0:00intro talking head problem solution A medium close-up shot of a young adult female speaking directly to the camera, positioned slightly off-center to the right. She is wearing a royal blue sports bra and matching high-waisted shorts, with a white baseball cap turned backward. Her long blonde hair flows over her shoulders. The background is a dimly lit, warm-toned room with a light pillar on the right and a round overhead light source reflecting in her eyes. There's a subtle architectural detail or column behind her. She gestures with her hands, explaining the high cost of Pilates classes and memberships. The lighting is soft but has a warm, inviting glow, creating some shadows on her left side. The color palette is dominated by warm browns and blues. On-screen text appears prominently: "PILATES HAS BECOME UNREALISTICALLY EXPENSIVE" (0:00-0:07), followed by "$40 A CLASS / $300 MEMBERSHIP" (0:04-0:07), and finally "BUT I HAVE THE SOLUTION FOR YOU 🥊" (0:07-0:09) with an emoji of a boxing glove. Her expression transitions from concerned and frustrated to confident and solution-oriented.
0:09pilates exercise demo studio A wide shot of the same young adult female performing a Pilates-inspired strength exercise in a modern studio setting. She is kneeling on a black yoga mat on a light grey floor, wearing the same royal blue sports bra and high-waisted leggings, and a white baseball cap. She holds a small grey dumbbell in each hand, lifting them overhead in a lunge-like position. The background features mirrored walls reflecting her and the studio's decorative elements, including woven pendant lights and a leafy plant. The lighting is bright and even, highlighting her form and the clean studio environment. The overall color palette is cool with a touch of warmth from the lighting and plant. On-screen text appears: "3-2-1 STRENGTH X PILATES METHOD" (0:09-0:12) and then "✨ 2 dumbbells ✨ 1 mat ✨ Results that hit in 6 weeks!" (0:10-0:12).
0:12app interface browse workouts A screen recording showing the 'Ladder' fitness app interface. The screen displays a 'Define' workout section with a calendar highlighting Friday the 9th. Below, there are various workout modules presented as cards. The main card in view features a fit female in a black sports bra and leggings, with the text 'THE ULTIMATE GLOW UP' and workout details (41 min, Full Body Strength, Pilates, 29,880 Completions). The app's design is sleek with black, white, and yellow accents. The background of the video within the app shows a dark, industrial-style gym with weight plates. The user interface elements include '30 Day Guest Pass', 'Rewards', and 'Profile' buttons at the top. On-screen text appears: 'You'll get: ✨ 6 new workouts ✨ In ear coaching ✨ Nutrition tracking ✨ Video demos & more!' (0:14-0:15).
0:15app interface scroll workouts A continuation of the screen recording from the previous scene, showing the 'Ladder' fitness app. The interface scrolls vertically, revealing more workout modules. A new card is prominent, featuring a female in a black sports bra and shorts, demonstrating an exercise with a dumbbell. Text on this card says 'SPICY ARM SCULPT 🔥' (40 min, Upper Body Strength, Pilates, 26,056 Completions). The app maintains its black, white, and yellow color scheme. The background of the video within the app shows a dark, industrial-style gym. On-screen text: 'You'll get: ✨ 6 new workouts ✨ In ear coaching ✨ Nutrition tracking ✨ Video demos & more!' (0:15-0:16).
0:16app exercise demo kickback A screen recording focusing on a specific exercise demonstration within the 'Ladder' app. A female demonstrator in black athletic wear is performing a '45 Degree Kickback' on her hands and knees, extending one leg backward. She has her hair in a ponytail. The background is a dark, industrial-style studio with a bright yellow light strip on the floor. The app interface shows exercise details below the video, including selectable options like 'Bodyweight', 'History', 'Notes', and progress bars for 'Set', 'Time', 'Effort', and 'Reps'. The dominant colors are black, grey, and neon yellow from the app interface and background. On-screen text: 'You'll get: ✨ 6 new workouts ✨ In ear coaching ✨ Nutrition tracking ✨ Video demos & more!' (0:16-0:17).
0:17app exercise demo dead bug A screen recording showing another exercise demonstration within the 'Ladder' app. A female demonstrator in black athletic wear is performing a 'Weighted Dead Bug' on her back, lying on a black mat. She holds a small black dumbbell in one hand and simultaneously extends her opposing arm and leg, engaging her core. The background is a dark, industrial-style studio with a bright yellow light strip on the floor, similar to the previous scene. The app interface continues to show exercise details at the bottom, including 'Dumbbells', 'History', 'Notes', and progress bars. The color scheme remains dark with yellow accents.
0:19app exercise demo delt fly A screen recording showing another exercise demonstration within the 'Ladder' app. A female demonstrator in black athletic wear is performing 'Split Stance Rear Delt Flys To Lunge' with dumbbells. She is in a lunge position, leaning forward slightly, and performing a fly movement with small black dumbbells. The background is a dark, industrial-style studio with a bright yellow light strip on the floor. The app interface is visible at the bottom, showing exercise details. On-screen text appears: 'You'll sculpt your body right at home!' (0:19-0:20). The voiceover explains the benefits of consistency and home workouts.
0:20home workout demo A medium shot of a young adult female performing a Pilates-style core exercise in a brightly lit, modern home setting. She is lying on a black yoga mat on a light wood floor, angled towards the left side of the frame. She wears a light blue sports bra and matching high-waisted shorts, and white crew socks. She holds a small purple dumbbell in one hand and lifts one leg straight up, engaging her core in a twisting motion. The background shows a minimalist living space with white walls, two framed abstract artworks, and a partial view of a beige sofa and a light-colored throw blanket. The lighting is natural and airy, coming from an unseen window, casting soft shadows. The color palette is light and serene with dominant whites, light blues, and beiges. On-screen text appears: 'You'll sculpt your body right at home!' (0:20-0:22) and then 'try a FREE week on me!' (0:22-0:24).
An energetic end card for the 'Ladder' app. The background is a vibrant yellow-green gradient, creating a dynamic and fresh feel. Three iPhones are displayed prominently in the center, showcasing different workout interfaces from the app. The central phone is slightly larger and shows a female fitness model holding dumbbells, with the workout title 'ENERGIZE PILATES X STRENGTH' and a 'Priority' star icon. The two flanking phones are angled slightly, displaying other workout options like 'ARMS' and 'SUPERNOVA'. Large, bold black text above the phones reads the 'LADDER' brand name with its distinctive hashtag logo, and 'GET STRONGER WITH A PLAN'. Below the phones, 'Download on the App Store' is displayed with the official App Store logo, serving as a clear call to action. The overall aesthetic is clean, modern, and highly branded, utilizing the app's core colors.
