0:00kid struggling bed A full shot captures a young boy, appearing to be between 8-12 years old, standing next to a bed adorned with a distinctive duvet cover featuring cartoon skulls, stars, and other playful patterns in shades of grey, white, and red. He is dressed in a casual grey t-shirt, black and white plaid boxer shorts, and blue slide sandals. The boy is actively engaged in an effortful movement, leaning over the bed with his arms extended forward and slightly upward, as if trying to pull the duvet or make the bed. To the left, a large window with vertical blinds is visible, allowing natural daylight to illuminate the scene and cast soft shadows. Below the window, a light wooden chest of drawers holds various small items. On the light wooden floor in the foreground, a toy dart gun rests. The overall lighting is bright and natural, emanating from the window. The color palette is dominated by neutral tones from the room's decor and the boy's clothing, with vibrant accents from the duvet and toy. White text overlay is prominently displayed on the screen, reading: 'Folic Acid Didn't Help. MethylFolate did.'
0:04woman and boy explaining A medium shot frames a young woman and a young boy, positioned across from each other in an indoor setting that resembles a child's bedroom or play area. The woman, situated on the left, has dark, curly hair styled in a ponytail and wears a black sleeveless top paired with dark shorts. She is actively gesturing with her hands as she addresses the boy. The boy, positioned on the right, wears a distinctive white t-shirt with prominent yellow and green color-block sections and dark shorts. He mirrors the woman's engagement, using his hands to gesture in response. The background consists of a light grey wall adorned with two colorful, framed children's drawings; one appears to depict construction vehicles, and the other a landscape. A white door with a small blue and white sign, featuring the name 'LORENZO' in white lettering, hangs on it. The lighting is ambient indoor light, appearing slightly dimmer than the previous scene. The color palette is generally neutral with bright, playful accents from the artwork and the boy's shirt. White text overlay covers a significant portion of the screen, stating: 'MTHFR mutations block folic acid from being used in the body—and up to 40% of kids have it.'
0:09product close up handheld A tight close-up shot focuses on a human hand holding a 'First Day Kids' product container. The cylindrical container's design is prominent: a light blue top with the 'first day' logo in dark blue, transitioning to a yellow band, then a green section, and finally a blue and green leafy pattern at the base. Visible text on the container includes 'KIDS DAILY SUPERCHARGE MULTI + SUPERFOODS' and 'GUMMIES + MULTIVITAMIN'. The hand, with a light skin tone, holds the container securely, with fingers gently wrapped around its circumference, presenting the product clearly to the viewer. The background is an out-of-focus, neutral, light-colored surface, possibly a kitchen countertop or similar area, emphasizing the product. The lighting is soft and evenly distributed, highlighting the vibrant colors and details of the product label. White text overlay is placed centrally on the screen, reading: 'First Day Kids Multi uses bioavailable methylfolate—so the nutrients actually do something.'
0:14boy with product cta A medium close-up shot features the same young boy from earlier scenes, estimated to be between 8-12 years old, looking directly at the camera with a bright, genuine smile. He prominently holds the 'First Day Kids' product container in his right hand, extending it slightly towards the viewer as if presenting it. He is dressed in a dark blue short-sleeved t-shirt, with a portion of white text, likely 'NEW YORK', visible on his left shoulder. The background is a plain, light grey wall, which serves as a clean and unobtrusive backdrop, drawing full attention to the boy and the product. The lighting is soft and even, highlighting his cheerful expression and the product's details. White text overlay is displayed on the screen, serving as a call to action: 'Use code FirstDay25 for up to 47% off today.'
