0:00intro gummy bear hook The scene opens with a close-up shot of a young man, framed from the chest up, against a light beige wall in an indoor setting. He has wide, expressive eyes and his mouth is slightly open, conveying a look of exaggerated surprise or concern. He is holding a single dark green gummy bear between his thumb and forefinger, presenting it towards the camera. The lighting is soft and even, suggesting indoor artificial light. Dominant colors are the man's dark green t-shirt, the brown of his hair, and the light beige background. Large, bold black text overlays the top portion of the screen, reading 'Can't 💩 Eat these 🧆' with emojis for poop and broccoli. Below the man, smaller white text says 'gummy bears for your gut health'. The camera remains static throughout this shot, focusing intently on the man and the gummy bear.
0:02product introduction veggies The scene continues with a close-up of the same young man, still in the indoor setting with a light beige wall. He holds a bright green, branded pouch of 'Grüns Superfoods Greens Gummies' prominently in his left hand, angling it slightly towards the camera. His face remains highly expressive, eyes wide and mouth open, looking directly at the viewer with an almost manic intensity, emphasizing the product. The lighting is consistent with the previous scene, soft and frontal. The text overlay from the previous scene has changed to a larger, more dramatic black font, stating 'IF YOU DON'T EAT YOUR VEGGIES...' with a broccoli emoji. Below this, in smaller white text, it says 'Grüns super greens'. The dominant color palette includes the vibrant green of the product packaging and the man's t-shirt, contrasting with the neutral background. The camera is static.
0:05feature breakdown nutrients This scene is a split-screen shot. The bottom half shows the young man from the previous scenes, continuing his expressive monologue, holding the green 'Grüns' product pouch in his left hand. He gestures with his right hand, pointing upwards and around, as if indicating the items on the top screen. The top half dynamically displays a series of overhead flat lay compositions of various healthy foods, each associated with a specific vitamin or mineral. As the man speaks, text overlays like 'Vitamin A', 'Vitamin C', 'Vitamin D', 'Iron', 'Copper' appear in sequence over the food images. The food compositions are colorful and varied, including fruits, vegetables, meat, dairy, and nuts. The lighting is bright and even on both screens. The overall color palette is a mix of natural food colors and the vibrant green of the product. The camera is static, but the top split screen changes content rapidly.
0:11objection handling taste The scene is again a split-screen. The bottom half features the same young man, but his facial expression has shifted to one of exaggerated disgust, with a wrinkled nose and squinted eyes, as if tasting something unpleasant. He holds the 'Grüns' pouch with both hands, scrunching it slightly, emphasizing his point. The top half of the screen displays a close-up, overhead shot of a spoon filled with dark green powder, reminiscent of a 'greens powder' supplement. This visual serves as a contrast to the product being promoted. White text overlays the bottom of the screen saying 'disgusting greens powders'. The lighting remains consistent, and the camera is static.
0:14objection handling price This is another split-screen shot. The bottom half shows the young man, his expression now one of wide-eyed surprise and a slightly open mouth, indicating a positive revelation or relief. He continues to hold the 'Grüns' pouch. The top half features a dynamic shot of a stack of US dollar bills, fanned out to show their quantity, rapidly appearing and disappearing, symbolizing high cost. White text overlays the bottom of the screen, stating 'extremely expensive'. The lighting is consistent, and the camera remains static. The interaction between the man's expression and the visuals aims to debunk the notion of the product being too costly.
0:17product reveal individual packets The scene returns to a close-up of the young man, framed from the chest up, against the light beige wall. He holds the large green 'Grüns' product pouch, reaching into it with his right hand. He then pulls out two smaller, individual serving packets of the 'Grüns' gummies, holding them up for the camera to see. His expression is enthusiastic and engaging, making eye contact with the viewer. The lighting is soft and even. A small, white legal disclaimer text is present at the very bottom of the screen, covering the full width. The dominant colors are the greens of the packaging and the man's shirt, contrasting with the background. The camera is static.
0:20end card call to action The scene transitions to a full-screen motion graphic end card. The background is a solid, vibrant gradient green, ranging from darker to lighter shades. Centered on the screen is a single green 'Grüns' Superfoods Greens Gummies single-serving packet, shown in a slightly 3D perspective. Around this central packet, several dark green gummy bear shapes float and rotate gently, creating a playful, dynamic effect. At the top of the screen, in bold yellow text, is the phrase 'Your Daily Greens Made Easy!'. At the bottom, also in yellow text, is a clear call to action: 'Try them today! gruns.co' with a shopping cart icon preceding the website address. The overall color palette is dominated by various shades of green and bright yellow. The camera is static, but the gummy bears are animated, giving a sense of depth and movement to the static product image.
