0:00couple sleeping dark room A medium shot frames a mature man and woman peacefully sleeping side-by-side in a bed. The man is positioned on the left, lying on his back, while the woman is on the right, sleeping on her side facing away from the camera. Both are covered by pristine white bedsheets, which are neatly pulled up to their chests. Dark grey pillows support their heads, resting against a light wooden headboard that extends across the top of the frame. The room is enveloped in a dim, cool bluish light, suggesting either deep night or very early morning. The overall mood is serene and restful, although the accompanying voiceover immediately introduces the problem of 'obstructive sleep apnea' and 'disturbed sleep,' setting a subtle contrast between the visual peace and underlying issue. There are no visible texts or graphic overlays in this scene. The camera remains static throughout.
0:03product and app interaction This close-up shot focuses on two sets of hands interacting with a smartphone and a white medical device. On the left, a hand holds a black smartphone with its screen brightly lit, displaying a dark blue interface that reads 'Welcome' and 'Try exciteOSA,' along with a graphical representation of the device. On the right, another hand holds the actual white medical device, which is sleek, compact, and features a distinctive U-shaped top portion and a small blue 'S' logo at its base. The background is softly blurred, showing an indistinct light-colored surface, drawing full attention to the objects in the foreground. The lighting is soft and even, emphasizing the clean lines of the product and the clear display of the phone screen. The phrase 'exciteOSA' appears prominently on the screen and is verbally emphasized, indicating the product name. The camera is static.
0:05animated product stimulation An extreme close-up focuses solely on the intricate details of the white medical device, set against a pristine, brightly lit white background. The device's most prominent features are its two U-shaped prongs, which are symmetrical and terminate in small, dark contact points. As the camera slowly zooms in, dynamic blue circular ripple animations emanate from these contact points, visually representing electrical stimulation or signal transmission. These animated graphics highlight the functional aspect of the device, suggesting it emits waves or pulses. The overall lighting is very bright and diffused, creating a sterile and technologically advanced aesthetic, emphasizing the product's clean design and precise engineering. The camera performs a slow, deliberate push-in, enhancing the viewer's focus on the animated features.
0:08man using device mouth close up An extreme close-up shot focuses intensely on the lower half of a man's face, specifically his mouth and chin area. The man, with a distinguished grey beard, is seen in the process of inserting the white medical device into his mouth. The U-shaped prongs of the device are positioned inside his mouth, with his lips gently closed around the central part of the device. His teeth are partially visible, demonstrating the device's oral application. The background is shallowly focused and indistinct, ensuring complete attention remains on the action and the product's usage. The lighting is bright and natural, clearly illuminating the details of his beard and the device. The camera is static.
0:09man using device daytime therapy This medium shot presents the same man from the previous scene, now comfortably seated on a light grey sofa. He continues to use the white medical device in his mouth while simultaneously engaged with a black tablet or e-reader, which he holds in his left hand. He is dressed in a casual light grey long-sleeved shirt. The background offers a glimpse into a modern living space, featuring exposed brick walls on the left and warm wooden shelving on the right, all softly blurred to keep focus on the subject. A prominent white text overlay, 'Daytime therapy,' appears on the right side of the screen, emphasizing the product's usage context. The lighting is soft, warm, and inviting, creating a relaxed, everyday atmosphere. His expression is calm and attentive to his tablet, showing the ease of integrating the therapy into daily life. The camera remains static.
0:12couple sleeping night time benefits This brief medium shot revisits the scene of the man and woman sleeping peacefully in their bed, identical in framing and composition to the first scene. They are both covered by white bedsheets, with dark grey pillows behind them, against the wooden headboard. The room maintains its dim, cool bluish lighting, reinforcing the nighttime setting. A new white text overlay, 'Night-time benefits,' appears centrally on the screen, directly linking the previously shown daytime therapy to its positive impact on sleep quality. The scene visually suggests the successful outcome of the product, with both individuals appearing deeply and serenely asleep. The camera remains completely static.
0:13product end card call to action The final scene is a clean, focused product shot set against a solid, dark blue-grey background. The white medical device is prominently displayed, positioned at an angle, and visibly separated into its two main components: the U-shaped mouthpiece and the main cylindrical body, connected by a small grey element. This suggests a modular design, possibly for cleaning or charging. The small blue 'S' logo is clearly visible on the main body of the device. Below the product, white text overlays provide a clear call to action: 'available at Lofta.com' followed by 'Get yours now.' The lighting is even and direct, highlighting the product's sleek design and texture without harsh shadows. The overall presentation is professional and direct, aiming to drive consumer action. The camera is static throughout this end card.
