0:00intro talking head with product intro
A medium shot captures a woman from the chest up, positioned centrally against a light beige wall. Soft, warm lighting illuminates her from the front, creating gentle highlights on her face and hair. She wears a vibrant red cable-knit sweater, with hints of a white undershirt visible at the collar. Her short, blonde bob is styled with a middle part and wispy bangs framing her face. She has noticeable facial makeup, including defined eyebrows, winged eyeliner, and glossy lips. Tattoos are visible on her left hand and fingers. She speaks directly to the camera, gesturing with her hands. Text overlays appear sequentially at the top of the frame: "Holiday Gift Guide season is upon us 🎁" followed by "I love getting the biggest gift bang for my buck" and then "that's why I want to talk to you about Kitsch's Winter Welcome Kit". Towards the end of the clip, she picks up two light-colored, irregularly shaped bar soaps from below the frame, holding them in her hands.
0:10talking head showcasing shampoo bars
The scene continues with a medium shot of the same woman, framed from the chest up, against the consistent light beige wall. The soft, warm frontal lighting remains, highlighting her features. She is still wearing the red cable-knit sweater. Her blonde bob is neatly styled, and her makeup is prominent. Her left hand, adorned with tattoos, holds two irregularly shaped bar soaps – one light brown, the other light pink with a textured surface, possibly Kitsch's Shampoo and Conditioner Bars. She gestures with the products as she speaks, maintaining an engaging expression. Sequential text overlays appear: "it is the perfect gift", then "anyone that loves taking care of their hair", followed by "and smelling amazing", and finally "get a Shampoo and Conditioner Bar".
0:17product demonstration lathering bag
The scene transitions to two distinct shots. First, a medium close-up of the woman shows her holding two translucent, mesh bags, one light pink and one light beige, against the light beige wall background. Her tattooed hands are visible. The bags appear to be for holding the bar soaps. Text overlay: "you also get the Shampoo and Conditioner Bar Bags". This quickly cuts to a close-up overhead shot focusing on her tattooed hands, dressed in the red sweater sleeves, as she holds a light-colored bar soap inside one of the mesh bags. The hands are positioned under running water from a chrome faucet in a clean, white sink. As water flows, she rubs the bar, creating abundant white lather. Text overlay: "these are wonderful for lathering". The lighting is bright and even, emphasizing the action and texture of the lather.
0:21talking head introducing hair catcher
The scene reverts to a medium shot of the woman from the chest up, against the familiar light beige wall, with consistent warm frontal lighting. She continues to wear the red cable-knit sweater, and her blonde hair and makeup are consistent. She speaks directly to the camera, gesturing expressively. Text overlays appear: "we all have a little extra hairfall in the winter", followed by "that's why I love that the Winter Welcome Kit". Towards the end of the clip, she presents a grey, flexible silicone hair catcher with a grid pattern, holding it up with both hands, its shape slightly cupped, showing its design. Text overlay: "comes with Kitsch's Hair Catcher".
0:27product demonstration hair catcher in shower
The camera shifts to a medium shot of the woman in a new environment: a modern bathroom with white marble-patterned tiles on the walls of a shower. A silver shower head is visible in the upper left. She wears the same red cable-knit sweater. Her blonde bob is slightly disheveled, suggesting a natural look. She holds the grey silicone hair catcher in her tattooed hands, revealing a clump of light-colored hair collected within its grid. She looks directly at the camera with a slight, confident smile. The lighting is bright and clean, characteristic of a bathroom. Text overlay: "this thing is such a drain saver, it's wild".
0:31talking head introducing hair oil
The scene returns to the medium shot of the woman against the light beige wall, bathed in soft, warm frontal lighting. She is still wearing the red cable-knit sweater, with her blonde bob and full makeup consistent. She holds a small, dark amber glass dropper bottle of 'Kitsch Scalp & Hair Oil' in her right tattooed hand, showcasing it to the camera. Her expression is informative and engaging as she speaks. Text overlays appear sequentially: "You also get the Scalp and Hair Oil" followed by "that is strengthening".
0:34product demonstration applying hair oil
The scene shifts to a medium shot of the woman, now in a well-lit bathroom with white marble-patterned wall tiles. A subtle reflection of a fluffy animal image is seen on a glass surface behind her to the right. She wears the red cable-knit sweater. She holds the 'Kitsch Scalp & Hair Oil' dropper bottle in her left hand (adorned with tattoos and red nail polish) and uses the dropper to apply the oil directly to her scalp with her right hand, parting her blonde hair to access the roots. She then gently massages her scalp with her fingertips, demonstrating the application. She looks at the camera, smiling warmly. Text overlays appear: "it has rosemary and biotin in it", followed by "it's such a luxurious treat for your scalp and your hair", and finally "this right here is amazing for that dry winter scalp, and that dry winter hair".
0:45talking head value proposition and cta
The final scene returns to a medium shot of the woman, framed from the chest up, against the same light beige wall with consistent warm frontal lighting. She is still in her red cable-knit sweater, with her blonde bob and full makeup. She speaks directly to the camera, using expressive hand gestures, including bringing her hands together in a prayer-like gesture and pointing her index finger up. Her facial expressions convey enthusiasm and conviction. Multiple text overlays appear consecutively: "I know my Mom is going to love this Winter Welcome Kit", "she was a hairstylist, so she loves and appreciates amazing hair products", "and anything that has to do with taking care of her hair", "best part is the value of this Winter Welcome Kit is $49", "but it's only $28", "which is the cost of the Shampoo and Conditioner Bars", and concluding with "hurry and go grab the Winter Welcome Kit before it sells out".
