0:00product introduction hands The scene opens with a close-up, eye-level shot of a pair of hands holding two identical, cylindrical white product sticks vertically. The hands are manicured with bright red nail polish, and the background is blurred, showing soft indoor lighting. Each stick has 'MILK MAKEUP' printed vertically in black text. The fingers are delicately positioned, presenting the products towards the camera. The lighting is soft and even, highlighting the smooth texture of the white packaging. A white text overlay reads 'shimmer not glitter', centered in the frame. The overall color palette is minimalist with the striking red nails and product branding.
0:01product reveal hands A slightly closer, eye-level shot focuses on a single white product stick being held by a hand. The hand, with vivid red nail polish, uses a thumb to push up the product from its base, revealing the shimmering, solid balm within. The background is blurred, maintaining focus on the product and the hand's action. Soft, diffused lighting illuminates the product, making the texture of the balm visible. The text 'shimmer not glitter' remains as a white overlay. The framing emphasizes the user-friendly nature of the stick, showcasing the mechanism for product extrusion.
0:02products on surface A medium close-up, eye-level shot presents two opened product sticks resting on a clean, light-colored marble surface. The background is a plain, light grey wall, creating a minimalist backdrop. The left stick reveals a shimmery golden-bronze balm, while the right stick shows a shimmery pearlescent white balm. Both balms have a slightly domed, jelly-like texture. The lighting is bright and even, casting subtle shadows on the marble, emphasizing the products' textures and colors. A white text overlay 'cooling water jelly' is displayed prominently. The scene highlights the different shades and the unique texture of the product.
0:03product reveal face background This close-up shot shows a hand, with red polished nails, pushing up a single white product stick, revealing the pearlescent white balm. The focus is sharp on the product and hand. In the softly blurred background, a female face with a gentle smile is visible, suggesting anticipation or satisfaction. Natural light from a window illuminates the scene, creating soft highlights on the hand and the product. A white text overlay reads 'cooling water jelly'. The framing connects the product's reveal with the user's positive experience, even in the blurred background.
0:04face application cheekbone A medium close-up, profile shot of a young woman applying the pearlescent white product stick directly to her right cheekbone. Her dark brown hair is pulled back, allowing her face and the application process to be clearly visible. She is wearing a light-colored, possibly white or cream, ribbed sweater. Strong, directional natural light from the left side of the frame creates bright highlights on her skin and the product, and casts soft shadows, defining her facial contours. A white text overlay 'multidimensional shimmer' appears. The action is smooth and deliberate, highlighting ease of use.
0:05face blending and smile A medium close-up shot focuses on the woman's face as she gently blends the product into her right cheekbone with her ring finger. Her dark brown hair frames her face, and she looks towards the camera with a subtle, pleased smile. The bright natural light from the left emphasizes the luminous effect of the product on her skin, creating a glow along her cheekbone. The background remains a soft, blurred indoor setting. The text overlay transitions from 'multidimensional shimmer' to 'no glitter no mess'. Her relaxed expression and the smooth blending action convey satisfaction and ease of application.
0:08product swatch on hand This close-up, overhead shot focuses on the back of a hand as the pearlescent white product stick is smoothly swiped across the skin. The hand is positioned on a plain white surface, providing a clean and bright canvas. The product leaves a subtle, shimmery streak on the skin, demonstrating its texture and effect. The lighting is bright and even, highlighting the skin's texture and the product's finish. A white text overlay 'smooth and stays put' is visible. The scene clearly illustrates the product's application and immediate visual result.
0:09body application shoulder A medium close-up shot captures the woman applying the pearlescent white product stick to her bare shoulder and collarbone area. Her dark brown hair is down, partially covering her shoulder. She is wearing a light-colored, off-the-shoulder ribbed sweater, which is slightly pulled down to reveal the skin. Strong natural light from the left creates a dramatic play of light and shadow, highlighting the contours of her shoulder and collarbone. The product glides smoothly, demonstrating application on a larger body area. A white text overlay 'smooth and stays put' is present. The scene emphasizes versatility of application.
