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Nine priority research areas in biologics for psoriasis await your expertise. Dr. Feldman discusses how your work in cytokine blocking drugs and beyond can advance the field.

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Taylor & Francis Online

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Text OverlayStatic FrameLogo VisibleCuriosity GapProblem-FirstOn-Brand Color PaletteSeriousAcademicTalking HeadDialogue On CameraExpert AuthorityMale PresentConfidentValue PropositionWide ShotVisual HookBenefit-FirstDramaticExplainerEnd Card

Transcript

0:04Our journal focuses on treatment.

0:08There's work being done on the genetics of psoriasis that has helped us understand the underlying cause of the disease.

0:15We don't publish so much of the genetics.

0:17What we're interested in is is practical articles that focus on treatment in dermatology and in this case, in psoriasis in particular.

0:27And there's a lot of that going on.

Text on Screen

0:00WHAT GAME CHANGING RESEARCH IS PUBLISHED IN THE JOURNAL OF DERMATOLOGICAL TREATMENT?

0:00Taylor & Francis Group an informa business

0:04Our journal focuses on treatment.

0:08There's work being done on the genetics of psoriasis

0:10There's work being done on the genetics of psoriasis that has helped us understand

0:12There's work being done on the genetics of psoriasis that has helped us understand the underlying cause of the disease.

0:14We don't publish so much of the genetics.

0:16What we're interested in is, is practical articles

0:20What we're interested in is, is practical articles that focus on treatment in dermatology

0:23What we're interested in is, is practical articles that focus on treatment in dermatology and in this case, in psoriasis in particular.

0:25And there's a lot of that going on.

0:29GAMECHANGER

Scenes (3)

0:00opening question

A static, eye-level, medium shot frames a white rectangular board with a dark brown wooden border, positioned centrally against a rich backdrop of dark wooden bookshelves. The shelves are densely packed with a diverse collection of old books, featuring spines in varying shades of brown, green, and deep red, suggesting an academic or library setting. The lighting is soft and even, highlighting the textures of the books and the clean surface of the white board. On the board, centered, a question is displayed in dark brown serif text: "WHAT GAME CHANGING RESEARCH IS PUBLISHED IN THE JOURNAL OF DERMATOLOGICAL TREATMENT?". In the upper right corner of the screen, a small white logo for the "Taylor & Francis Group" is subtly visible. The overall color palette is warm and earthy, with the crisp white of the board providing contrast. The atmosphere is serious and informative, designed to pique intellectual curiosity.

0:04talking head expert

This scene features a medium close-up, static shot of a male speaker looking directly into the camera, engaging with the viewer. He is positioned centrally in the frame, from the chest up. The background consists of a dark wooden bookshelf, filled with numerous books with various colored spines (reds, browns, greens, blues), rendered with a soft, shallow depth of field, keeping the focus on the speaker. The lighting is bright and even, illuminating his face and casting minimal shadows, giving a professional and clear appearance. Subtitles appear at the bottom of the screen, displaying his spoken words in white text. In the upper right corner, the 'Taylor & Francis Group' logo is consistently present. The color palette is dominated by the speaker's light blue shirt and the warm tones of the books, creating a scholarly yet approachable atmosphere. His facial expression is animated and confident as he speaks.

0:28closing gamechanger text

The scene transitions to a static, wide shot of a large, dark wooden bookshelf that spans the entire frame, from top to bottom and left to right. The shelves are meticulously arranged with a vast collection of books, their spines displaying a rich array of colors including various shades of red, green, brown, and some blue, giving a sense of depth and history. The lighting is soft and diffused, highlighting the intricate details of the book bindings and the wood grain of the shelves. In the central area of the bookshelf, large, three-dimensional, semi-transparent text slowly emerges and comes into focus, spelling out the word "GAMECHANGER." The letters have a metallic or glass-like texture, reflecting ambient light and allowing the books behind them to be partially visible, creating an effect of integration with the background. The 'Taylor & Francis Group' logo remains visible in the top right corner. The visual effect is impactful, emphasizing the key message of the video in a prominent and sophisticated manner.

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