0:00intro talking head baking love
A medium shot of a young Caucasian woman standing in a well-lit, modern kitchen. She is centered in the frame, wearing a dark brown, long-sleeved button-up shirt and light-wash blue jeans. Her long, wavy dark brown hair is down, framing her smiling face. She gestures with her right hand over her chest, conveying warmth and passion, as she speaks directly to the camera about her love for baking. The kitchen background features white shiplap walls, white cabinets, light wood open shelving with kitchenware, and white countertops. A green plant sits on the counter, and a framed abstract blue and white art piece is visible on the wall. The lighting is bright and even, suggesting natural light combined with overhead kitchen lights. The overall color palette is neutral and earthy, with accents of blue and green. The text 'So, I love baking.' appears as a subtitle at the bottom of the screen.
0:02b roll cake close up
A close-up, top-down shot focuses on a freshly baked, square chocolate chip pumpkin snack cake in a metal baking pan lined with light brown parchment paper. The cake has a rich, golden-brown crust, studded generously with dark brown chocolate chips. The surface appears slightly uneven and invitingly textured. Two fair-skinned hands, with short, clean fingernails, gently pull back a corner of the parchment paper, revealing the cake beneath. The wooden cutting board on which the pan rests is also visible, with its warm, natural grain. The background is softly blurred, showing hints of a white countertop and a metal baking rack. The lighting is bright and warm, emphasizing the cake's appealing color and texture. The text 'and sometimes' appears as a subtitle.
0:03talking head eating cake
A medium shot of the same young Caucasian woman in the kitchen, now holding a square piece of the pumpkin chocolate chip cake in her right hand. Her eyes are wide with an expression of delightful surprise and joy, mouth slightly open as if savoring the cake or expressing its deliciousness. Her long, dark brown hair frames her face. The kitchen background remains the same: white shiplap, white cabinets, and open shelves. The lighting is consistent, bright and even. She is looking directly at the camera. The piece of cake is a warm, orange-brown color with visible dark chocolate chips, and appears moist. The text 'other people too.' appears as a subtitle.
0:05talking head dairy free challenge
A medium shot of the woman in the kitchen, similar to the initial shot. She is standing centered, talking directly to the camera, but her expression is slightly more thoughtful or concerned as she discusses the challenges of finding dairy-free recipes. She holds her hands clasped loosely in front of her. The kitchen environment remains consistent, with white shiplap walls, white cabinetry, and open wooden shelves adorned with bowls and jars. A potted green plant sits on the white countertop. The lighting is bright and uniform, creating a clean and inviting atmosphere. The overall color scheme is predominantly white and brown with natural wood tones. The text 'I had to go dairy-free recently, and honestly, finding recipes that work for me has been kind of tough.' appears as a subtitle.
0:09talking head app overlay
A medium shot of the woman in the kitchen. She is animated, smiling, and gestures with her right index finger pointing upwards, then forms an 'okay' sign with both hands, indicating satisfaction. A digital overlay of a smartphone screen appears to her left, displaying a recipe app interface. The app shows a 'Featured' section with various dishes, including 'Bacon Wrapped Pork Tenderloin with Apples', and 'Weeknight Inspiration' categories. The kitchen background is still visible, with white shiplap walls, cabinets, and open shelving. The bright, even lighting highlights both the woman and the app overlay. The text 'But the ATK app has been a total game changer for me.' appears as a subtitle.
0:12b roll mixing batter
A close-up shot from a slightly elevated angle shows a woman's hands mixing a light brown batter in a large, clear glass bowl. A silver whisk is actively swirling the ingredients, creating a smooth, consistent texture. The batter looks thick and creamy. Her long, dark brown hair is visible, framing the top of the shot, and she wears a dark brown long-sleeved shirt. The background is softly blurred, showing a hint of the kitchen environment, likely a white countertop. The lighting is bright and focused on the action in the bowl. The text 'I made their Pumpkin Chocolate Chip Snack Cake the other day,' appears as a subtitle.