0:11gold product on surface A medium close-up, eye-level shot shows a single white cylindrical product stick with the shimmery golden-bronze balm exposed, standing upright on a clean, light-colored marble surface. The background is a plain, light grey wall, providing a simple, unfocused backdrop. The golden balm glistens under bright, even lighting, showcasing its glittery texture. A white text overlay 'hydrating • buildable' is displayed, highlighting key product features. The scene serves to visually introduce the alternative shade and its properties.
0:12gold product reveal hands A close-up, eye-level shot focuses on a hand, with red nail polish, holding the white cylindrical product stick containing the golden-bronze balm. The hand skillfully pushes up the balm with the thumb, revealing its shimmery texture more clearly. The blurred background shows soft indoor lighting. A white text overlay 'hydrating • buildable' is prominently displayed. The framing emphasizes the product's mechanism and the distinct golden shade, connecting it to the previous scene's introduction of the gold balm.
0:13face application gold cheek A medium close-up, profile shot of the young woman applying the golden-bronze product stick to her right cheekbone. Her dark brown hair is down, partially framing her face. She is wearing a light-colored ribbed sweater. The strong natural light from the left casts defined shadows and highlights, emphasizing the glow the product imparts. A white text overlay 'hydrating • buildable' is presented. The action is smooth and precise, demonstrating the ease of applying the golden shade to the face.
0:15face touch showing glow A medium close-up shot captures the woman gently touching her right cheekbone with her ring finger, showcasing the applied product. Her dark brown hair is down, and she looks towards the camera with a soft, pleased expression. The natural light from the left creates a beautiful shimmer on her cheek, highlighting the product's effect. The background is a softly blurred indoor setting. A white text overlay 'cheeks • eyes • lips • body' appears, suggesting multiple application areas. Her gesture and expression communicate satisfaction with the product's luminous finish.
0:16body application chest A medium close-up shot, from a slightly lower angle, features the woman applying the product to her décolletage and upper chest area. Her dark brown hair cascades over her shoulders. She wears a light-colored, off-the-shoulder ribbed sweater, which is pulled down to expose her skin. Strong natural light creates high contrast, making the product's shimmer stand out on her skin. A white text overlay 'cheeks • eyes • lips • body' is displayed. The camera focuses on the ease of application and the widespread usability of the product across different body parts.
0:18shoulder showcase profile A medium close-up, profile shot of the woman. She turns her head slightly to her left, looking away from the camera, showcasing her glowing shoulder and collarbone area. Her dark brown hair is partially swept back, revealing her neck and shoulder. The off-the-shoulder ribbed sweater is pulled down, emphasizing the skin where the product has been applied. Dramatic natural light from the left creates stark highlights and shadows, accentuating the shimmer on her skin. A white text overlay 'clean • microplastic free' is shown. Her elegant pose highlights the product's aesthetic effect on the body.
0:19sweater adjustment collarbone A medium close-up shot focuses on the woman's upper body as she subtly adjusts the neckline of her light-colored, off-the-shoulder ribbed sweater. Her hands, with red nail polish, gently pull down the fabric, drawing attention to her collarbone and shoulders, which are noticeably shimmering with the applied product. Her dark brown hair is down. Bright natural light creates a beautiful, luminous effect on her skin. A white text overlay 'effortless glow' appears. The action is natural and elegant, emphasizing the effortless enhancement the product provides.
A medium close-up shot of the woman from the chest up. She looks directly at the camera with a warm, confident smile, then brings her hands, with red polished nails, together in front of her mouth to blow a kiss. Her dark brown hair is down, framing her face. She is wearing a light-colored ribbed sweater. Bright natural light illuminates her face, highlighting her radiant skin and lips. A white text overlay 'effortless glow' is shown. Her playful and confident gesture adds a personal, engaging touch to the video, concluding the demonstration with a positive sentiment.
0:21final product shot surface The video concludes with a medium close-up, eye-level shot of the two opened product sticks resting on a clean, light-colored marble surface, similar to an earlier scene. The background is a plain, light grey wall. The left stick displays the shimmery golden-bronze balm, and the right stick shows the pearlescent white balm, both with their distinct textures visible. Bright, even lighting highlights the products. A white text overlay 'effortless glow' is present. This final shot provides a clean, aspirational image of the products, reinforcing their core benefit.