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Dermalogica

dermalogica.com

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HookProblem SetupTalking HeadDialogue On CameraText OverlayFemale PresentConfidentUGC StyleProblem-FirstSeasonal ContextFace First FrameSolution RevealProduct First FrameLogo VisibleEnthusiasticValue PropositionExplainerAgitationProof PointBefore AfterStatistic MentionDisclaimer PresentFeature BreakdownBenefit-FirstCall To ActionExcited

Transcript

0:00The newest addition to my body care routine that literally made me throw out the rest of my products

0:04is Dynamic Skin Sculptor Serum.

0:08This is a serum that made me take body care seriously.

0:12This does it all.

0:14And I mean it does it all.

0:16I have to throw in the clinical results right here because it's what got me excited.

0:20It helps to tighten skin, tone skin, sculpt skin, but it also helps to reduce the appearance of crepey looking skin.

0:26And to round all of that out, it visibly energizes my skin to make it look the healthiest it's ever looked.

Text on Screen

0:00the newest addition to my body care routine

0:01that literally made me throw out the rest of my products

0:03is Dynamic Skin Sculptor Serum

0:05this is a serum that made me take body care seriously

0:08this does it all

0:09and I mean it does it all

0:10before + after

0:10before

0:10after 7 day

0:10I have to throw in the clinical results right here

0:10*Tightening results on underarm after 7 days. Internal study, 20 subjects, 2 applications per day for 2 weeks.

0:12because it's what got me excited

0:13helps to tighten skin

0:15tone skin, sculpt skin

0:16but it also helps to reduce the appearance of crepey looking skin

0:19and to round all of that out

0:20SHOP now at dermalogica.com

0:20it visibly energizes my skin

0:22to make it look the healthiest it's ever looked

Scenes (6)

0:00intro talking head problem setup

A young woman is featured in a medium close-up shot, speaking directly to the camera. She has long, dark brown hair with subtle highlights, parted down the middle, framing her face. She wears a bright royal blue button-up cardigan. Her right hand gestures subtly at chest level. The background reveals a modern, warm-toned indoor living space, with light beige walls, a white ceiling, and a modern spherical light fixture partially visible in the upper left. A glimpse of a Christmas tree with white lights is seen in the far right background. The lighting is soft, even, and warm, likely from overhead fixtures and natural light. White text with a black outline appears on the lower third of the screen, initially stating 'the newest addition to my body care routine' which then transitions to 'that literally made me throw out the rest of my products'. Her expression is engaging and confident.

0:03product introduction with graphic

The scene continues with the same young woman in a medium close-up, speaking directly to the camera. Her attire (blue cardigan, dark hair) and the modern living space background remain consistent. She points her right hand upwards, and a graphic overlay of a tall, cylindrical Dermalogica 'Dynamic Skin Sculptor Serum' bottle appears vertically in the upper right portion of the frame, floating beside her head. The bottle is dark gray with a maroon cap, clearly displaying the brand name. The white text overlay at the bottom dynamically changes from 'is Dynamic Skin Sculptor Serum' to 'this is a serum that made me take body care seriously'. Her expression is enthusiastic and persuasive, highlighting the product.

0:08talking head emphasizing benefits

The young woman continues to speak directly to the camera, still in a medium close-up. The Dermalogica product graphic disappears from the frame. The camera subtly performs a slow push-in, bringing her slightly closer to the viewer. She uses both hands to make open-palmed, emphatic gestures in front of her chest. Her dark hair and blue cardigan remain unchanged. The modern living space background is fully visible again. The white text overlay at the bottom transitions from 'this is a serum that made me take body care seriously' to 'this does it all' and then 'and I mean it does it all'. Her facial expression is animated and emphasizes the product's comprehensive benefits.

0:10before after proof point

The scene holds the slightly closer medium close-up of the young woman speaking to the camera. Her blue cardigan and long dark hair are visible. A large graphic overlay appears centrally, partially obscuring her face and upper body. This graphic displays a 'before + after' comparison of a person's arm, demonstrating skin tightening results. The 'before' image is at the top, and the 'after 7 day' image is at the bottom. Small white text at the very bottom of the graphic specifies '*Tightening results on underarm after 7 days. Internal study, 20 subjects, 2 applications per day for 2 weeks.' The graphic features a dark maroon border. The white text overlay at the bottom of the screen reads 'I have to throw in the clinical results right here because it's what got me excited'. Her expression is excited and validating as she presents the proof point.

0:13feature breakdown talking head

The 'before + after' graphic overlay disappears, and the young woman is once again fully visible in the slightly closer medium close-up. She continues to speak directly to the camera, using a variety of expressive hand gestures to elaborate on the product's benefits. Her long, dark brown hair and bright blue cardigan are still her prominent features. The modern living space background is now completely unobscured. The white text overlays at the bottom of the screen change dynamically throughout this segment, detailing the product's functions: 'helps to tighten skin', 'tone skin, sculpt skin', and finally 'but it also helps to reduce the appearance of crepey looking skin'. Her facial expressions are engaged and informative, reflecting the detailed explanation she provides.

0:19call to action talking head

The scene concludes with the young woman in the same medium close-up, speaking directly to the camera with sustained confidence and enthusiasm, utilizing hand gestures to emphasize her concluding remarks. Her long, dark brown hair and blue cardigan remain consistent. The modern living space background is visible behind her. A static white text overlay 'SHOP NOW at dermalogica.com' with a black outline appears prominently at the top center of the frame and remains until the end. Concurrently, the white text overlay at the bottom dynamically changes from 'but it also helps to reduce the appearance of crepey looking skin' to 'and to round all of that out it visibly energizes my skin' and finally to 'to make it look the healthiest it's ever looked'. The warm, diffused lighting setup is maintained.

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