0:00male talking head A medium close-up shot captures a young adult male speaking directly into a microphone, positioned centrally in the frame. He wears a white baseball cap with "MASSIVE APPREESH" in blue capital letters and a light-colored t-shirt. His dark brown hair is visible beneath the cap. The background is a solid, vibrant blue, indicating a studio or podcast setting. He gestures slightly with both hands, palms open and facing upwards, as if explaining something. The lighting is even and soft, highlighting his face. White text overlay on the bottom reads "I mean, that's".
0:02product in hands beach A close-up shot focused on a person's hands holding a small, white, soft-squeeze tube of "HIGHLAND GLACIAL CREAM" against a sandy, sun-drenched beach background. The person has tanned skin, visible tattoos on the arm, and wears several silver rings on their fingers. The tube has a yellow circular logo with a deer head silhouette. The sunlight is bright and warm, creating a soft glow on the skin and product. The background is blurred sand. White text overlay reads "this in your hair".
0:03hair application sunlight An extreme close-up, low-angle shot of a person's head, heavily backlit by a bright, warm sun. The sun creates lens flares and a golden glow around the dark, likely wet hair. Only the outline of the head and the texture of the hair are clearly visible against the bright, blown-out sky. The shot is intentionally blurred and artistic, focusing on the sensation rather than clear detail. White text overlay reads "and it feels good,".
0:04man with surfboard beach A wide shot of a young adult male walking away from the camera on a sandy beach, carrying a white surfboard under his arm and a dark bottle (possibly a drink) in his other hand. He is shirtless, wearing dark shorts, sunglasses, and a light-colored towel draped over his shoulder. The ocean with small waves and distant rocks forms the background under a bright, slightly hazy sky. The sand is light beige. White text overlay reads "it works super well.".
A close-up side profile shot of a young adult male's head, focusing on his textured, wavy dark brown hair and the side of his face. He has a neatly trimmed beard and his eyes are looking downwards, creating a contemplative or satisfied expression. The background is a blurry, light grey and brown textured wall or surface, suggesting an indoor or natural setting like a cave or rock face. The lighting is soft and natural.
0:06male talking head reprise A medium close-up shot of the same young adult male as in the first scene, speaking directly into a microphone. He wears a white baseball cap with "MASSIVE APPREESH" in blue capital letters and a light-colored t-shirt. His dark brown hair is visible beneath the cap. The background is a solid, vibrant blue. He gesticulates with both hands, palms open and facing upwards. The lighting is even and soft. White text overlay on the bottom reads "It's my favorite hair".
0:07product spotlight A close-up shot of a hand holding the white "HIGHLAND GLACIAL CREAM" tube in a dark environment. A bright, focused light source shines directly onto the product, creating a strong highlight and illuminating it against the dark, out-of-focus background. The hand has a red sleeve visible on the wrist. White text overlay reads "It's all good materials".
0:08product application squeeze A close-up shot of hands squeezing the "HIGHLAND GLACIAL CREAM" tube, showing the creamy white product emerging from the opening. The hands are fair-skinned, and one hand wears a silver ring. The background is a very shallow depth of field, blurred warm tones. The lighting is soft and even. The shot transitions slightly to a more blurred focus on the hands and product, emphasizing the application process. White text overlay initially reads "for your flow." then changes to "So it maintains your flow".
0:11man walking smiling street A medium shot of a young adult male walking on a city street, slightly smiling and looking to his left, away from the camera. He wears a dark blue knitted sweater over a white t-shirt. The background is an out-of-focus urban environment with light-colored buildings, trees, and hints of traffic lights, suggesting a daytime, possibly autumn, setting. The lighting is bright and natural. White text overlay reads "while making your flow".
0:13man holds product bathroom A close-up shot of a young adult male holding the white "HIGHLAND GLACIAL CREAM" tube directly towards the camera. He stands in a well-lit bathroom with white tiled walls and a mirror in the background, out of focus. His face is visible behind the product, looking directly at the camera with a neutral but engaged expression. The lighting is bright and even. White text overlay reads "Yeah, it's just a great,".
0:14man wet hair then jacket The scene begins with a close-up shot of a young adult male looking directly at the camera. His dark, wavy hair is visibly wet and styled, and his skin around his cheeks appears slightly flushed. His hands are raised near his head as if he's just finished styling his hair. The background is a bright, white bathroom. This quickly cuts to a medium shot of the same male, now wearing a stylish brown suede jacket over a white t-shirt and dark jeans. He stands with a confident, serious expression, looking directly at the camera. The background is a modern, clean indoor space with a houseplant visible. White text overlay reads "great product. Highland" followed by "Free yourself".
0:16product gel application A close-up shot of hands scooping a bright yellow, viscous gel-like product from a small, black circular jar. The product stretches as a finger pulls it out, showing its sticky texture. The hands are fair-skinned, and one hand wears a silver ring. The background is an out-of-focus, warm-toned textured surface, possibly wood. The lighting is soft and even. White text overlay reads "from all that nasty shit".
0:18competitor products overhead An overhead wide shot showcasing a variety of hair products from different brands, laid out on a dark green wooden surface. The products include shampoos, conditioners, pomades, and waxes in various containers (bottles, jars, tubs) with labels such as "AXE Classic Pomade," "Old Spice High Hold Clay," and "Hair Daddy." Many of these containers are red, black, or white. The lighting is even and bright. White text overlay reads "that harms your hair, your scalp, overall health.".
0:20product tool squeeze A close-up shot of a hand using a small, silver metal key-like tool to squeeze the last bit of product from the bottom of the "HIGHLAND GLACIAL CREAM" tube. The tube is held vertically on a light brown wooden surface. The hands are fair-skinned and wear silver rings. The background is an out-of-focus, light-toned wall. The lighting is soft and even.
