0:00talking head opening
A close-up shot focuses on a young woman from the chest up, centered in the frame against a plain, light beige wall. Her expression is bright and enthusiastic, with her mouth wide open in a smile as she speaks. Her long, wavy auburn hair frames her face, and she wears a light beige or cream-colored tank top. The lighting is soft and even, suggesting natural or diffused artificial light, creating a clean and inviting atmosphere. Subtitles like "Alright," and "time to pack" appear at the bottom center. A small "Paid Actor" disclaimer is also visible in the lower center. Her hands are clasped together, just visible at the bottom of the frame, with her thumbs rubbing together, indicating excitement or readiness. The overall color palette is warm and natural, dominated by her skin tones, hair color, and the neutral background.
0:02packing introduction
A medium shot of the same young woman, now sitting on a bed next to an open black suitcase, facing the camera. She holds up a pair of olive-green sweatpants in her left hand, gesturing with her right hand as she speaks. The background consists of a plain light beige wall, with a glimpse of a white headboard and pillows behind her. The lighting is bright and even, casting minimal shadows and creating a clean, airy feel. Subtitles like "let me tell you" and "how I saved on" and "every aspect" appear at the bottom center. A small "Paid Actor" disclaimer remains in the lower center. The overall color palette is light and neutral, with the woman's clothing and the bed adding subtle textures. She demonstrates a confident and instructional demeanor.
0:06packing demonstration with overlays
A medium-wide shot of the woman from the previous scenes, actively packing clothes into an open black suitcase on a bed. She is seen bending over the suitcase, meticulously folding and placing garments inside. The background features the light beige wall, a white headboard, and a simple bedside lamp on a nightstand to her left. A green knitted blanket is draped over the bed to her right. The lighting remains bright and even. Various graphic overlays appear and disappear, showcasing different savings opportunities: "Capital One Shopping" across the middle, then a "Hilton Hilton Up to 30% Back" graphic at the top left, and later a "Tripadvisor A Tripadvisor deal for you." graphic on the right, superimposed over her. Subtitles like "Thanks to" and "my hotel," and "my rental car," and "and even my new beach outfits." are displayed at the bottom. The scene emphasizes practical activity while subtly integrating promotional graphics.
0:11packing final pitch
This scene transitions from the woman packing to her addressing the camera directly while holding a toiletry bag. It starts with a medium-wide shot showing her continuing to pack, now placing a brown toiletry bag into the suitcase. The background elements remain consistent: a plain light beige wall, a white headboard, a bedside lamp with a white shade, and a green knitted blanket on the bed. The lighting is still bright and diffused. As she finishes packing, she sits up and turns to the camera, holding the brown toiletry bag. Subtitles like "Capital One Shopping" "is a free tool" "that finds coupons" "while you shop." and "Trust me," and "you need to download this free app today." appear on screen. Her expression becomes more persuasive and direct as she emphasizes her message.
0:18brand outro
A graphic scene featuring the Capital One Shopping logo prominently displayed in the center of the frame. The logo consists of "Capital One" in white, bold, sans-serif font, with a stylized red swoosh arcing over "One." Below "Capital One," the word "Shopping" is displayed in a slightly smaller, white, sans-serif font. The background is a solid, deep teal or dark blue color, creating a stark contrast with the white and red logo. Centered at the bottom of the screen, a white oval button with a thin black outline contains the text "DOWNLOAD NOW" in black, all capital letters. The overall impression is clean, professional, and direct, serving as a clear call to action.
