a laptop screen which shows a digital preview of the same case with the name 'lauren' on it. The background is a plain, light-colored surface, possibly a countertop. The lighting is bright and even. A text overlay, 'You can personalize your case', is visible at the bottom. This shot emphasizes a different type of personalization, showcasing text customization.
0:36close up plain personalized case A close-up shot focuses on a female hand holding a plain, light beige phone case with the name 'lauren' debossed vertically on its side. The hand slightly rotates the phone, allowing for a better view of the personalized text. The background is a clean, bright, speckled white countertop. The lighting is bright and even, highlighting the minimalist design and the personalized detail. A text overlay, 'or even a name or quote.', is positioned at the bottom. This shot further emphasizes the range of customization options available.
0:37close up child drawing case A close-up shot of a female's hands holding an iPhone with a truly unique phone case featuring a child's colorful drawing. The drawing depicts two smiling stick figures, possibly a mother and child, with vibrant colors against a lined paper background. The hands gently rotate the phone, showcasing the artistic and personal nature of the design. The background is a clean, bright, speckled white countertop. The lighting is bright and even. The scene celebrates creativity and the emotional value of personalized items.
0:38talking head call to action The young woman is back in a medium close-up, speaking directly to the camera with a wide, confident smile. Her expression is bright and inviting, demonstrating enthusiasm. The blurred indoor background persists. The soft, warm lighting is consistent. A text overlay, 'And right now, they're buy one, get one free.', appears at the bottom. Her energetic delivery and direct gaze act as a clear call to action.
0:39blurred phone case offer This scene is a blurred, dynamic shot of the young woman, smiling broadly, holding two phone cases. Her face and the phone cases are intentionally out of focus, creating a sense of movement or excitement leading up to a clearer shot. The indoor background is also blurred. A text overlay, 'buy one, get one free.', is clearly visible at the bottom. The blur adds an element of anticipation to the offer.
0:40talking head two cases The scene returns to a medium close-up of the young woman, now in sharp focus, holding two distinct phone cases. She smiles brightly and looks directly into the camera. In her left hand, she holds the light pink cat-themed case, and in her right, a pink case with a strawberry pattern. The blurred indoor background is consistent. The soft, warm lighting highlights her engaging expression. A text overlay, 'So if you're indecisive like I am, you can get both the cases you've been eyeing.', is visible at the bottom. She playfully addresses the viewer, connecting with them through shared experience.
0:42woman showing brown case A medium close-up shot of a different young woman, smiling and holding an iPhone with a plain brown phone case. She is wearing a light grey long-sleeved athletic top and a subtle necklace. The background features framed black and white cityscape art prints, creating a modern indoor aesthetic. The lighting is bright and even. She looks directly at the camera, presenting the phone case with a friendly expression. A text overlay, 'pelacase.com', is displayed at the bottom. This scene introduces a new persona showcasing a more minimalist case.
0:43woman showing blue ocean case A medium close-up shot of another young woman, smiling and holding an iPhone with a light blue phone case adorned with detailed white ocean-themed illustrations (fish, stingrays, turtles). She is wearing a light-colored cardigan over a dark top. The background is a blurred modern kitchen setting with white tile and wooden cabinets. The lighting is bright and inviting. She looks directly at the camera, presenting the phone case with a pleasant expression. A text overlay, 'pelacase.com', is also present at the bottom. This scene continues to showcase different designs and personas.
0:44woman showing floral case kitchen A medium close-up shot of yet another young woman, smiling broadly and holding an iPhone with a light-colored floral patterned phone case. She wears a light beige cardigan over a dark top, similar to the previous scene, suggesting continuity. The background is a blurred modern kitchen setting, with white subway tiles and warm wooden cabinets. The lighting is bright and friendly. She looks directly at the camera, presenting the phone case with an enthusiastic expression. A text overlay, 'pelacase.com and see what speaks to you.', is visible at the bottom. The focus remains on diverse designs and user appeal.
0:45talking head pointing call to action The original young woman is back in a medium close-up, smiling broadly and energetically pointing directly towards the camera with both hands, as if engaging the viewer in a direct call to action. She wears her black and white gingham off-the-shoulder top. The blurred indoor background remains consistent. The lighting is soft and warm. A text overlay, 'Your phone's ready for a refresh.', appears at the bottom. Her confident and enthusiastic demeanor provides a strong final push for the product.
0:46pela logo and text end card The scene displays a clean, white background with the Pela logo prominently featured in the center. The logo consists of the word 'pela' in a simple, rounded, grey sans-serif font. Below the logo, the text 'pelacase.com' is displayed in a smaller, matching grey font. The lighting is bright and stark, creating a clean, professional aesthetic. The scene serves as a clear branded end card, providing brand recognition and a call to action.