0:14b roll adding chocolate chips
A close-up shot shows a woman's fair-skinned hands carefully pouring dark chocolate chips from a clear plastic container into the light brown batter in a large, clear glass bowl. The chocolate chips are small and uniform. Her dark brown long-sleeved shirt is visible. The background is softly blurred, hinting at a kitchen countertop and bright overhead lighting. The action is precise and adds visual texture to the batter. The text 'Snack Cake the other day,' continues from the previous scene as a subtitle.
0:15b roll holding baked cake
A medium shot shows the woman smiling brightly, holding up a metal baking pan containing the finished golden-brown pumpkin chocolate chip snack cake. The cake, still in its parchment paper lining, looks perfectly baked with a rich, textured surface and abundant chocolate chips. The woman's long, dark brown hair flows around her shoulders. She wears the same dark brown button-up shirt. The background is a soft blur of the modern kitchen environment, with white shiplap walls and cabinets visible. The lighting is bright and warm, illuminating her happy expression and the delicious-looking cake. The text 'it was so good.' appears as a subtitle.
0:16talking head gesturing ok
A medium shot of the woman in the kitchen. She is smiling broadly and winks with her left eye while making 'okay' gestures with both hands. Her body language is expressive and enthusiastic, indicating great satisfaction. The kitchen background, with its white shiplap walls and cabinets, is clearly visible behind her. Her long, dark brown hair is down. The bright, even lighting highlights her features and the positive atmosphere. The text 'Like, you would have no idea' appears as a subtitle.
0:17talking head eating cake bite
A medium shot of the woman in the kitchen. She is taking a large bite out of a piece of the pumpkin chocolate chip snack cake, holding it with her right hand. Her eyes are closed in enjoyment, and her expression conveys pure pleasure. The cake is visibly moist and full of chocolate chips. Her dark brown hair is visible, and she wears the same dark brown shirt. The kitchen background, with its bright white elements and open shelving, remains in focus. The lighting is warm and inviting. The text 'it was dairy free.' appears as a subtitle.
0:18talking head showing cake texture
A medium shot of the woman in the kitchen. She holds a small piece of the pumpkin chocolate chip snack cake in each hand, showing them to the camera while speaking. Her expression is confident and pleased. The cake pieces are irregularly shaped, revealing their moist, crumbly texture and the abundant dark chocolate chips. The white shiplap walls and kitchen counters are in the background. Her long, dark brown hair is visible. The bright, clean lighting highlights the texture of the cake. The color palette emphasizes warm browns and the dark contrast of the chocolate. The text 'It was moist and delicious and chocolatey' appears as a subtitle.
0:22extreme close up cake pulling apart
An extreme close-up shot features two fair-skinned hands gently pulling apart a piece of the pumpkin chocolate chip snack cake, revealing its moist, tender interior. The cake is a rich orange-brown color, densely packed with dark chocolate chips. The texture is soft and crumbly, suggesting perfect doneness. The fingers slightly indent the cake as it's pulled, emphasizing its freshness. The background is a very shallow depth of field, hinting at a light brown baking sheet. The lighting is bright and accentuates the cake's delicious appearance. The color palette is dominated by warm brown and orange tones. The text 'I've always liked their recipes' appears as a subtitle.
0:24screen recording scrolling recipe
A close-up shot of a smartphone screen, held vertically by two hands, displaying a recipe details page within the ATK app. The phone is green and appears to be an iPhone. The screen shows a recipe for 'Pumpkin Chocolate Chip Snack Cake', with details like '4.5 (243) ratings', 'Staff Pick' badge, 'Time', 'Yield', and 'Appears in October/November 2019'. The user scrolls down, revealing a 'Why This Recipe Works' section explaining the method and ingredients. Below this, 'Personal Notes' and 'Ingredients' sections become visible, with a list of ingredients such as '1 cup all-purpose flour', '1 tablespoon pumpkin pie spice', and '1/2 teaspoon baking powder'. The background is a softly blurred kitchen setting, including a stovetop. The hands are actively scrolling the page. The text 'because they're easy to follow, and they actually explain what's going on and why.' appears as a subtitle.
