0:00man gasping in bed sleep apnea A close-up shot captures a male figure in bed, writhing and gasping with his mouth open, indicating distress or difficulty breathing during sleep. The lighting is dim and cool, suggesting a nighttime bedroom setting. The camera is positioned slightly above and to the side, looking down at the man's head and upper torso. He is wearing a white t-shirt. On-screen text, 'Sleep apnea', appears in white, sans-serif font, against the dark background, emphasizing the problem. The bed sheets are white or light grey. The overall color palette is dark and cool with blue undertones.
0:03man frustrated in bed An overhead shot shows a man lying in bed, initially looking thoughtful or disturbed, then moving his hands to cover his face, displaying clear signs of frustration and exhaustion. The setting is a dark bedroom, with light streaks resembling window blinds visible on the wall and bed from a cool, artificial light source. The bed is unmade, with white pillows and a blue-grey duvet. The overall color palette is dominated by dark blues and greys. On-screen text progresses from 'Like you stop breathing' to 'in your sleep' and finally 'for minutes at a time hundreds of times every night.' in white, sans-serif font.
0:09man sleeping peacefully text The scene continues with an overhead shot of the man lying in bed, now appearing to be in a deep sleep, breathing gently. His body is still, suggesting a moment of peace, but the preceding context implies this is a temporary state. The bedroom remains dimly lit with cool blue light and shadow patterns. The bed has white pillows and a blue-grey duvet. On-screen text overlays, 'and each time it happens... your brain has to wake up and get you breathing again. You never get to the deep restorative sleep you need.', appear sequentially in white, sans-serif font, explaining the consequences of sleep apnea.
0:15man exhausted daytime A close-up shot of a man from a slightly elevated angle, with his head bowed and hands covering his eyes, conveying intense exhaustion and discomfort. The setting appears to be a brightly lit room, possibly an office or living space during the day, with soft, diffused natural light coming from the background, which is blurred. The man is wearing a denim shirt. The color palette is natural and warm, contrasting with the previous dark bedroom scenes. On-screen text, 'It overdrives your heart, and leaves you completely exhausted all the time.', reinforces the severe impact of the condition.
0:21man preparing cpap A medium shot captures a man sitting up in bed, looking content and preparing a CPAP mask. The room is dimly lit, reminiscent of an early morning or late evening, with soft, warm light from an unseen source. He is wearing a light blue t-shirt. The camera is eye-level, focusing on the man's upper body. The bed has white bedding. On-screen text, 'But sleep apnea is highly treatable.', appears in white, sans-serif font, shifting the tone towards a solution.
0:23man applying cpap A close-up shot shows the man actively putting on the CPAP mask. The lighting remains dim and ambient, creating a private and personal atmosphere. The focus is on his face and hands as he adjusts the mask. On-screen text, 'and now you can even', continues from the previous scene, building anticipation for the solution.
0:24unboxing sleep test kit An overhead shot shows hands opening a cardboard box containing a home sleep test kit. The box is white with the brand 'WatchPAT ONE' visible on a white device inside. A blue box with 'Lofta' printed on it is positioned to the left. The background is a wooden surface, suggesting a home environment. The hands carefully remove a small, white, and pink finger sensor device from the box and place it on a finger. On-screen text, 'test for sleep apnea in your own bed', clarifies the product's purpose and convenience.
0:27man wearing cpap in bed A medium shot shows the man sitting up in bed, now comfortably wearing the CPAP mask, looking forward with a relaxed and perhaps satisfied expression. The room is still dimly lit, evoking a peaceful nighttime or early morning atmosphere. The camera is eye-level, capturing his upper body. He wears a light blue t-shirt and the white CPAP mask. On-screen text, 'with Lofta's home sleep test.', completes the product introduction and call to action.
0:29end card logo and offer A static end card features the Lofta brand logo in large, white, sans-serif font centered on a solid dark blue background. Below the logo, in smaller white text, is the offer: 'At-Home Sleep Test - Just $189'. The simplicity of the design focuses attention on the brand and the value proposition. The color palette is a strong contrast of white text against a deep, dark blue background, aligning with brand aesthetics. On-screen voiceover concludes the message.
