0:00woman outside aldi with bag
The scene opens with a wide shot of a smiling young woman standing in the parking lot in front of an ALDI grocery store. The ALDI logo, featuring a large red 'A' and blue stripes against a yellow background, is prominently displayed on the store's facade above her. The building is modern with large glass windows and grey concrete. The parking lot is asphalt with yellow painted lines. The sky is overcast and bright, suggesting daytime. The woman gestures outward with both hands, holding a large, colorful ALDI shopping bag with a rainbow design. To the left, another person pushes a shopping cart in the background, walking away from the store. The overall lighting is soft and natural. Dominant colors are the brown of her jacket, blue of her jeans, the bright colors of the shopping bag, and the grey and red of the store sign. Text overlay at the bottom reads: 'Every ALDI difference is designed to save you money.'
0:01hand unlocking shopping cart
This is a close-up shot focusing on a woman's hand as she inserts a small silver coin into the coin slot of an ALDI shopping cart's locking mechanism. The shopping cart handles are visible, made of grey plastic with red accents. Several other carts are stacked behind it, creating a blurred background of metal grids. The lighting is natural and bright. The hand has manicured nails with dark red polish. The background suggests an outdoor area, possibly near the entrance of a grocery store. The color palette is predominantly metallic grey, red, and the warm skin tone of the hand. Text overlay at the bottom continues from the previous scene: 'Every ALDI difference is designed to save you money.'
0:02grocery store refrigerated aisle
The scene shows a medium wide shot of a brightly lit refrigerated section within a grocery store. The camera is positioned slightly above eye level, looking down a long aisle filled with various packaged food items, predominantly meats and cheeses, on multiple shelves. The shelves are silver and well-stocked. Above the shelves, white tiles adorn the wall, with green lettering that reads 'QUALITY' and 'HEALTHY SAVINGS' indicating different sections. The fluorescent ceiling lights are visible, casting a bright, even light across the entire area. The dominant colors are the bright white and greens of the store signage, the silver of the shelves, and the varied colors of product packaging. Text overlay at the bottom reads: 'Because who doesn't love a good deal?'
0:03adding brie to cart
This is an overhead shot looking directly down into the interior of a metal shopping cart. A woman's hand, wearing a brown puffer jacket sleeve, places a small, round container of 'Brie' cheese with a red and gold label into the empty cart. The cart's metal mesh grid is clearly visible. The lighting is bright and even, typical of indoor supermarket lighting. The background beyond the cart is a blur of the store floor and other items. The dominant colors are the metallic grey of the cart, the brown of the jacket, and the red/gold/white of the brie packaging. Text overlay at the bottom reads: 'Because who doesn't love a good deal?'
0:04adding blue cheese to cart
The shot remains overhead, looking down into the shopping cart. The previous brie container is now visible at the bottom of the cart. The woman's hand, still in the brown puffer jacket, places a second, similar round container, this time labeled 'Blue Cheese' with a blue and white design, into the cart next to the brie. The metal grid of the cart is prominent. The supermarket's bright, uniform lighting illuminates the scene. The color palette is consistent with the previous shot, adding the blue and white of the new cheese packaging. Text overlay at the bottom reads: 'With ALDI exclusive products,'.
0:05adding meat and salmon to cart
This overhead shot continues inside the shopping cart, which now contains the brie and blue cheese. The woman's hand, still in the brown puffer jacket, adds two more items: a tray of ground meat wrapped in clear plastic, and a package of 'Norwegian Atlantic Salmon'. These items are placed carefully into the cart, showing the growing selection of groceries. The bright, overhead lighting of the supermarket is consistent. The color palette now includes the pinks and reds of the meat and salmon, alongside the existing blues, whites, and golds. Text overlay at the bottom reads: 'With ALDI exclusive products,'.
0:06picking up bread
A medium shot shows the woman bending down to select a package of bread from a shelf in a supermarket. She is positioned slightly to the right of the frame, facing the shelves. The shelves are stacked with various bread products in cardboard boxes and plastic bags. Fluorescent strip lighting runs across the ceiling, providing bright, diffused illumination. The flooring is a light concrete. The dominant colors are the brown of her jacket, blue of her jeans, the muted browns and whites of the bread packaging, and the grey of the floor. Text overlay at the bottom reads: 'you skip those big brand markups'.
