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Bask and Lather Co

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The story that stopped the SHERRI audience. Real ingredients. Real routines. Healthy hair starts at the scalp. See why millions trust this oil to support stronger, fuller looking hair.

Brand

Bask and Lather Co

AI Analysis

Transcript

0:00And that product became

0:01our number one viral bestseller.

0:03our scalp stimulator hair growth oil.

0:05Oh my God.

0:06Yeah.

0:07And then fast forward to the pandemic, I'm working as a nurse practitioner.

0:10I acquired COVID, I became so sick

0:13that I was literally begging to live.

0:16And then a few weeks later, my hair started to shed and break

0:19and it was really, really devastating.

0:21And I started to use the same exact two oils and my hair came back healthier than ever.

0:26Wow.

0:26Yeah.

0:27You know what, and I love that your company, this is like the the the motivation, but I love that your company is making a difference in people's lives

0:35because it is personal to you. So, especially you and your family.

0:39Can you tell us a little bit more about what this was uh meant to Aaliyah in her journey?

0:44Yeah, so it was really devastating at the time.

0:46Aaliyah was young, she was in school.

0:49She had no hair, so she had to wear a cap to school.

0:52And my mom was worried about kids teasing her.

0:55And now Aaliyah's beautiful, forcy hair is down to her waist.

Text on Screen

0:00AND THAT PRODUCT BECAME

0:01OUR NUMBER ONE VIRAL BESTSELLER 🔥

0:03OUR SCALP STIMULATOR HAIR GROWTH OIL

0:06AND THEN FAST FORWARD

0:08TO THE PANDEMIC I'M WORKING AS A

0:10NURSE PRACTITIONER I ACQUIRED COVID

0:12I BECAME SO SICK THAT I WAS LITERALLY

0:14BEGGING TO LIVE 🥺 AND THEN A FEW WEEKS LATER

0:16MY HAIR STARTED TO SHED AND BREAK AND

0:19REALLY DEVASTATING 💔 AND I STARTED TO

0:21USE THE SAME EXACT 2 OILS AND MY

0:23HAIR CAME BACK HEALTHIER 💪 THAN EVER

0:25SHE'S A BOSS

0:25BASK & LATHER® - GROW IT AND KEEP IT TOO -

0:26YOU KNOW WHAT

0:29YOUR COMPANY THIS IS LIKE THE MOTIVATION

0:31YOUR COMPANY IS MAKING A DIFFERENCE IN PEOPLE'S

0:34LIVES BECAUSE IT IS PERSONAL TO YOU SO

0:37ESPECIALLY YOU AND YOUR FAMILY CAN YOU TELL US A LITTLE BIT MORE

0:40ABOUT WHAT THIS WAS MEANT TO AALIYAH IN HER JOURNEY

0:44SO IT WAS REALLY DEVASTATING AT THE TIME

0:46AALIYAH WAS YOUNG SHE WAS IN SCHOOL

0:48SHE HAD NO HAIR SO SHE HAD TO WEAR A CAP TO SCHOOL

0:50AND MY MOM WAS WORRIED ABOUT KIDS TEASING HER

0:52AND NOW AALIYAH'S BEAUTIFUL 🥰

0:54FORCY HAIR IS DOWN TO HER WAIST

Scenes (6)

0:00woman yellow blazer speaking positive

A close-up to medium shot of a Black woman with dark hair styled in a chic updo with side-swept bangs, wearing a vibrant yellow crinkled-texture blazer over a white top, and a delicate white choker. She is looking slightly to the right, talking with a confident and happy expression, occasionally smiling broadly, revealing healthy teeth. Her makeup is natural, focusing on defined eyes and glossy lips. The background is a soft, blurred studio setting with warm pink and purple tones and geometric patterns. Text overlays appear throughout, such as 'AND THAT PRODUCT BECAME', 'OUR NUMBER ONE VIRAL BESTSELLER' with a fire emoji, 'OUR SCALP STIMULATOR HAIR' (with a quick transition to a shot showing more of her body, revealing her hands clasped in front), and 'AND THEN FAST FORWARD TO THE PANDEMIC'. The overall lighting is bright and even, creating a professional and cheerful atmosphere. A white handwritten 'Sherri' logo is visible on the bottom left corner from 0:05.

