0:00Intro Treadmill Product Shot
A wide, low-angle shot showcases the sleek, dark grey Peloton Tread+ treadmill centered against a stark, dark grey to black gradient background. The treadmill's design is modern and minimalist, featuring a broad running deck and a large, high-definition touchscreen display positioned prominently at the front. The screen shows a live workout session with an instructor actively leading a class. Dramatic, studio-like lighting emphasizes the contours and textures of the treadmill, with subtle highlights creating a sophisticated, premium feel. The overall color palette is monochromatic, dominated by shades of grey and black, with the screen providing the only dynamic burst of light and color. White, sans-serif text overlays include 'PELOTON' at the top, 'The New' and 'Cross Training Series' in large font below the treadmill, and a smaller legal disclaimer at the bottom: 'Peloton All-Access Membership required to access all Peloton content and applicable features on your Peloton hardware.' The camera remains static throughout the shot.
0:02Woman Running Treadmill Back View
A medium shot captures an athletic woman running on a Peloton Treadmill, viewed from slightly behind and to the right, focusing primarily on her legs and lower torso. Her powerful strides are evident as her calves and hamstrings are visibly engaged during the run. The treadmill itself is dark grey, set against a soft, diffused white wall in the background, with a hint of a green plant in a pot to the right, suggesting an indoor, home gym environment. Bright, even lighting illuminates the scene, casting minimal shadows. The treadmill's screen is partially visible, displaying a workout interface with an instructor. White, sans-serif text overlay 'Explore 15+ workout types' appears over her lower body. The color palette is composed of neutral greys and white, with striking pops of bright pink from her sports bra and earthy tones from her running shoes.
0:05Man Running Treadmill Side View
A medium-wide shot presents an athletic man running on a Peloton Treadmill, observed from his left side. The camera frames his upper body down to his knees, capturing his arms bent and legs in full stride, emphasizing the dynamic motion of running. The treadmill's screen is visible on the right, displaying a workout interface with an instructor. The background is a clean, bright white wall, providing a stark contrast. Bright and even lighting illuminates the scene, creating minimal shadows. The white, sans-serif text overlay 'Explore 15+ workout types' continues from the previous scene, placed centrally over the treadmill deck. The color palette is bright and neutral, with the man's light grey top and dark shorts standing out against the white background and black treadmill.
0:06Woman Dumbbell Workout Back View
A medium shot captures an athletic woman performing an overhead dumbbell press exercise, viewed from her back. Her arms are fully extended overhead, holding two black dumbbells. Her well-defined muscular back and shoulders are clearly visible, showcasing strength. The screen of a Peloton Treadmill is subtly visible in the lower left background, displaying a different workout or instructor. The setting is a bright, minimalist room with white walls and a large window in the background, providing diffused natural light, possibly through blinds. A light-colored, low-slung accent chair is also visible in the background. The lighting is bright and even across the scene. White, sans-serif text overlay 'for on and off the Tread' appears centrally, overlapping her lower back. The color palette features the vibrant pink of her sports bra contrasting with her dark leggings and the neutral white and beige tones of the room.
0:09UI Personalized Plans Overview
This scene is a dynamic screen recording showcasing the Peloton app's user interface for 'Weekly personalized plans.' Initially, a frosted glass-like overlay partially obscures a blurred background, which features warm, brown and black tones. A prominent, rounded-rectangle button labeled 'Your plan' and adorned with a lightbulb icon is positioned in the upper left. The overlay then smoothly transitions and expands, revealing a specific workout plan for 'Today: Cardio.' This plan features a fit man standing beside a Peloton Treadmill, titled '30 min Advanced Beginner Run,' and is presented within a clear rectangular card positioned centrally. Below this card, the main text 'Weekly personalized plans' is displayed in large, bold white sans-serif font. The overall UI design is clean and modern, characterized by white text, clear imagery within rounded rectangular workout cards, and a subtle shift in the blurred background to create a dynamic and engaging user experience.
0:11UI Multiple Workout Options
A continuation of the user interface display, this scene presents a horizontal scroll of three distinct workout cards. The leftmost card features an athletic woman holding dumbbells in a bent-over row position, labeled 'Full Body Strength.' The central card shows another woman in a pink workout outfit stretching on a Peloton Treadmill, labeled 'Wed Recovery: Lower Body Stretch.' The rightmost card, partially visible, displays a man on a Peloton Bike, labeled 'Thu Cardio: 30 min Tropical.' Each card has rounded corners and features a small 'Today' or day-of-the-week label in its top left corner. Below these cards, the motivating text 'bring the burn without the burnout' is displayed in large, bold white sans-serif font. The background remains blurred, exhibiting warm, brown, and black tones, slightly darker and more diffused than the previous scene. The camera appears to pan slightly to the right, smoothly revealing more workout options within the interface.
0:13Outro Treadmill Product Shot
This final scene is an exact replica of the introductory shot: a wide, low-angle shot presenting the sleek, dark grey Peloton Tread+ treadmill centered against a stark, dark grey to black gradient background. The treadmill's design is modern and minimalist, featuring a broad running deck and a large, high-definition touchscreen display prominently positioned at the front. The screen shows a live workout session with an instructor. Dramatic, studio-like lighting emphasizes the curves and textures of the treadmill, creating a sophisticated and premium feel. The overall color palette is monochromatic, dominated by shades of grey and black, with the screen providing the only dynamic burst of light and color. White, sans-serif text overlays include 'PELOTON' at the top, and 'Shop Tread+' in large font below the treadmill. A smaller legal disclaimer is at the bottom: 'Peloton All-Access Membership required to access all Peloton content and applicable features on your Peloton hardware.' The camera remains static.
