0:00products on checkout belt A medium shot captures two cylindrical First Day product containers resting side-by-side on a stainless steel supermarket checkout conveyor belt. The container on the left, labeled 'KIDS THE MULTI' in green and white, has a bright green base. The one on the right, labeled 'KIDS NIGHTTIME RESET MAGNESIUM' in purple and white, has a lavender base. Both feature the 'first day' logo prominently at the top. In the blurred background, a dark grey point-of-sale system with a screen and card reader is visible, suggesting a retail environment. The lighting is bright and even, typical of indoor retail spaces. A white text overlay 'First Day,' is centered at the bottom of the frame. The overall color palette is dominated by the product packaging colors (green, purple, white) and the metallic sheen of the conveyor.
0:01hand picking up product at checkout A dynamic shot from a first-person perspective shows a person's right hand, wearing a black smartwatch and bracelets, reaching into the frame to pick up the purple 'First Day Kids Nighttime Reset Magnesium' container from the checkout conveyor belt. The hand moves the product upwards and slightly to the right, beginning to lift it from the frame. The stainless steel conveyor belt and a blurred cash register and checkout area remain visible in the background, reinforcing the retail setting. The lighting is consistent with the previous scene, bright and functional. A white text overlay 'now available at Target' is centered at the bottom, appearing as the hand moves. The camera subtly shifts with the hand's motion.
0:02child with gummy and cup A cheerful young girl is framed in a medium shot, smiling widely as she holds a small, orange-brown gummy in her right hand, seemingly about to drop it into a bright blue plastic cup held in her left. She wears a cozy, light green cable-knit sweater. Her curly dark hair is pulled up into a high bun, with some wisps escaping. Behind her, a rustic-looking, framed chalkboard hangs on a light-colored wall, with 'B-DAY' and 'MONROE' written in white chalk. The lighting is soft and natural, suggesting an indoor home environment. The mood is happy and playful. A white text overlay 'They're gummies that' appears at the bottom. The color palette is soft, with the green sweater, blue cup, and white wall dominating.
0:03child giving thumbs up In a continuation of the previous scene, the same young girl is shown from the waist up, beaming at the camera. She enthusiastically gives two thumbs up, her smile still wide and genuine. She is still wearing the light green cable-knit sweater and her curly hair remains in a bun. The chalkboard with 'B-DAY MONROE' is visible in the background against the light wall. The lighting remains soft and even. A white text overlay 'and actually' is displayed at the bottom of the screen, complementing her positive gesture. Her body language conveys excitement and approval, reinforcing a playful and happy tone.
0:04women walking on beach A bright, outdoor wide shot features two women walking along a sandy beach with the ocean waves gently breaking in the background. The woman in the foreground, with long blonde hair and wearing a dark blue denim jacket with sunglasses perched on her head, smiles directly at the camera. She appears to be of adult age, possibly late 20s to early 30s. The second woman, with blonde hair, is slightly behind and to the right, wearing a light purple sweater and dark pants, looking out towards the sea. The sky is clear and blue, and the natural sunlight creates a warm, inviting atmosphere. A white text overlay 'easy for kids and adults' is positioned at the bottom of the frame. The overall mood is serene and positive, showcasing an aspirational lifestyle.
0:05hand holding multivitamin gummies An overhead close-up shot focuses on an open palm holding a cluster of approximately 10-12 amber-colored, slightly irregular, round gummies. The skin of the hand appears fair. In the blurred background, a blue plastic cup with a light blue and green flamingo design sits on a white speckled countertop. The lighting is bright and direct, highlighting the texture and color of the gummies. A white text overlay 'The multivitamins have a blend of 21 superfoods,' is displayed across the lower third of the screen. The scene emphasizes the product's visual appeal and ingredients.
0:08adult offering gummy to toddler A close-up shot from an overhead angle shows an adult's hand offering a single, amber-colored gummy to a young toddler. The child, approximately 2-3 years old, is wearing a red long-sleeved shirt and has a light blue pacifier in his mouth. He is seated at a light brown wooden table, eagerly reaching for the gummy with both hands. The child's hands are small and chubby, reflecting his age. Part of a blue and green children's balance bike is visible on the floor next to the table. The lighting is bright and natural, creating a warm, inviting atmosphere. A white text overlay 'Plus key vitamins' is positioned at the bottom of the frame.
