0:00blurred product text intro The frame is split horizontally. The upper half is a vibrant yellow background, dominated by the distinctive red 'Bojangles' logo positioned at the top center. The lower half features a heavily blurred, golden-brown sausage biscuit held by a hand, suggesting motion or an impending focus shift. A prominent white, curved arrow points downwards towards this blurred product. Large, white, sans-serif text reading 'PAIR YOUR' is horizontally centered within the yellow section, acting as an initial prompt. At the very bottom, a thin strip of yellow and white diagonal stripes is visible, overlaid with small, white disclaimer text stating 'Available at participating locations for a limited time.' The lighting is bright and even, creating a cheerful atmosphere. The dominant color palette consists of bright yellow, red, and warm, indistinct browns from the blurred food.
0:01product reveal text addition The scene maintains the horizontal split frame composition. The upper half is a consistent vibrant yellow background with the familiar red 'Bojangles' logo at the top. The lower half now presents a Bojangles Sausage Biscuit in sharp, appetizing focus, still held by a hand. The biscuit is perfectly golden-brown, with a visibly flaky and slightly irregular texture, characteristic of a homemade biscuit. A thick, dark brown sausage patty is nestled between the two biscuit halves, exhibiting a savory, cooked appearance. The white, curved arrow persists, pointing towards the biscuit. The large, white, sans-serif text in the yellow mid-section has expanded to read 'PAIR YOUR SAUSAGE BISCUIT'. Bright, even lighting highlights the textures and colors of the food. The color scheme continues to be dominated by bright yellow, red, and the warm, inviting browns of the biscuit and sausage. The disclaimer text 'Available at participating locations for a limited time.' remains at the bottom on the yellow and white striped pattern.
0:02split screen pairing This scene transitions to a vertical split-screen format. The top segment of the screen displays a Bojangles Sausage Biscuit being actively lowered into the frame from above, held by a hand, creating a sense of dynamic action. The lower segment of the screen features an identical Bojangles Sausage Biscuit, static and perfectly framed in sharp focus. Both biscuits are golden-brown, flaky, and appear freshly baked, with dark, glistening sausage patties nestled between their halves. The red 'Bojangles' logo remains at the top on a yellow background. White, sans-serif text, now stating 'WITH A SAUSAGE BISCUIT', is centrally placed, overlaying both split screens. A white curved arrow points upwards from the text towards the descending biscuit in the upper frame, reinforcing the pairing concept. The lighting is consistently bright and natural, enhancing the food's appeal. The color scheme continues with bright yellow, red, and the rich browns of the food. The small white disclaimer text 'Available at participating locations for a limited time.' persists at the bottom on the yellow and white striped pattern.
0:06deal offer product display The entire background of the frame is a vivid, solid yellow. The red 'Bojangles' logo is centered at the very top. To the left side of the frame, a large, bold graphic announces a deal: a prominent red '2' is stacked above 'FOR' (also in red), which in turn sits above a large red '$' symbol and an even larger red '4'. This effectively communicates a '2 for $4' offer. To the right, two Bojangles Sausage Biscuits are perfectly stacked, slightly offset to showcase their individual layers, and are in sharp, appetizing focus. Each biscuit is a golden-brown, flaky, and round pastry, with a thick, dark brown, savory sausage patty nestled between the halves. Below the '2 FOR $4' graphic, in white sans-serif text, is the phrase 'FOR A LIMITED TIME', adding a sense of urgency. The lighting is bright and studio-like, ensuring maximum visual clarity and appeal of both the text and the product. The dominant color palette is a striking combination of bright yellow and red, complemented by the warm browns of the food.
0:08brand outro call to action The scene shifts to a full-frame solid, deep red background, offering a strong brand statement. The white 'Bojangles' logo is prominently displayed at the top center. Below the logo, in bold yellow, sans-serif text, are the words 'THE CAROLINA LEGEND'. Directly underneath, 'ESTD' is followed by a stylized yellow outline of the state of North Carolina, then '1977', reinforcing the brand's heritage and origin. Towards the bottom center, a clear call to action appears in a slightly smaller yellow font: the underlined phrase 'ORDER NOW' accompanied by a bold yellow downward-pointing arrow. The lighting is uniform and soft, ensuring legibility of all textual and graphic elements. The color palette is starkly red and yellow, which are the primary brand colors, creating a cohesive and impactful closing message.
