0:00man reacts to comment A young man is framed in a medium shot, leaning forward with a slightly agitated and questioning expression. He is positioned centrally, looking directly into the camera. The background is a clean, modern kitchen with white cabinets, stainless steel appliances (refrigerator and microwave), and light-colored countertops. The lighting is bright and even, suggesting natural daylight. A white speech bubble text overlay dominates the upper left side of the frame, reading 'Reply to gabis084's comment WTF is mushroom coffee 🍄🍄🍄'. Below it, the words 'THE IS COFFEE?' appear in white, capitalized text, emphasizing his verbal query. The overall color palette is bright and clean, dominated by whites and grays from the kitchen, with the man's white t-shirt contributing to this neutral aesthetic.
0:03product introduction and promise The scene maintains a medium shot of the young man in the same kitchen setting. He is now holding two items on the white countertop. In his left hand, he holds a clear glass measuring cup containing clear water. In his right hand, he displays a flexible, dark-colored pouch of 'EVERYDAY DOSE COFFEE+'. The pouch features a holographic or iridescent design with light purple and blue accents, along with white text and a moon/star motif. The text '20 SECONDS' is overlaid in white, capitalized letters on the screen, indicating a quick explanation to follow. His expression has shifted from confused to confident, gesturing with the products as he introduces them. The lighting remains bright and even, highlighting the products and the clean kitchen backdrop.
0:04coffee preparation and benefits The scene continues with the man in the same kitchen, now actively preparing the mushroom coffee. He holds the 'Everyday Dose Coffee+' pouch with his left hand, tilting it to pour the dark powder into the clear glass measuring cup which is on the white countertop. With his right hand, he uses a small spoon to scoop and then gently stir the powder into the water. The water quickly changes color to a dark brown as the coffee dissolves. His facial expression is serious and focused on the task while he explains the benefits of the product. White text overlays appear sequentially: 'BUT', 'HELP', 'ENERGY', 'DAY', 'CRASH', 'JITTERS', reinforcing his spoken points about reducing bloating, stable energy, and avoiding crashes. The background remains the bright, clean kitchen, emphasizing a practical and domestic setting.
0:11frothing and collagen mention The camera remains on the man in his kitchen. He holds a small, black, battery-operated frother in his right hand, submerging its whisk end into the now dark brown coffee in the clear glass measuring cup on the counter. The frother whirs softly as it creates a slight foam on the coffee's surface. The 'Everyday Dose Coffee+' pouch lies flat on the countertop to his left. His expression is engaged, and he looks directly at the camera, continuing to explain the product's features, specifically mentioning collagen. White text overlays, 'COLLAGEN, SO', 'COFFEE,', 'BETTER' and 'BODY.' appear to highlight his verbal points. The kitchen's white cabinets and stainless steel appliances are visible in the background, maintaining a consistent, clean aesthetic.
0:15iced coffee assembly The scene presents a clear view of the white kitchen countertop. The young man, still in his white t-shirt, is positioned behind the counter, looking at the camera. To his left is the 'Everyday Dose Coffee+' pouch, laid flat. In the center, the clear glass measuring cup, now filled with dark coffee, sits next to a tall, clear glass mug. The tall mug is filled with ice and a white liquid, likely milk or creamer, creating a striking visual contrast. The man picks up the measuring cup with his right hand and carefully pours the dark coffee into the tall mug, creating beautiful layers of dark coffee over the white liquid and ice. His facial expression is pleasant and focused. Text overlays, 'RIGHT', 'TASTES', and 'CHOCOLATE', appear on screen, describing the taste experience. The background remains the consistent white kitchen setting.
0:20close up iced coffee A close-up shot focuses on the tall, clear glass mug filled with the layered iced coffee. The top layer is dark brown coffee, transitioning to a milky white layer at the bottom, with ice cubes visible throughout. The man's hands firmly hold the glass, slightly tilting it towards the camera to showcase the drink's aesthetics. The 'Everyday Dose Coffee+' pouch is still visible in the background, slightly out of focus, resting on the white countertop. The lighting emphasizes the liquid's layers and clarity of the glass. The text 'THAT.' appears over the drink to highlight its visual appeal.
0:21taste test and endorsement The man, in a medium shot, takes a sip of the iced coffee from the tall glass mug using a clear straw. He holds the mug to his mouth, then pulls it away with a satisfied expression, showing the mug to the camera again. The 'Everyday Dose Coffee+' pouch is still visible on the countertop. He then speaks directly to the camera, emphasizing how good the coffee tastes and how it doesn't have a mushroom flavor, comparing it to an expensive cafe drink. White text overlays, 'THAT', 'COFFEE', and 'ARGUABLY', appear on screen, reinforcing his points about taste and quality. The kitchen background remains consistent, maintaining a clean and inviting atmosphere.
0:28value proposition and free kit reveal The man is in a medium shot in the kitchen. He gestures with his hands as he talks about the product's affordability and a special offer. The 'Everyday Dose Coffee+' pouch and the tall iced coffee mug are still on the countertop. He then reaches off-screen and pulls a white, rectangular box with 'EVERYDAY DOSE' branded in gold letters onto the counter, placing it behind the coffee pouch. His expression is enthusiastic as he highlights the 'free starter kit'. White text overlays, '$1 PER', 'RUNNING', 'KIT', and 'FREE', emphasize the pricing and the promotional deal. The bright kitchen environment continues to serve as the backdrop, supporting the product's everyday use context.
0:35frother highlight The scene is a medium shot in the kitchen, focusing on the products on the white countertop. The man, in his white t-shirt, holds up a small, black electric frother with 'EVERYDAY DOSE' written on it in white. The frother is compact and sleek. Behind it, the 'Everyday Dose Coffee+' pouch and the branded white starter kit box are clearly visible. The tall iced coffee mug is also on the right. His expression is confident and demonstrative, as he highlights this specific item from the kit. The text overlay 'RECHARGEABLE' emphasizes a key feature of the frother. The clean kitchen environment provides a neutral backdrop.
0:37final call to action and product display The final scene is a medium shot, showcasing all the 'Everyday Dose' products neatly arranged on the white kitchen countertop. The 'Everyday Dose Coffee+' pouch, the black electric frother, a black measuring spoon, the white branded starter kit box, and the tall iced coffee mug with a straw are all visible. The man, in his white t-shirt, is positioned behind the counter, looking directly at the camera with an encouraging and urgent expression. He points to an implied link location with his right hand. White text overlays, 'MORE', 'ESPECIALLY', 'SALE', 'RIGHT', and 'LONGER', emphasize the call to action, the sale, and the limited-time nature of the offer. The bright, clean kitchen environment grounds the message in a relatable, everyday context, encouraging viewers to act on the presented benefits and deal.