0:09child eating gummy A close-up shot captures a young girl, approximately 3-4 years old, sitting on a light wooden floor, putting a small gummy into her mouth. She has shoulder-length brown hair and is wearing a white t-shirt with thin, horizontal pastel stripes (pink, blue, green) and pink pants. Her mouth is slightly open as she places the gummy inside, and her expression is focused and content. The background is a blurred, light-colored hallway with a white door frame visible, indicating an indoor home setting. The lighting is soft and even, highlighting her features. A white text overlay 'to support development, mood, and energy' is placed at the bottom of the frame, explaining the benefit of the product she is consuming.
0:11adult offering magnesium gummies to boy An overhead close-up shot features an adult's hand offering two dark reddish-purple gummies to a young boy. The boy, approximately 3-4 years old, is wearing a long-sleeved green top adorned with colorful cartoon construction vehicles (dump trucks, excavators) and dark pants. He looks down at the gummies in the adult's hand with a curious and slightly intrigued expression, then gently takes them. The setting appears to be an indoor home environment, with a light wooden floor visible beneath. The lighting is soft and natural. A white text overlay 'The calming magnesium' is displayed at the bottom of the frame, identifying the product. The interaction is gentle and nurturing, emphasizing the child-friendly aspect of the product.
0:13child sleeping peacefully A serene close-up shot shows a young girl, approximately 3-4 years old, sleeping peacefully on her side in a bed. Her dark brown hair is spread across a white pillow. She is partially covered by a soft grey blanket, with a glimpse of a grey and white leopard print collar from her pajamas. Her eyes are closed, and her face is relaxed, conveying a sense of deep calm and rest. The background is composed of soft white bedding, suggesting a comfortable and quiet bedroom environment. The lighting is gentle, possibly natural light from a window, enhancing the tranquil mood. A white text overlay 'are perfect for nighttime' is positioned at the bottom of the frame.
0:14extreme close up gummies An extreme close-up focuses on two dark purple, bell-shaped gummies stacked on top of each other, held delicately between an adult's thumb and index finger. The gummies have a textured, almost rippled surface. The background is a soft blur of light blue and yellow hues, which helps the dark gummies stand out sharply. The lighting is very bright and focused, emphasizing the product details and texture. A white text overlay 'They're melatonin free,' is displayed across the lower third of the screen, providing key product information. This shot is designed to highlight the specific form and appearance of the magnesium gummies.
0:15older child in bed with blanket A close-up shot shows an older young girl, approximately 6-8 years old, lying comfortably in a bed. She has light brown hair and is nestled under a soft, white textured blanket, wearing light purple pajamas with a white spotted pattern. Her eyes are open but she appears drowsy and relaxed, holding a small, light-colored plush toy near her face. An adult hand gently strokes the blanket near her. The bedding includes a light blue pillow with a cartoon character (possibly Stitch from Disney's Lilo & Stitch). The lighting is soft and ambient, creating a cozy and comforting bedroom atmosphere. A white text overlay 'they support sleep without the grogginess or side effects' is positioned at the bottom of the frame.
0:18product held outside target store A person's hand holds the green 'First Day Kids The Multi' product container prominently in the foreground, slightly out of focus. The container is centered vertically, showcasing its branding and design. In the background, a large red Target store entrance is clearly visible under a bright, clear blue sky. Cars are parked in the lot, and distant buildings suggest a typical retail park environment. The natural sunlight is bright, casting clear shadows. A white text overlay 'Don't miss out' is visible at the bottom of the frame. The scene combines product promotion with brand association, linking the vitamins directly to Target.
0:19product held up outside target The camera executes a slow push-in, bringing the green 'First Day Kids The Multi' product container into sharp focus, held in a person's hand against a blurred background of a Target store. The product, a cylindrical container with green and white labeling and raspberry illustrations, is centered and prominent. The background retains the red Target facade, parked cars, and clear blue sky, now more out of focus but still identifiable. Bright natural sunlight illuminates the scene. A white text overlay 'on this Target offer for First Day' appears at the bottom, directing the viewer's attention to a specific promotion. The camera movement and focus draw the viewer's eye to the product and the offer.
