0:00split screen intro
The scene features a dynamic split-screen composition. The upper half presents a wide shot of a man, shirtless and wearing blue patterned swim trunks, standing in a sleek white cold plunge tub positioned center-frame on what appears to be a stage. Behind him is a large blue billboard displaying "PLUNGE" in bold white letters, with "TAKE THE PLUNGE CHANGE YOUR LIFE" below it. The stage has a textured orange-brown background with horizontal slats. The lighting is bright and even, highlighting the product. In the lower half of the screen, a different man, bearded and wearing a black t-shirt with a "plunge" logo, is shown from the waist up, addressing the camera with a friendly expression. He is gesturing with his hands. The background behind him is dark and indistinct, suggesting an indoor setting. A bright blue circular overlay, stating "HSA & FSA Save up to 40%", is positioned in the lower-left corner, partially obscuring the man's body. The overall color palette is a mix of blues, whites, blacks, and oranges, with a clean and professional aesthetic.
0:01pushing stroller outdoors
The scene captures a dynamic medium shot of a man with visible tattoos, wearing a gray t-shirt and dark shorts, actively pushing a black baby stroller. He is walking briskly uphill on an asphalt road, his body angled slightly towards the right, and a bright smile on his face, indicating a positive and energetic mood. The asphalt road shows signs of wear with several visible cracks. The background is expansive, featuring gently rolling green hills under a bright, yet partly cloudy, sky. A large, modern house with a light-colored exterior and a dark roof is nestled into the hillside in the mid-distance on the left. The natural lighting is soft and diffuse, typical of an overcast day, but still bright. The overall color palette is earthy and subdued, dominated by the greens of the landscape, the grays of the road and sky, and the man's attire. The blue circular overlay, stating "HSA & FSA Save up to 40%", is prominently displayed in the lower-left corner of the frame.
0:03outdoor cold plunge entry
The scene depicts a man in swim trunks carefully stepping into a white cold plunge tub positioned on a rustic wooden deck outdoors. The man is seen in profile, with his back slightly turned to the camera, as he lowers himself into the water. The sky above is a vibrant, clear blue, suggesting a sunny day, and the bright sunlight creates subtle reflections on the water's surface and the wet wooden deck. Lush green foliage, likely bushes or trees, forms a dense and vibrant background, creating a natural and refreshing atmosphere. A small wooden shed is partially visible on the far left. The overall color scheme is bright and natural, dominated by the blues of the sky, greens of the plants, and the warm tones of the wooden deck. The blue circular overlay, stating "HSA & FSA Save up to 40%", is visible in the lower-left corner.
0:05narrator explaining outdoors
A medium shot of a bearded man, likely in his late 30s, sitting on the edge of a white cold plunge tub. He is wearing a black "plunge" t-shirt and light-colored shorts, along with a navy blue baseball cap. His arms are extensively tattooed. He is speaking directly to the camera, gesturing with his hands to emphasize his points, conveying a friendly and informative tone. The background is filled with rich, vibrant green foliage, likely bushes or trees, giving the impression of an outdoor setting, possibly a backyard or patio. A wooden structure, possibly a shed or part of a deck, is partially visible on the left, adding to the natural ambiance. The lighting is bright and natural, with soft shadows, indicating daylight. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:09narrator walking in factory
A medium wide shot of the tattooed, bearded man, wearing a black "plunge" t-shirt, dark pants, and light-colored shoes, walking and talking in what appears to be a large, brightly lit factory or warehouse. He is gesturing with his hands while looking towards the camera. In the background, several white cold plunge tubs in various stages of assembly are visible, stretching into the distance. Large windows on the left side of the frame offer a glimpse of an outdoor landscape. The ceiling features exposed metal trusses and bright overhead lighting, typical of an industrial setting. The floor is a smooth, light gray concrete. The overall atmosphere is clean and spacious. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:11man in cold plunge looking forward
A man with tattoos, shirtless and wearing blue shorts, is seated inside a white cold plunge tub, fully submerged in the water up to his chest. He is looking directly forward or slightly towards the camera with a determined or slightly intense expression. His hands are resting on the edges of the tub. The water appears crystal clear and cool. The setting is outdoors on a wooden deck, bathed in bright, natural sunlight from a clear blue sky. Behind him, lush green foliage provides a natural backdrop, with a white building partially visible on the right, suggesting a modern house. The interplay of bright sun and cool water creates a refreshing visual. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:15narrator explaining outdoors short
This scene is a shorter, focused cut of the earlier outdoor segment, presenting a medium shot of a bearded man, likely in his late 30s, who is seated comfortably on the clean white edge of a cold plunge tub. He is dressed casually in a black "plunge" logo t-shirt, light-colored shorts, and a navy blue baseball cap. His arms are visibly adorned with extensive tattoos. He addresses the camera directly, maintaining eye contact, and uses expressive hand gestures to underscore his points, conveying a clear and engaging message. The background is composed of rich, vibrant green foliage, predominantly dense bushes, creating a lush and natural outdoor ambiance, possibly a backyard or patio setting. A partial view of a wooden structure, perhaps a shed or part of the surrounding deck, is visible on the far left. The lighting is bright and entirely natural, indicative of a clear daylight environment, producing soft, even shadows. The bright blue circular overlay is consistently present in the lower-left portion of the frame.
