0:00target exterior night A handheld, point-of-view shot captures the exterior of a Target store at night as the camera moves forward, seemingly driving into the parking lot. The distinctive red Target logo is brightly lit on the building, which is surrounded by sparse-leaved trees under a dark night sky. Streetlights cast pools of artificial light across the asphalt parking lot, where another car is partially visible on the left. The overall lighting is artificial and bright around the store facade, gradually dimming further into the parking area. A quick, animated red graphic briefly flashes across the screen at the very beginning of the clip.
0:02target entrance walk This point-of-view shot simulates walking towards the entrance of a Target store at night. The camera is held at a low angle, initially showing the grey asphalt and a concrete walkway, then steadily rising to reveal the automatic glass doors of the store. Two large, shiny red spherical bollards stand conspicuously in front of the entrance. The bright red 'Target' logo is prominently displayed above the doors, accompanied by the slogan 'Expect More. Pay Less.' Several indistinct figures of shoppers are visible through the glass doors, entering and exiting. The scene is brightly illuminated by the store's artificial entrance lighting, creating clear visibility against the dark background.
0:04product shelf display A static, eye-level shot captures a section of a retail shelf within a Target store, showcasing various health supplements. Two cylindrical 'first day' brand multi-vitamin bottles are centered in the frame. The bottle on the left is labeled 'WOMEN THE MULTI' with a vibrant green and light blue color scheme and raspberry illustrations. The bottle on the right, 'KIDS THE MULTI,' features a similar design with green, yellow, and light blue. Above these, price tags for 'NATURE MADE' products are visible, indicating prices. Below, several blue bottles of 'Centrum' vitamins are arranged. The scene is brightly and uniformly lit by overhead fluorescent store lighting, typical of a well-maintained retail environment.
0:06women multi pickup A close-up shot focuses on a dark-skinned female hand, adorned with light blue nail polish, as it reaches for and picks up a 'first day WOMEN THE MULTI' bottle from a retail shelf. The hand carefully rotates the cylindrical bottle to fully showcase its front label. The bottle's design features white, vibrant green, and light blue sections, prominently displaying the 'NO JUNK' seal and cheerful raspberry graphics. The background remains slightly out of focus, showing more vitamin bottles on the shelf, creating a sense of being in a retail aisle. Bright, uniform overhead store lighting illuminates the scene, highlighting the product and the hand's action.
0:09kids multi display This close-up shot features a dark-skinned female hand, adorned with light blue nail polish, holding up a 'first day KIDS THE MULTI' bottle. The bottle's label is sharply in focus, displaying a vibrant design of green, yellow, and light blue, along with raspberry graphics and the 'NO JUNK' seal. The hand holds the bottle steady, allowing for a clear view of the product details. The background consists of brightly lit retail shelves, which are intentionally blurred to keep the focus entirely on the product in hand. The illumination is bright and even, characteristic of an indoor retail setting, highlighting the product's colorful packaging.
0:12kids multi in cart A medium shot, taken from a slightly elevated perspective, looks down into a bright pink shopping cart. A dark-skinned female hand with light blue nail polish is visible, placing the 'first day KIDS THE MULTI' bottle into the cart. The bottle is positioned next to a neatly folded pair of light blue denim jeans that lay flat in the cart. The base of the shopping cart is red plastic with distinct circular holes, creating a grid pattern. The background is softly blurred, indicating the aisles of a Target store. Bright overhead lighting fills the scene, creating a clean and clear retail atmosphere as the product is placed into the cart.
0:14women multi in cart A medium shot, taken from a slightly elevated angle, displays the interior of a vibrant pink shopping cart. A dark-skinned female hand, with light blue nail polish, is shown picking up the 'first day WOMEN THE MULTI' bottle from the cart. The bottle rests on top of a folded pair of light blue denim jeans, which are laid flat. The red plastic base of the cart, characterized by its circular holes, is clearly visible. The background consists of the blurred aisles of a Target store, maintaining focus on the cart's contents. Bright, uniform overhead store lighting illuminates the scene, emphasizing the product and the action of retrieving it from the cart.
0:17women multi label details A tight close-up shot focuses on a dark-skinned female hand with light blue nail polish holding the 'first day WOMEN THE MULTI' bottle. The hand meticulously rotates the bottle to reveal its back label in sharp detail. This label contains comprehensive nutritional information, a list of ingredients, and usage directions. Key phrases such as 'TRUSTED BY 1 MILLION FAMILIES' and 'NEXT GENERATION SCIENCE' are clearly legible, along with a QR code and barcode. The brightly lit pink cage of a shopping cart is in the immediate blurred foreground, while the background shows the indistinct, brightly lit aisles of a retail store. The lighting is bright and even, ensuring all text on the label is readable.
