0:00before after eye comparison The scene opens with a close-up shot of a woman's face, focused on her left eye. Her right eye is covered by her left hand, which has black nail polish and a silver ring. The left eye shows natural lashes, appearing less voluminous. The lighting is soft and even, highlighting her fair skin with a natural blush on her cheeks. Her hair is reddish-brown and styled with loose waves framing her face. A white brick-like textured wall is visible in the soft-focus background. White text overlays the bottom of the screen, stating, 'Wanna take your lashes from this'. The camera is static, capturing the subtle movement as she prepares to reveal the effect of the mascara.
0:01product introduction and reaction The scene continues with a medium close-up of the woman, now holding a bright green mascara tube up to her face. She smiles broadly, revealing shiny, plump lips, and then makes a 'kiss' face towards the camera, suggesting satisfaction and playfulness. Her left eye, which was previously natural, now has mascara applied, creating a noticeable difference in volume and length compared to her right eye, which still appears natural. The background remains a softly lit, textured white wall. White text overlays at the bottom introduce the product: 'Meet KUSH Big Hit Volumizing Mascara.'. The lighting remains soft and flattering.
0:04mascara application A tight close-up shot focuses on the woman's right eye as she meticulously applies the green-handled mascara wand to her lashes. The camera maintains a steady, eye-level perspective, allowing viewers to clearly see the mascara brush coating each lash. Her skin is clear, with a noticeable blush on her cheekbone. The background remains a soft, out-of-focus white textured wall. The action is precise and demonstrates the ease of application, enhancing the lashes immediately upon contact. The lighting is bright and even, ensuring all details of the application are visible.
0:06explaining formula benefits The woman is shown in a medium close-up, holding the green mascara tube in her left hand near her cheek. She looks directly at the camera and speaks, articulating the product's benefits. Her right hand is relaxed, resting near her chin, showcasing her black-painted nails and tattooed forearm. The text 'It's a clean buildable volumizing mascara' is overlaid at the bottom of the screen. The background is consistent with the textured white wall. Her expression is confident and engaging as she elaborates on the product's qualities. The lighting is bright and soft, illuminating her face and the product clearly.
0:09no flake smudge clump droop The camera remains in a medium close-up on the woman, who continues to speak directly to the viewer. She holds the green mascara tube in her left hand. Briefly, she touches her lower right eyelid with her right index finger, indicating the eye area as she discusses the product's long-lasting qualities. The background is the same textured white wall. Text overlay appears at the bottom: 'that won't flake, smudge, clump, or droop for up to 12 hours.' Her expression is earnest and reassuring, emphasizing the reliability of the mascara. The lighting highlights her clear complexion and the product.
0:12cloud fiber technology explanation The woman is centered in a medium close-up, explaining the advanced formula. She holds the bright green mascara tube horizontally across her face, just below her eyes, then slowly rotates it to showcase the 'KUSH MASCARA' branding and other text on the tube. Her gaze shifts between the camera and the product, ensuring clarity in her explanation. The background remains the soft, textured white wall. Text overlays the bottom: 'That's because we meticulously engineered the formula with weightless Cloud Fiber Technology.' The lighting is consistent, providing a well-lit view of both the subject and the product details.
0:16innovative cloud fibers demonstration In a medium close-up, the woman elaborates on the Cloud Fiber Technology. She first gestures with both hands, forming loose fists with her fingers curled inwards, then spreads them open to indicate lightness. Her hands are adorned with black nail polish and multiple rings, and her tattooed forearms are visible. She then holds the green mascara tube in her left hand, positioned near her shoulder, while continuing to speak directly to the camera. The background is still the textured white wall. Text appears at the bottom: 'Unlike traditional fibers that weigh lashes down, these innovative and cloud-like fibers puff up lashes for instant light-as-air volume and lift that lasts all day.' Her expression is enthusiastic, conveying the revolutionary nature of the product.
