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Bask and Lather Co

baskandlatherco.com

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0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

Everything your hair needs on wash day—gentle cleanse, deep moisture, and frizz-free definition. Simple, complete, effective.

Brand

Bask and Lather Co

AI Analysis

Transcript

0:01Don't mind how I look.

0:03But every time I go to the store, no lie, y'all.

0:09I get stopped.

0:10Because it'd be like, y'all.

0:13I'm missing my edges, or I need to do something with my hair, what I need to get it right?

0:23I was coming out the supermarket, somebody drove by in traffic. Ain't you that girl from, uh, the Baskin label?

0:33Y'all.

0:34I've been using Baskin Lab for a year, literally, I am a customer just like you, best to believe it, and I love the products, that's why I talk about it so much.

0:44It did something for me.

0:46So I'm going to tell y'all, get y'all the ultimate hair care bundle, that's going to give you everything you need in one bundle.

0:53Strengthen and shampoo, replenish conditioner, hydrate and mess.

0:59What else we got over here?

1:01Scalp oil.

1:05Scalp balm.

Text on Screen

0:00POV: what's your hair goals?

Scenes (2)

0:00talking head explaining hair goals

A medium close-up shot features a Black woman speaking directly into the camera from an indoor, dimly lit setting. She is centered in the frame, wearing a vibrant pink satin bonnet adorned with intricate butterfly patterns. Her facial expressions are highly animated, transitioning between serious, surprised, and thoughtful as she explains her experiences. She uses dynamic hand gestures to emphasize her points, at one moment raising her right hand with an open palm towards the camera, then later bringing her left hand to her jaw, then her temple, and clenching her fist. Around the 0:34 mark, she holds up a small, light-colored object, possibly a hair growth pill or capsule, between her thumb and forefinger, showcasing it to the viewer before closing her hand. The background is dark and indistinct, with faint, muted shapes hinting at furniture or decor. Soft, frontal lighting illuminates her face, creating a warm glow against the darker surroundings. The dominant colors are the bright pink of her bonnet, the black and pink of her heart-patterned shirt, and her warm skin tone. White text with a black outline, reading "POV: what's your hair goals?", is overlaid at the bottom center of the screen throughout the scene, posing a question to the audience. Her glossy lips and elaborate, long white-tipped fingernails with iridescent accents are prominent.

0:53talking head product demonstration

The scene continues with a medium close-up of the same Black woman, now demonstrating a range of hair care products. She is still situated indoors in a dimly lit environment, with soft frontal lighting highlighting her face and the products. She initially holds two white bottles, one with a gold cap and another with a white spray nozzle, identifying them as shampoo and conditioner. As she speaks and describes the products, her enthusiasm grows, and she gathers more items, including two smaller dark brown or black bottles, one with a dropper. She struggles slightly to hold all five bottles in her arms, creating a humorous effect, while maintaining direct eye contact with the camera. Her facial expressions convey excitement and confidence in the products. The background remains dark and out of focus. The color palette primarily features the bright pink of her bonnet, the black/grey and pink of her shirt, and the white, gold, and dark tones of the product packaging. The white text overlay "POV: what's your hair goals?" persists at the bottom center of the screen. Visible labels on the products include "LATHER," "STRENGTHEN," and "INGREDIENTS."

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