0:00dad and son waving A medium shot captures a smiling Asian man and a young Asian boy standing side-by-side in a modern kitchen. The man, on the left, has his arm around the boy's shoulder, and both are enthusiastically waving towards the camera with open palms. The kitchen background features clean white shaker-style cabinets with black knobs and a light grey herringbone subway tile backsplash. Above them, subtle text overlays read '#ad @keurig'. The lighting is bright and even, creating a cheerful atmosphere. The color palette is dominated by whites, grays, and the warm tones of their skin and clothing.
0:01mccafe product display A static, medium close-up shot focuses on a clean, bright white kitchen countertop. On the right, a sleek, silver and black Keurig coffee maker is prominently displayed. To its left, two boxes of McCafe K-Cups are arranged: a larger 'Premium Roast' box and a smaller 'Espresso Roast' box, both in deep reddish-brown packaging with golden yellow branding. A clear glass mug with 'McCafe AT HOME' in gold lettering rests on the Keurig's drip tray. The background features a light grey herringbone subway tile backsplash. Overhead, white kitchen cabinets with black handles are visible. The lighting is bright and even. The overall impression is clean, modern, and highlights the product offerings. '#ad @keurig' text is visible in the top right corner.
0:03coffee pods on counter A quick, static shot maintains a medium close-up of the kitchen countertop setup. The Keurig coffee maker remains on the right. The two McCafe coffee boxes are still present but slightly re-arranged, suggesting preparation. A small, textured white ceramic bowl filled with assorted McCafe K-Cups (some Premium Roast, some Espresso Roast) is now on the counter to the left of the coffee boxes. A small white ceramic measuring cup and a golden spoon are also visible. The background is the same light grey herringbone subway tile and white cabinets. '#ad @keurig' text is visible in the top right corner. The scene implies setting up for coffee preparation.
0:05son looks at brewer A very brief, dynamic shot captures the young boy (son) from an over-the-shoulder perspective, partially obscured by the dad's left arm and torso on the left of the frame. The boy, wearing a plaid shirt, looks intently towards the right, presumably at the Keurig coffee maker which is just out of frame. His expression is one of engaged curiosity. The background remains the bright white kitchen counter and tile backsplash. The shot is quick and slightly out of focus, suggesting a spontaneous, authentic moment. '#ad @keurig' text is visible in the top right corner.
A medium shot with a slightly overhead angle shows the young boy's hands (wearing the plaid shirt sleeves) carefully placing a clear glass McCafe mug onto the drip tray of the Keurig coffee maker. The machine is on the right, and to the left, the McCafe K-Cup boxes, bowl of pods, and small ceramic measuring cup are still visible on the white countertop. The light grey subway tile backsplash and white cabinets are in the background. The lighting is bright and clean. The action is precise and demonstrates the setup for brewing coffee. '#ad @keurig' text is visible in the top right corner.
0:07son showing kcup boxes A close-up shot focuses on the young boy's hands as he interacts with the McCafe coffee boxes. He first lifts the larger 'Premium Roast' box, displaying its front label clearly to the camera, then gently lowers it and lifts the smaller 'Espresso Roast' box, also showing its front. The background is a clean white kitchen countertop with a light grey subway tile backsplash. The Keurig coffee maker is partially visible in the blurred background. The lighting is bright and highlights the product packaging. '#ad @keurig' text is visible in the top right corner. The action is purposeful, highlighting the different coffee varieties.
0:10son dropping kcups A close-up shot from a slightly overhead angle features the young boy's hand dropping several McCafe K-Cups into a textured white ceramic bowl. The K-Cups are visible from various angles, clearly showing their 'McCafe Premium Roast' (red label) and 'McCafe Espresso Roast' (yellow label) branding. In the background, part of a McCafe coffee box is visible, slightly out of focus. The countertop is white, and the lighting is bright and even. The focus is entirely on the action of collecting the coffee pods, emphasizing the variety available. '#ad @keurig' text is visible in the top right corner.
A close-up shot focuses on an adult male's hands holding a single 'McCafe Premium Roast' K-Cup. The K-Cup's top foil, featuring the McCafe logo and '100% Arabica Coffee', is clearly visible. In the blurred background, the young boy in a plaid shirt is partially visible, looking towards the K-Cup, and a bowl of K-Cups is also out of focus on the white counter. The lighting is soft and even. This shot highlights the specific K-Cup being used. '#ad @keurig' text is visible in the top right corner.
A close-up shot shows an adult male's hands operating the Keurig coffee maker. The man's hands, with the sleeves of a grey garment, lift the silver lid of the Keurig machine, revealing the K-Cup chamber. He then carefully places the 'McCafe Premium Roast' K-Cup into the chamber, ensuring it's seated properly, before closing the lid. The stainless steel and black elements of the Keurig machine are prominent, along with the detailed mechanics of the K-Cup holder. In the blurred background, other McCafe K-Cups are visible in a bowl. The lighting is bright and highlights the machine's operation. '#ad @keurig' text is visible in the top right corner.