0:27screen recording recipe categories
A close-up of a smartphone screen, held vertically, displaying a 'Recently Viewed' section of a recipe app. The screen shows various recipe categories at the top, including 'cookies', 'pumpkin', and 'beef stew'. Below that, two recipe cards are visible: 'Fluffy Dinner Rolls' with a play icon and 4.5-star rating from 676 reviews, and 'Skillet-Roasted Butterflied Chicken' with a 4-star rating from 62 reviews. The text on the screen is clear and readable. The background is white. The text 'The app makes it super easy' appears as a subtitle.
0:29screen recording search dairy free
A close-up of a smartphone screen, held vertically. The screen shows a search bar at the top with the word 'dairy free' typed into it. Below the search bar, three recipe cards are displayed as search results: 'Appeltaart (Dutch Apple Pie)', 'Crispy Pan-Fried Gnocchi with Buttery Onions and Sauerkraut', and 'Bauernfrühstück (German Farmer's Breakfast)'. Each recipe card includes a small image, the recipe title, and a bookmark icon. The text 'to find recipes' appears as a subtitle.
0:30screen recording more dairy free
A close-up of a smartphone screen, held vertically. The screen displays a list of dairy-free recipes after a search, with prominent titles like 'Vegan Baja-Style Cauliflower Tacos' and 'Vegan Buffalo Cauliflower Bites'. Each recipe includes an appetizing image, a rating, and a 'Staff Pick' badge for some. The overall interface is clean and user-friendly, with options to filter for 'Recipes', 'Products', 'Articles', 'Classes', and 'Videos'. The text 'for any diet or restriction, and their ingredient reviews' appears as a subtitle.
0:32screen recording vegan cheese article
A close-up of a smartphone screen, held vertically, displaying an article titled 'Cheese-Plate Vegan Cheeses'. The article discusses the evolution of vegan cheese and includes a byline by 'Sara Zatopek'. A red notification box, highlighted, provides an 'Update, October 2024' recommending a specific vegan brie alternative. The text is clear and readable. The screen has a clean, white background. The text 'find the best dairy-free alternatives that' appears as a subtitle.
0:35screen recording vegan cheese products
A close-up of a smartphone screen, held vertically, showing a 'Top Picks' section featuring various vegan cheese products. Two products are prominently displayed: 'Vtopian Peppercorn Brie' (a rectangular block in clear packaging with a white label) and 'Treeline Sea Salt & Pepper Plant-Based French-Style Cheese' (in a green box). Each product has its name, details like 'Vegan', 'Gluten-Free', 'Lactose-Free', and weight. The background is white. The text 'actually work.' appears as a subtitle.
0:36talking head holding cake pan
A medium shot of the woman in the kitchen, smiling brightly at the camera while holding the metal baking pan with the pumpkin chocolate chip snack cake. The cake, still lined with parchment paper, is a warm golden-brown with dark chocolate chips visible on its surface. Her long, wavy dark brown hair is down. She wears the dark brown button-up shirt. The kitchen background is softly blurred, showing white shiplap walls and cabinets. The lighting is bright and cheerful, highlighting her positive expression. The text 'So if you're trying' appears as a subtitle.
0:37talking head eating showing cake
A medium shot of the woman in the kitchen. She first takes a bite of the pumpkin chocolate chip snack cake, expressing enjoyment, then quickly holds up a small piece of the cake in each hand to the camera, showcasing its texture. Her mouth is full in the first part, then she smiles. Her long, dark brown hair is visible. The kitchen background, with its white elements and open shelving, remains consistent. The bright, warm lighting illuminates her and the cake. The text 'to find good recipes that fit your diet and taste amazing,' appears as a subtitle.
0:38outro talking head call to action
A medium shot of the woman in the kitchen, similar to the opening and other talking-head shots. She stands centered, looking directly at the camera, smiling warmly, and speaking enthusiastically. She gestures naturally with her hands, sometimes pointing with her index finger, emphasizing her points about the app. The kitchen background is consistent, with white shiplap walls, white cabinets, light wood open shelves, and a plant on the counter. The lighting is bright and consistent, creating a friendly and inviting atmosphere. The overall color palette is clean and natural. The text 'definitely download the ATK app. You get 14 days free and 37% off your first year. So, come discover your next favorite recipe.' appears as a subtitle, changing with her speech.
