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glossier.com

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Boy Brow is an every-day essential for all brows, no matter the size, thickness, or look you’re going for.

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Talking HeadVoiceoverText OverlayFemale PresentBenefit-FirstHow-ToHookConfidentClose-UpProduct In HandPackaging VisibleLogo VisibleProduct First FrameFeature BreakdownProduct DemoBefore AfterValue PropositionCall To ActionOutro

Transcript

0:00This is my quick and easy brow routine for when I want thick and defined brows.

0:04All I use is the Boy Brow from Glossier.

0:07I just brush it right into my brows and it gives me color and hold that lasts all day.

0:13I love that unlike other brow gels, this doesn't feel or look sticky or stiff.

0:19The best way that I can describe the formula is that it's like a creamy conditioner for your brows.

0:24Just look at the difference that made.

0:27I use shade Auburn, but it comes in a range of shades to seamlessly blend with your natural brow hairs.

0:33And with this, you can really build up the color and definition without it getting clumpy or flaky.

0:38And it really lasts all day long.

0:40If you're looking for a super quick and simple brow routine, go check this out at glossier.com or Sephora.

Text on Screen

0:00This is my quick

0:00and easy brow routine for

0:02when I want thick

0:03and defined brows

0:04All I use is the Boy Brow from Glossier

0:06Boy Brow - Auburn

0:07I just brush it right into my brows

0:09and it gives me color

0:10and hold that lasts all day

0:13I love that unlike other brow gels

0:15this doesn't feel

0:16or look sticky or stiff

0:18The best way that I can describe the formula is

0:21that it's like a creamy conditioner for your brows

0:24Just look at the difference that made

0:27I use shade Auburn

0:28but it comes in a range of shades to seamlessly

0:30blend with your natural brow hairs

0:32And with this, you can really build up the color

0:34and definition without it getting clumpy or flaky

0:37And it really lasts all day long

0:39If you're looking for a super quick

0:41and simple brow routine

0:42go check this out at Glossier.com or Sephora

Scenes (5)

0:00intro talking head

The scene opens with a young woman in a medium close-up shot, looking directly at the camera. She has long, wavy reddish-brown hair that frames her face, and her eyes are a striking blue-green. She is wearing a black top with white polka dots. The background is a minimalist, brightly lit white room, possibly an apartment or studio, with subtle architectural details like a white door frame and a ventilation grate visible in the upper left. The lighting is soft and even, highlighting her features without harsh shadows, suggesting natural or diffused artificial light. She speaks directly to the audience, introducing her brow routine. A white text overlay appears at the bottom of the screen, displaying her spoken words, 'This is my quick and easy brow routine for when I want thick and defined brows'. Her expression is friendly and engaging, establishing a helpful and informative tone. The overall color palette is bright and clean, with her hair providing a warm contrast to the cool white background.

0:03product reveal

The scene transitions to a slightly closer shot, maintaining the same bright, minimalist white background. The young woman is now holding a white, cylindrical product with 'Glossier.' written in black text on its side. She demonstrates opening the product, pulling out the small mascara-like brush applicator, revealing the auburn-colored brow gel. Her hands, with natural-looking French-tipped nails, are prominently featured as she manipulates the product, showing its design and the applicator. The lighting remains soft and bright, emphasizing the product's details. The woman's facial expression is attentive as she focuses on showing the product to the camera. Another text overlay appears on screen: 'Boy Brow - Auburn', clearly identifying the product and shade. The focus shifts to the interaction with the product, providing a clear view for the audience of what she is about to use. Her reddish-brown hair is still visible, framing the action.

0:07brow application part 1

The scene continues with a close-up shot focused on the woman's face and her right eyebrow (viewer's left) as she actively applies the Glossier Boy Brow. She uses the small brush applicator to comb through her eyebrow hairs, visibly adding color and definition. Her head is tilted slightly, allowing a clear view of the application process. The minimalist white background remains consistent, ensuring no distractions from the product demonstration. The soft, bright lighting illuminates her face and the product. As she applies, a text overlay states, 'I just brush it right into my brows and it gives me color and hold that lasts all day'. Her eyes are focused on her eyebrow in a small mirror (implied off-camera) while she articulates the benefits of the product. The camera remains static, capturing the detailed movements of her hand and the applicator.

0:25brow application part 2 and comparison

The scene continues with a close-up, focusing on the woman's face. Initially, she holds the brow product near her face, showcasing one brow already treated and the other untouched, allowing for a clear 'before and after' comparison on her face. Her expression is satisfied and engaging as she highlights the difference. She then proceeds to apply the Glossier Boy Brow to her left eyebrow (viewer's right), mirroring the technique from the previous segment. The bright white background remains consistent, and the soft lighting continues to flatter her complexion and the product. New text overlays appear sequentially: 'The best way that I can describe the formula is that it's like a creamy conditioner for your brows' and 'Just look at the difference that made'. Her focused expression during application emphasizes the product's effectiveness. The shot maintains stability, providing an uninterrupted view of the cosmetic application.

0:37call to action

The final scene returns to a medium close-up of the woman, similar to the opening shot. She is now holding two tubes of the Glossier Boy Brow product in her hands, one open and one closed, showcasing them clearly to the camera. Both of her eyebrows are now fully made up, appearing defined and well-groomed. She looks directly at the camera with a confident and inviting expression, concluding her routine and delivering a call to action. The clean, bright white background and soft lighting persist, maintaining the aesthetic of the previous scenes. A final text overlay appears at the bottom of the screen: 'If you're looking for a super quick and simple brow routine, go check this out at Glossier.com or Sephora'. She gestures slightly with her hands, emphasizing the products. The overall mood is conclusive and encouraging, prompting viewers to try the product.

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