0:16plunge internal components cgi
A detailed CGI animation showcasing the intricate internal components of the white cold plunge tub. The camera smoothly pans and rotates around the machinery, initially showing an exploded view with various white, black, and copper parts, including pipes, wires, and a large black fan unit. As the scene progresses, these components subtly assemble themselves, demonstrating the product's engineering. The primary colors are white, black, and metallic copper, against a clean, minimalist light gray background. The lighting is soft and even, emphasizing the mechanical details. The blue circular overlay, stating "HSA & FSA Save up to 40%", is consistently present in the lower-left corner.
0:19plunge tub exterior outdoor
This scene provides a wide, establishing shot of the sleek, white cold plunge tub positioned gracefully outdoors on a sturdy dark gray base. A clear digital display on the side of the tub distinctly shows the temperature "37", indicating its active state. The tub is situated on a well-appointed patio, partially shaded by a rustic dark wooden pergola that extends overhead, creating intricate patterns of light and shadow on the ground. Beyond the patio and through the structure of the pergola, a vast, scenic landscape unfolds, characterized by distant trees and a slightly hazy horizon under a bright, natural sky. The lighting is intensely bright and natural, with direct sunlight creating sharp highlights and a lively atmosphere. The dominant color palette is a harmonious blend of the crisp white of the tub, the deep greens of the distant foliage, the warm tones of the wooden deck and pergola, and the expansive blue of the sky. The familiar blue circular overlay, displaying "HSA & FSA Save up to 40%", is prominently located in the lower-left quadrant of the frame.
0:20plunge filter swap cgi
A close-up CGI animation demonstrating the easy replacement of the cold plunge tub's filter. The scene begins with the top cap of the filter lifting off, followed by the old filter cartridge being removed. A new, clean filter cartridge, primarily blue and white, then descends and slots perfectly into place. The final cap is re-attached. The background is a clean, minimalist light gray. The focus is on the mechanism of the filter, highlighting its user-friendly design. The lighting is bright and even, accentuating the details of the filter components. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:24plunge app control cgi
A close-up CGI animation showcasing the "Plunge" mobile application controlling the cold plunge tub. A modern smartphone, displaying the app interface, floats in the air, positioned to the left of the physical tub's control panel. The app shows a circular temperature dial, currently set to 37°F, and options to adjust the temperature. Simultaneously, the digital display on the white plunge tub's control panel also changes to reflect the temperature adjustment, showing "37". The background is a blurred, soft, light gray, keeping the focus on the technology. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:27man in tub close up
A close-up shot of a man's head and upper chest, submerged in the cold plunge tub. His eyes are closed, and he is seen blowing bubbles through his nose, indicating immersion. Small water droplets are visible on his face and hair. His arms are tattooed, and a ring is visible on his right hand. The water level is just below his shoulders. The background is blurred, showing glimpses of a wooden deck and green foliage, emphasizing the outdoor setting. The lighting is bright and natural, with reflections off the water. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:30man in tub relaxing
A medium shot from a slightly high angle shows a man with tattoos, wearing blue shorts, reclining in the white cold plunge tub. He is submerged up to his chest, with his head tilted back and eyes closed, appearing relaxed despite the cold water. His hands are resting on the edges of the tub. The water is clear and still, with minimal ripples. The wooden deck and green foliage are visible in the background, out of focus. The bright sunlight creates a dynamic contrast with the cool water. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:33outdoor cold plunge exit step out
This scene captures the man from previous shots in his swim trunks, seated in the white cold plunge tub on a wooden deck. He then begins to stand up and slowly exits the tub. He pauses for a moment, standing just outside the tub on the gray step before stepping onto the wooden deck. The clear blue sky and bright sunlight dominate the upper portion of the frame, creating strong highlights. Lush green foliage forms a dense background, with a small wooden shed partially visible on the far left. The overall mood is invigorating and fresh. The blue circular overlay, stating "HSA & FSA Save up to 40%", is visible in the lower-left.
0:38outdoor cold plunge exit walk away
Following his exit from the cold plunge tub, the man, still in his swim trunks, walks a few steps away on the wooden deck. He is seen from a slightly low angle, walking towards the left side of the frame, his back partially turned to the camera. His movements appear natural and unhurried. The setting remains the sunny outdoor wooden deck with vibrant green foliage and a clear blue sky. The wooden shed is still visible on the far left. The overall impression is of completing a refreshing ritual. The blue circular overlay, stating "HSA & FSA Save up to 40%", is in the lower-left.
0:41text take the plunge
A plain, solid dark gray background fills the entire frame. Centered horizontally and vertically is white, sans-serif text that reads "Take the plunge." The typography is clean and modern, standing out clearly against the dark background. The scene is minimalist, focusing solely on the textual message.
0:43text change your life
A plain, solid dark gray background fills the entire frame. Centered horizontally and vertically is white, sans-serif text that reads "Change your life." The typography is clean and modern, identical in style to the previous scene's text. The scene is minimalist, focusing solely on the textual message.
0:44logo and website
A plain, solid dark gray background fills the entire frame. Centered horizontally, a stylized "plunge" logo is displayed. The word "plunge" is in white, sans-serif lowercase letters, preceded by a colorful horizontal bar graphic that transitions from blue on the left to purple on the right. Below the logo, also centered, is the website address "plunge.com" in smaller white, sans-serif text. The scene is clean and professional, serving as a final branding shot.