0:22layering mascara benefit The woman is featured in a medium close-up, talking directly to the camera. Her face shows the mascara now fully applied to both eyes, enhancing their definition and volume. She is holding the vibrant green mascara tube in her left hand near her shoulder. The background remains the consistent textured white wall. Text overlays at the bottom: 'You can dial it up with as many layers as you want because we packed the formula.' Her expression is friendly and encouraging, highlighting the buildable aspect of the mascara. Soft, even lighting illuminates her face, emphasizing her eye makeup.
0:27before after split screen eye This scene presents a split-screen view, horizontally divided. The top half shows a close-up of a bare eye with natural, sparse eyelashes, labeled 'BEFORE' in white text. The bottom half displays the same eye, now with dramatically volumized and lengthened lashes, labeled 'AFTER' in white text. The background for both is a consistent, softly lit skin tone. White text over the 'AFTER' section reads, 'with conditioning hemp seed oil.' The framing is an extreme close-up, allowing for a detailed comparison of the lash transformation. The lighting is uniform and bright, clearly showcasing the effect. The images are static, highlighting the visual change.
0:30hemp seed oil benefit The woman is back in a medium close-up, holding the green mascara tube in her left hand and looking directly at the camera. She talks about the conditioning properties of the mascara, particularly mentioning hemp seed oil. Her expression is pleasant and informative. The background is the familiar textured white wall. Text overlays at the bottom: 'So lashes stay soft and nourished—never stiff or crunchy.' The lighting is soft and consistent, keeping her face and the product well-defined as she speaks, emphasizing the comfort and care aspects of the product.
0:34murumuru seed butter benefit This scene is a medium close-up of the woman, who continues to explain the mascara's ingredients and benefits. She holds the vibrant green mascara tube in her left hand near her shoulder. Her expression is confident and knowledgeable as she details the lash-fortifying properties of murumuru seed butter. The background remains the consistent textured white wall. Text overlays the bottom: 'It's also infused with lash-fortifying murumuru seed butter, which helps fortify and strengthen lashes.' The soft, even lighting continues to flatter her complexion and the product, ensuring clear visibility of her expressive face and the mascara tube.
0:39mascara brush reveal The camera maintains a medium close-up on the woman. She holds the bright green mascara tube in her left hand and, with her right hand, slowly pulls out the mascara wand, coated in black product. She looks directly at the camera, initiating the discussion about the wand. Her expression is engaging, setting up the next feature explanation. The background is the textured white wall. Text overlays at the bottom: 'Now let's talk about this brush.' The lighting is soft and consistent, providing a clear view of the product and her actions.
0:41mascara brush demonstration In a medium close-up, the woman holds the mascara wand vertically in her right hand, placing it in front of her nose to highlight its tapered shape and crisscross bristles. She then holds the wand and the mascara tube together in her left hand, gesturing with the brush as she explains how it catches and coats every lash. Her expression is confident and illustrative, emphasizing the brush's design and effectiveness. The background remains the textured white wall. Text overlays at the bottom: 'It's got a tapered shape and crisscross bristles to catch and coat every single lash. So it thickens lashes from root to tip.' The lighting is even, ensuring the details of the brush are clearly visible.
0:45final call to action The woman is in a medium close-up, holding the bright green mascara tube horizontally in both hands, positioned below her chin. She looks directly at the camera, offering a final encouraging remark. Her expression is cheerful and inviting. The background is the consistent textured white wall. Text overlays at the bottom: 'Now go live your look.' The lighting is soft and even, highlighting her face and the product as she delivers her closing statement, encouraging viewer engagement.
The scene transitions to a static black screen. In the center, the brand logo 'Milk MAKEUP' is prominently displayed in white, bold, sans-serif typography. Below the logo, also in white text, is the call to action: 'SHOP NOW AT ULTA BEAUTY | SEPHORA | MILKMAKEUP.COM'. The composition is clean and minimalist, focusing entirely on brand recognition and directing viewers to purchase locations. The lighting is digital, presenting crisp white text against a solid black background. There are no active characters or camera movements.
