0:00solid blue background
The scene opens with a static shot of a solid, uniform medium-blue background filling the entire vertical frame. The color is consistent throughout, suggesting a clean, digital aesthetic. There are no discernible objects, text, or graphics visible. Lighting is even and shadowless, indicative of a digitally generated background. The overall mood is calm and neutral, serving as a clean canvas before introducing specific elements. The color palette is solely dominated by this single shade of blue.
0:01pharmacy location pin and text intro
This scene features a medium-blue background, identical to the previous scene. A stylized, light grey location pin icon with a white 'P' inside a light green pharmacy cross circle is prominently displayed in the upper center of the frame. This pin casts a distinct, long, dark blue shadow extending diagonally down and to the right, creating a sense of depth against the flat background. Below the pin, large white sans-serif text reads 'Publix Pharmacy is now in your neighborhood!', stacked on two lines. Further down, smaller white text states 'Now open at Deerwood Village Shopping Center.' All elements are sharply defined, illuminated by soft, even digital lighting. The composition is vertically oriented, optimized for mobile viewing, with ample negative space around the text and icon. The overall color palette consists of various shades of blue, white, light grey, and light green, conveying a clean and professional aesthetic. The elements appear to animate in, fading or sliding into place.
0:03location pin and top text exit
The scene maintains the solid medium-blue background, filling the entire vertical frame. The light grey location pin icon and the 'Publix Pharmacy is now in your neighborhood!' text, previously in the upper and middle sections, have now disappeared, animating out of the frame. Only the smaller white sans-serif text 'Now open at Deerwood Village Shopping Center.' remains static at the bottom third of the screen. The removal of the upper elements creates more negative space, preparing the viewer for new content. The lighting remains even and digital, with no shadows on the remaining text. The color scheme is simplified, focusing on the blue background and white text, maintaining a clean and minimalist aesthetic.
0:05pill bottle graphic appears
Against the unchanging medium-blue background, an animated, brightly colored orange pill bottle with a teal green screw-on cap appears in the center of the frame. The bottle is cylindrical and proportionally accurate, rendered in a flat, illustrative style. A white label is affixed to its front, displaying a grey camera icon and the word 'Pharmacy' in small, dark grey text below it. This graphic is centrally positioned, occupying a significant portion of the mid-frame. The text 'Now open at Deerwood Village Shopping Center.' persists at the bottom of the screen, as seen in the previous scene. Digital, shadowless lighting illuminates the scene uniformly. The color palette introduces vibrant orange and teal against the dominant blue and white text, adding a pop of color to the informational display.
0:06pharmacy bag graphic appears
The scene transition involves the orange pill bottle disappearing from the center of the frame, immediately replaced by a stylized pharmacy shopping bag graphic. This bag is predominantly white, featuring light green folded side panels that give it a subtle three-dimensional appearance. A large, prominent light green pharmacy cross logo with a white 'P' in its center is printed on the front of the bag. The bag is also centrally placed, maintaining a balanced composition. The small white text 'Now open at Deerwood Village Shopping Center.' remains consistently at the bottom of the medium-blue background. The lighting is still even and digital, highlighting the clean lines of the graphic. The color palette shifts from the orange of the pill bottle to the fresh light green of the bag, complementing the consistent blue and white elements.
0:07pharmacy bag graphic exits
The scene reverts to a more minimalist state, with the pharmacy bag graphic animating out of the center of the medium-blue background. Similar to previous transitions, only the white text 'Now open at Deerwood Village Shopping Center.' persists at the bottom of the frame. The empty space created by the disappearing graphic allows the viewer to focus on the remaining informational text and prepares for the next visual element. The background remains a solid, unchanging medium-blue, illuminated by even, digital light. The color palette is simple, featuring the blue background and white text, maintaining the overall clean and unobtrusive aesthetic of the video segment.
0:08pharmacy location pin and text reappears
The medium-blue background remains constant. The stylized light grey location pin icon, identical to the one seen earlier, reappears in the upper-central part of the frame. It features the white 'P' within a light green pharmacy cross and casts its characteristic long, dark blue shadow diagonally down and to the right. Below this pin, new large white sans-serif text animates into view, stating 'Our friendly staff is here to help.' This text is stacked on two lines. The smaller white text 'Now open at Deerwood Village Shopping Center.' continues to be displayed at the bottom of the screen. The scene is brightly and evenly lit, characteristic of digital graphics. The consistent use of blue, white, light grey, and light green reinforces brand identity and a professional feel.
0:11final pharmacy logo reveal
In the final scene, the light grey location pin icon and both text elements ('Our friendly staff is here to help.' and 'Now open at Deerwood Village Shopping Center.') animate out of the frame, leaving only the solid medium-blue background for a brief moment. Then, a large, simplified pharmacy logo animates into the absolute center of the screen. This logo consists of a bold white cross shape, within which a smaller, solid blue circle is perfectly centered. Inside this blue circle is a clear white 'P' letter, representing the Publix brand. The logo is flat and modern, with crisp edges, standing out against the blue background. Even, shadowless digital lighting defines the graphic. The color palette concludes with the core brand colors: blue and white, with the clean lines of the logo providing a strong, memorable visual endpoint.