0:20placing products in target basket A first-person point-of-view shot looks down into a red Target shopping basket. A person's hand, wearing a dark long-sleeved shirt and a black smartwatch, enters the frame from the left and places the green 'First Day Kids The Multi' container into the basket. Immediately following, the hand places the purple 'First Day Kids Nighttime Reset Magnesium' container next to it. The basket has a black handle and a white grid pattern on its side. The floor beneath is white tile, typical of a supermarket aisle. The lighting is bright and even, indicating an indoor retail setting. A white text overlay 'You can buy one and get one free right now' is at the bottom, conveying an active promotion. The camera is handheld, moving slightly with the action.
0:22pushing target basket The first-person point-of-view continues, looking down into the red Target shopping basket, now containing both the green 'First Day Kids The Multi' and purple 'First Day Kids Nighttime Reset Magnesium' containers, along with some black hair ties. A hand with a black smartwatch is visible as it grips the basket handle, pushing the basket forward. The white tiled floor of the supermarket aisle is visible beneath. The lighting remains bright and even. The action implies continued shopping after placing the products. The white text overlay from the previous scene, 'You can buy one and get one free right now', is still present, reinforcing the ongoing offer.
0:23gummies in blue container red An overhead close-up shot peers into a bright blue plastic container, revealing it to be filled with numerous red, berry-shaped gummies. The gummies are glossy and appear slightly translucent, suggesting a soft, chewable texture. The edges of a hand are barely visible at the top and bottom, holding the container steady. The background is a blurred, light-colored surface. The lighting is direct and clear, emphasizing the vibrant red color of the gummies. A white text overlay '3-in-1 Probiotic' is presented at the bottom of the frame, identifying the specific product type. The focus is entirely on the visual appeal and quantity of the gummies within their container.
0:24gummies in blue container amber This overhead close-up shot is identical in framing and container to the previous one, but now showcases amber-colored, roundish gummies filling the blue plastic container. The gummies are uniform in size and have a smooth, glossy surface, distinguishing them from the red ones. The hand edges remain subtly visible, holding the container. The background is a blurred, light surface, and the lighting is direct, highlighting the rich, golden-brown hue of the gummies. A white text overlay 'Calming Magnesium' is displayed at the bottom of the frame, clearly labeling this specific product type. The scene continues to emphasize the product's visual appeal and variety.
0:25gummies in blue container red again Another overhead close-up shot returns to the blue plastic container, once again filled with the red, berry-shaped gummies, similar to the first gummy close-up. The gummies are glossy, slightly translucent, and appear to have a soft texture. The edges of a hand are barely visible at the top and bottom, holding the container steady. The background is a blurred, light-colored surface. Direct and clear lighting enhances the vibrant red color. A white text overlay '“No Junk”™ Multi' is presented at the bottom of the frame, providing another label for the product, highlighting its 'No Junk' attribute. The scene reiterates the visual appeal of these specific gummies.
A stark, minimalist static shot features the iconic red and white Target bullseye logo centered on a clean white background. The logo consists of two concentric red rings with a solid red circle in the middle. The composition is simple and bold, immediately recognizable. The lighting is bright and even, casting no shadows, creating a flat graphic appearance. There are no other elements or text present, focusing solely on brand identification. The clean aesthetic emphasizes the brand's direct and recognizable image.
0:27final product offer graphic A clean, bright graphic serves as the end card, featuring three First Day product containers arranged diagonally on a white surface with a light blue patterned background. From left to right: 'WOMEN PRE+POST PROBIOTIC' (red and white), 'KIDS THE MULTI' (green and white), and 'TEENS NIGHTTIME RESET MAGNESIUM' (purple and white). Each container is adorned with relevant fruit graphics (peaches, raspberries, grapefruit slices) scattered around its base. At the top, in large blue text, is the value proposition: 'Real results you can taste & feel.' At the bottom, a prominent red button with white text declares: 'Buy 1 Get 1 Free at Target'. The overall color palette is vibrant and clean, leveraging brand colors and the freshness of the fruit. The lighting is even and studio-like, highlighting product details. This static scene functions as a clear call to action.