0:22shopping cart overhead An overhead shot provides a clear view directly into a vibrant pink shopping cart, filled with various purchases. At the bottom, a folded pair of light blue denim jeans serves as a base. Resting on the jeans is a white rectangular box of 'SENSODYNE REPAIR PROTECT' toothpaste, clearly labeled 'VALUE 2 PACK'. To the right, two 'first day THE MULTI' bottles (one for Women, one for Kids) are visible, along with a few colorful bags of snacks, including 'Cheetos'. A reusable tote bag, adorned with a festive Christmas design featuring Santa Claus, deer, and trees, hangs from the cart's handle. The floor beneath the cart is a blurred grey, while bright overhead store lighting illuminates all the contents within the cart.
0:26target interior exit A point-of-view shot tracks the narrator walking out of a Target store. The camera begins pointed downwards, showing the narrator's black boots and a white Target shopping bag with a red bullseye logo printed on it. It then smoothly pans up as the person approaches and walks through the automatic glass doors. Through the doors, an exterior night scene is visible, including parked cars and dark trees, contrasting with the bright interior. A red sign with white text, possibly an 'EMERGENCY EXIT OPEN' sign, is visible through the glass. The transition from the light grey tiled floor inside to the patterned concrete path outside is clear. The lighting blends from the bright store interior to the dimmer, artificial glow of the parking lot at night.
0:30home product display A static, eye-level shot presents two 'first day' multi-vitamin bottles – one for Women and one for Kids – standing side-by-side on a speckled grey kitchen counter. The bottles are identical to those seen in the retail store, featuring their vibrant green, blue, and white labels with illustrative raspberries. In the softly blurred background, elements of a modern kitchen are discernible, including white cabinets, stainless steel appliances, and a table lamp. The lighting is warm and diffused, characteristic of indoor home lighting, creating a calm and inviting atmosphere for the product display.
0:31probiotic gummies overhead An overhead, tight close-up shot looks directly into a small, deep blue container filled to the brim with numerous shiny, dark red gummies. The gummies are small, uniformly round, and have a slightly textured surface. A light-colored sleeve of a person's arm is partially visible, holding the container steady at the bottom of the frame. White text overlay, '3-in-1 Probiotic', appears centered at the bottom of the screen against a blurred light background. The lighting is bright and even, expertly highlighting the rich color and inviting texture of the gummies within the container.
0:32magnesium gummies overhead An overhead, tight close-up shot reveals the interior of a small, deep blue container, which is generously filled with numerous shiny, translucent yellow-orange gummies. These gummies are small, uniformly round, and possess a subtly textured surface. A light-colored sleeve of an arm is partially visible, providing support to the container at the bottom of the frame. White text overlay, 'Calming Magnesium', is prominently displayed at the bottom center of the screen, against a softly blurred light background. The lighting is bright and even, effectively enhancing the vibrant, translucent quality and inviting texture of the gummies.
0:33no junk multi gummies overhead An overhead, tight close-up shot looks directly into a small, deep blue container, similar to previous shots, filled with numerous shiny, dark red gummies. These gummies are small, uniformly round, and exhibit a textured surface, indicating a chewy consistency. A light-colored sleeve of an arm is partially visible, holding the container at the bottom of the frame. White text overlay, '“No Junk”™ Multi', is displayed at the bottom center, while a circular graphic with text like 'NO JUNK NO FAKE SUGARS NO ARTIFICIAL COLORS NO FILLERS NO FADS' is positioned at the bottom right. The lighting is bright and even, making the details of the gummies and text clear.
This scene displays a clean, animated graphic of the iconic red Target bullseye logo. The logo is perfectly centered on a pure white background, creating a minimalist yet striking visual. The red outer ring and inner dot, surrounding the white middle ring, appear to subtly zoom in or pulse, drawing the viewer's attention to the recognizable brand symbol. The stark contrast between the vibrant red and crisp white creates a bold and memorable image.
0:35product end card cta A static product advertisement serves as an end card, set against a soothing light blue background. At the top, bold blue text proclaims, 'Real results you can taste & feel.' Below this, three 'first day' brand vitamin bottles are artfully arranged in a horizontal line: 'WOMEN PRE+POST PROBIOTIC' (with red packaging), 'KIDS THE MULTI' (featuring green and yellow packaging), and 'TEENS NIGHTTIME RESET MAGNESIUM' (in blue packaging). Various fresh fruit garnishes, including sliced peaches, vibrant raspberries, and a segment of grapefruit, are elegantly placed around the bottles, emphasizing natural ingredients. At the bottom, a prominent, rectangular red button with clear white text reads 'Now at Target.com', functioning as a direct call to action. The overall design utilizes a bright, clean, and appealing color palette, incorporating the brand's distinctive colors and the recognizable Target red.