0:09woman denim dress listening qr

A medium shot of a Black woman with shoulder-length, light brown hair styled with bangs and flipped ends. She is wearing a dark denim dress with a zipper down the front. She is seated, looking towards the right with a slight smile and her hands together. The background features a large screen displaying abstract pink and white circular patterns, alongside wooden and textured wall panels with geometric designs. A prominent green text overlay reads 'I'M WORKING AS A'. A dynamic, animated QR code is superimposed on the bottom right corner of the screen, subtly pulsing and changing colors. The lighting is soft and studio-like, highlighting her features. The mood is engaged and attentive.

0:09woman yellow blazer speaking challenges

A close-up shot of the same Black woman in the bright yellow crinkled-texture blazer, white top, and pearl choker. She is looking directly towards the interviewer (off-camera to her right), speaking with a varied range of emotions, from serious to a hopeful smile. Her dark hair remains in an elegant updo with side-swept bangs. Her makeup is well-applied, emphasizing her eyes and lips. The background is a blurred studio setting with warm pink and purple hues. Multiple text overlays appear throughout: 'NURSE PRACTITIONER', 'I ACQUIRED COVID', 'I BECAME SO SICK', 'THAT I WAS LITERALLY BEGGING TO LIVE' with a crying face emoji, 'MY HAIR STARTED TO SHED AND BREAK AND', 'REALLY DEVASTATING' with a broken heart emoji, 'AND I STARTED TO USE THE SAME EXACT 2 OILS AND MY HAIR CAME BACK HEALTHIER THAN EVER' with a bicep flex emoji. The lighting is consistent, bright, and even.

0:24product display with graphic

A split-screen composition. The upper half displays a vibrant graphic with the title 'SHE'S A BOSS' in pink and white stylized font, above the brand logo 'BASK & LATHER' which features a hand symbol and plant iconography, and the tagline 'GROW IT AND KEEP IT TOO'. The background of the graphic is a swirling abstract design in teal, pink, and white. The lower half of the screen shows an overhead medium shot of various hair care products from the 'BASK & LATHER' brand arranged neatly on a round wooden table. The products include bottles of oil, jars of cream, and other containers, predominantly in dark colors with gold labels, suggesting high-quality, natural ingredients. The table is placed in front of a wooden shelf containing decorative items, including a vintage-style radio and a speaker. Bright white text overlay reads 'WOW'. The lighting is clear and highlights the product details.

0:25woman denim dress interviewing qr

A medium shot of the Black woman with light brown hair in a denim dress, seated comfortably on a white textured chair. She is actively engaged in conversation, frequently gesturing with her hands, which she often claps or rubs together. Her expression is attentive and encouraging, showing empathy and interest. The background features a large screen with a pink and white abstract pattern, and textured vertical wooden panels with geometric shapes. A dynamic, animated QR code is consistently visible on the bottom right corner of the screen. Multiple text overlays appear, including 'YOU KNOW WHAT', 'AND I LOVE YOUR COMPANY THIS IS LIKE THE MOTIVATION', 'YOUR COMPANY IS MAKING A DIFFERENCE IN PEOPLE'S LIVES BECAUSE IT IS PERSONAL TO YOU SO ESPECIALLY YOU AND YOUR FAMILY CAN YOU TELL US A LITTLE BIT MORE ABOUT WHAT THIS WAS MEANT TO AALIYAH IN HER JOURNEY'. The lighting is soft and warm, creating a welcoming interview setting.

0:43woman yellow blazer speaking daughter story

A close-up shot of the Black woman in the bright yellow crinkled-texture blazer, white top, and pearl choker. Her dark hair is styled in an elegant updo with side-swept bangs. She is speaking directly to the camera (or interviewer off-camera), her expression evolving from serious and empathetic to proud and joyful as she recounts her daughter's hair journey. Her makeup is immaculate, with defined eyes and glossy lips. The background is a soft, blurred studio setting with warm pink and purple tones. Text overlays appear: 'SO IT WAS REALLY DEVASTATING AT THE TIME', 'AALIYAH WAS YOUNG SHE WAS IN SCHOOL', 'SHE HAD NO HAIR SO SHE HAD TO WEAR A CAP TO SCHOOL AND MY MOM WAS WORRIED ABOUT KIDS TEASING HER', and 'AND NOW AALIYAH'S BEAUTIFUL FORCY HAIR IS DOWN TO HER WAIST' with heart-eyes emojis. A small disclaimer text is visible at the bottom of the screen. The lighting is bright and flattering.

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