0:07picking up apples
A medium shot captures the woman reaching up to select a bag of red apples from a display in a supermarket. She is standing slightly to the left of the frame, with her back mostly to the camera. The produce section is well-lit with bright fluorescent lights, highlighting the fresh, vibrant red and green colors of the fruits. The shelves behind her are stacked with various produce in plastic bags and cardboard boxes, with some signage like 'Superfresh organics'. The overall color palette is bright and natural, dominated by the reds of the apples, greens of other produce, and the brown of her jacket. Text overlay at the bottom continues: 'you skip those big brand markups'.
0:08adding more items to cart
This overhead shot once again looks into the shopping cart, which is now accumulating more items. The woman's hand, still in the brown puffer jacket, places additional groceries into the cart. The contents of the cart are becoming quite full, showing various packaged foods, fruits, and cheeses. The bright, even lighting from the supermarket ceiling is consistent. The color palette is a mix of product packaging colors against the metallic grey of the cart. Text overlay at the bottom reads: 'and score all of your family favorites'.
0:08smelling lettuce
A medium shot frames the woman in a supermarket aisle, standing in front of a refrigerated display of greens and produce. She is holding a plastic-wrapped head of lettuce or similar green vegetable up to her nose, smelling it with a soft, content expression. Her eyes are closed slightly, indicating enjoyment or careful inspection. The refrigerated section is brightly lit, with reflections on the glass. The background shows more shelves of produce and the store's ceiling with fluorescent lights. The dominant colors are the green of the produce, the brown of her jacket, and the general cool tones of the refrigerated section. Text overlay at the bottom reads: 'without the splurge. It's smarter shopping,'.
0:09pushing cart down aisle pov
This is a first-person perspective shot, mimicking someone pushing a shopping cart down a grocery store aisle. The top of the metal shopping cart handle is visible at the bottom of the frame. The camera moves forward, showing the blur of various products on shelves on either side of the aisle. The shelves are well-stocked, displaying a wide array of packaged goods. The fluorescent lighting of the store creates bright, even illumination. The overall color palette is diverse, reflecting the packaging of many different products. An ALDI logo is overlaid in the center of the screen, and text reads: 'It's an ALDI thing.'
0:10full shopping cart moving
An overhead shot looking into a shopping cart, which is now brimming with a diverse selection of groceries including produce, packaged goods, and cheeses. The cart is in motion, being pushed forward, causing a slight blur to the background as the aisles pass by. The metal grid of the cart is prominent, and the colorful ALDI reusable shopping bag is placed inside, visible over the items. Bright, overhead fluorescent lighting fills the store. The color palette is a vibrant mix of product packaging colors and the bright rainbow of the ALDI bag. An ALDI logo is overlaid in the center of the screen, and text reads: 'It's an ALDI thing.' Below that, 'it's better prices and it just makes sense.'
0:11placing bread in cart by window
A medium shot captures the woman placing a package of bread into her shopping cart. She is positioned near large windows that show a glimpse of the exterior, including other buildings and an overcast sky, suggesting she is near the front of the store or checkout area. She is leaning slightly over the cart. The interior lighting is bright and mixes with the natural light from the windows. The cart is already quite full of items, including the colorful ALDI bag. The overall color palette is a mix of indoor and outdoor tones, with the brown of her jacket, blue of her jeans, and the varied colors of groceries. An ALDI logo is overlaid in the center of the screen, and text reads: 'It's an ALDI thing.' Below that, 'it's better prices and it just makes sense.'
0:13woman dancing outside aldi
The final scene returns to a wide shot of the smiling woman outside the ALDI store, this time in the parking lot next to a row of shopping carts. She is dancing playfully and happily, holding the colorful ALDI shopping bag over her shoulder. The ALDI logo is prominently featured on the store's facade in the background. The sky is still overcast. The woman's joyful expression and dance movements convey satisfaction and lightness. The lighting is soft and natural. Dominant colors are the brown of her jacket, blue of her jeans, the vibrant rainbow of the shopping bag, and the ALDI brand colors. An ALDI logo is overlaid in the center of the screen, and text reads: 'It's an ALDI thing.' Below that, 'Shop ALDI for savings.'