0:20dad starts brewer A close-up shot focuses on the control panel of the Keurig coffee maker. An adult male's finger is seen pressing the prominent 'K' logo button in the center of the circular control panel. As the button is pressed, the surrounding size options (6oz, 8oz, 10oz, 12oz) and strength settings (Strength) briefly illuminate with white light, confirming the selection. The machine's sleek black and silver design is clear. In the blurred background, a bowl of K-Cups is visible. The lighting is bright. '#ad @keurig' text is visible in the top right corner. This shot demonstrates the ease of use of the coffee machine.
A medium shot captures the young boy (son) in a plaid shirt, facing slightly towards the right, out of frame, with a gentle smile on his face. He brings his hands together in a soft clap, showing anticipation or excitement. The blurred arm and side of the dad are visible on the left. The background is a clean white kitchen counter and a light grey subway tile backsplash. The lighting is bright and cheerful. '#ad @keurig' text is visible in the top right corner. The scene conveys a sense of happiness and involvement.
0:24dad son thumbs up A close-up shot features the smiling faces of the adult man and young boy, both giving a 'thumbs up' gesture to the camera. The man, on the left, has his arm around the boy's shoulder. Both are beaming with broad smiles and cheerful expressions, suggesting approval and positivity. The background is blurred, showing the white kitchen environment. The lighting is bright and flattering. '#ad @keurig' text is visible in the top right corner. This shot reinforces a positive, happy, and confident tone.
A medium close-up shot captures the Keurig coffee maker in action, actively brewing coffee into the clear glass McCafe mug. The dark coffee liquid is steadily pouring into the mug, filling it up. The mug, with its gold 'McCafe AT HOME' logo, sits on the Keurig's drip tray. To the left, a bowl filled with various McCafe K-Cups is visible on the white countertop. The background consists of the light grey herringbone subway tile. The lighting is bright and highlights the brewing process. '#ad @keurig' text is visible in the top right corner. The scene emphasizes the functionality of the product.
A medium close-up shot shows an adult male's hand (wearing a grey sleeve) reaching down and picking up the now-filled clear glass McCafe mug from the Keurig machine's drip tray. The mug, containing dark coffee, prominently displays its gold 'McCafe AT HOME' logo. The young boy is partially visible and slightly out of focus in the upper left background, observing the action. A bowl of K-Cups is on the counter to the left. The kitchen environment with white countertops and tile backsplash is consistent. The lighting is bright. '#ad @keurig' text is visible in the top right corner. The scene concludes the brewing process.
A tight close-up shot focuses on the clear glass McCafe mug filled with dark coffee, sitting on the white kitchen counter. Steam is subtly rising from the coffee. The young boy's hand (wearing a plaid shirt sleeve) is seen pouring a stream of white creamer from a small, elegant white ceramic pitcher into the coffee. The liquid mixes, creating swirls of light brown. In the upper background, a bowl of McCafe K-Cups is visible, out of focus. The lighting is bright and detailed, highlighting the process of customizing the coffee. '#ad @keurig' text is visible in the top right corner.
A tight close-up shot continues to focus on the clear glass McCafe mug on the white kitchen counter. The young boy's hand, holding a small golden spoon, is actively stirring the coffee, which now has a light brown, creamy color after the addition of creamer. The stirring motion creates circular ripples on the surface. In the background, a bowl of McCafe K-Cups is out of focus. The lighting is bright and consistent. '#ad @keurig' text is visible in the top right corner. This scene shows the final step in preparing the customized coffee.
0:32dad sips coffee son watches A medium shot shows the adult man taking a slow, appreciative sip from his clear glass McCafe coffee mug. He holds the mug to his mouth, eyes closed momentarily, savoring the drink, then opens his eyes and looks at the young boy. The boy stands next to him, watching with an eager and playful expression, his head slightly cocked. The kitchen background is visible with white cabinets, a light grey subway tile backsplash, and the Keurig machine with K-Cups on the counter. The lighting is bright and warm, creating a cozy atmosphere. '#ad @keurig' text is visible in the top right corner. This scene highlights the enjoyment of the coffee and the interaction between father and son.
A medium shot captures the adult man and young boy, both smiling broadly, as they 'cheers' their drinks. The man holds his clear glass McCafe coffee mug, while the boy holds a smaller clear glass of milk. They clink their glasses together gently, their expressions full of joy and connection. The white kitchen cabinets and light grey subway tile backsplash are visible in the background, along with the Keurig machine and K-Cups on the counter. The lighting is bright and reinforces the happy, celebratory mood. '#ad @keurig' text is visible in the top right corner. The scene concludes with a warm, shared moment.
